Rankings for Scientist

More Than a Ranking

Saudi Arabia Scientists Business & Management / Marketing Rankings 2024

The international independent ranking organisation AD Scientific Index is more than an ordinary "Ranking". The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "last 6 years H-index", "total i10 Productivity index", "last 6 years i10 Productivity index", "total citations" and "last 6 years citations" only in "AD Scientific Index". See also: Subject Rankings, University Subject Rankings and  Universities Rankings 2024 (Sort by: Last 6 years H Index).   Click here for individual or institutional registration.

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Total 86 scientist
M Sadiq Sohail
M Sadiq Sohail
King Fahd University of Petroleum & Minerals
King Fahd University of Petroleum & Minerals
Saudi Arabia
Business & Management / Marketing
Marketing
e-business
strategy
consumer behaviour
H-Index Rankings
University / Institution:
# 57
Country:
# 643
Region:
# 27,126
World:
# 166,921
H-Index
Total:
36
Last 6 Year:
25
Last 6 Year/Total:
0.694
i10 Index
Total:
71
Last 6 Year:
51
Last 6 Year/Total:
0.718
Citation
Total:
6,790
Last 6 Year:
2,958
Last 6 Year/Total:
0.436
Jamid Ul Islam
Jamid Ul Islam
Prince Sultan University
Prince Sultan University
Saudi Arabia
Business & Management / Marketing
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
H-Index Rankings
University / Institution:
# 14
Country:
# 1,053
Region:
# 42,642
World:
# 245,237
H-Index
Total:
29
Last 6 Year:
29
Last 6 Year/Total:
1.000
i10 Index
Total:
36
Last 6 Year:
35
Last 6 Year/Total:
0.972
Citation
Total:
5,949
Last 6 Year:
5,656
Last 6 Year/Total:
0.951
Muhammad Awais Bhatti
Muhammad Awais Bhatti
King Faisal University
King Faisal University
Saudi Arabia
Business & Management / Entrepreneurship
Training and Development
Performance management
Internationalization
Marketing
Entrepreneurship
H-Index Rankings
University / Institution:
# 29
Country:
# 1,184
Region:
# 47,684
World:
# 267,189
H-Index
Total:
28
Last 6 Year:
22
Last 6 Year/Total:
0.786
i10 Index
Total:
48
Last 6 Year:
38
Last 6 Year/Total:
0.792
Citation
Total:
3,193
Last 6 Year:
2,240
Last 6 Year/Total:
0.702
Khaliq Ahmad
Khaliq Ahmad
Qassim University
Qassim University
Saudi Arabia
Business & Management / Business Administration
Management
Islamic Management
Marketing
Islamic Social Finance and Civilizational Studies
H-Index Rankings
University / Institution:
# 31
Country:
# 1,284
Region:
# 51,399
World:
# 284,529
H-Index
Total:
27
Last 6 Year:
21
Last 6 Year/Total:
0.778
i10 Index
Total:
55
Last 6 Year:
43
Last 6 Year/Total:
0.782
Citation
Total:
2,689
Last 6 Year:
1,742
Last 6 Year/Total:
0.648
Amir Zaib Abbasi
Amir Zaib Abbasi
King Fahd University of Petroleum & Minerals
King Fahd University of Petroleum & Minerals
Saudi Arabia
Business & Management / Marketing
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
H-Index Rankings
University / Institution:
# 162
Country:
# 2,063
Region:
# 78,400
World:
# 409,312
H-Index
Total:
21
Last 6 Year:
21
Last 6 Year/Total:
1.000
i10 Index
Total:
35
Last 6 Year:
35
Last 6 Year/Total:
1.000
Citation
Total:
1,392
Last 6 Year:
1,366
Last 6 Year/Total:
0.981
Mohammad Asif Salam
Mohammad Asif Salam
King Abdulaziz University
King Abdulaziz University
Saudi Arabia
Business & Management / Marketing
Marketing
Logistics and Supply Chain Management
H-Index Rankings
University / Institution:
# 226
Country:
# 2,102
Region:
# 79,338
World:
# 411,944
H-Index
Total:
21
Last 6 Year:
20
Last 6 Year/Total:
0.952
i10 Index
Total:
32
Last 6 Year:
27
Last 6 Year/Total:
0.844
Citation
Total:
1,871
Last 6 Year:
1,463
Last 6 Year/Total:
0.782
Ahmad Zamil
Ahmad Zamil
Prince Sattam bin Abdulaziz University
Prince Sattam bin Abdulaziz University
Saudi Arabia
Business & Management / Marketing
Marketing
Consumer behavior
Service Marketing
Structural equation modelling
H-Index Rankings
University / Institution:
# 59
Country:
# 2,840
Region:
# 103,622
World:
# 516,652
H-Index
Total:
18
Last 6 Year:
15
Last 6 Year/Total:
0.833
i10 Index
Total:
29
Last 6 Year:
25
Last 6 Year/Total:
0.862
Citation
Total:
1,064
Last 6 Year:
824
Last 6 Year/Total:
0.774
Abdulrahman Al Aali
Abdulrahman Al Aali
King Saud University
King Saud University
Saudi Arabia
Business & Management / Business Administration
IB Theories
CSR
Strategic Management
International Marketing
H-Index Rankings
University / Institution:
# 545
Country:
# 2,848
Region:
# 104,135
World:
# 518,805
H-Index
Total:
18
Last 6 Year:
15
Last 6 Year/Total:
0.833
i10 Index
Total:
23
Last 6 Year:
19
Last 6 Year/Total:
0.826
Citation
Total:
1,540
Last 6 Year:
901
Last 6 Year/Total:
0.585
Abdul Rahim Abu Bakar
Abdul Rahim Abu Bakar
Prince Sultan University
Prince Sultan University
Saudi Arabia
Business & Management / Marketing
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
H-Index Rankings
University / Institution:
# 34
Country:
# 2,871
Region:
# 105,122
World:
# 523,165
H-Index
Total:
18
Last 6 Year:
14
Last 6 Year/Total:
0.778
i10 Index
Total:
24
Last 6 Year:
19
Last 6 Year/Total:
0.792
Citation
Total:
2,302
Last 6 Year:
1,877
Last 6 Year/Total:
0.815
Kamran Siddiqui
Kamran Siddiqui
Imam Abdulrahman Bin Faisal University
Imam Abdulrahman Bin Faisal University
Saudi Arabia
Business & Management / Business Administration
Marketing
Entrepreneurship
Brand-Equity
Business Administration
Vision-Mission-Values
H-Index Rankings
University / Institution:
# 113
Country:
# 3,188
Region:
# 115,173
World:
# 568,293
H-Index
Total:
17
Last 6 Year:
11
Last 6 Year/Total:
0.647
i10 Index
Total:
40
Last 6 Year:
16
Last 6 Year/Total:
0.400
Citation
Total:
1,742
Last 6 Year:
1,039
Last 6 Year/Total:
0.596
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Odai Enaizan
Odai Enaizan
University of Tabuk
University of Tabuk
Saudi Arabia
Business & Management / Business Administration
MCDM
E-Business
E-Marketing
MIS
ANN
H-Index Rankings
University / Institution:
# 38
Country:
# 3,275
Region:
# 117,919
World:
# 581,111
H-Index
Total:
16
Last 6 Year:
16
Last 6 Year/Total:
1.000
i10 Index
Total:
18
Last 6 Year:
18
Last 6 Year/Total:
1.000
Citation
Total:
1,205
Last 6 Year:
1,182
Last 6 Year/Total:
0.981
Muhammad Asad Sadi
Muhammad Asad Sadi
Ibn Rushd College for Management Sciences
Ibn Rushd College for Management Sciences
Saudi Arabia
Business & Management / Marketing
Marketing
Hospitality
Management
H-Index Rankings
University / Institution:
# 1
Country:
# 3,474
Region:
# 124,786
World:
# 609,328
H-Index
Total:
16
Last 6 Year:
11
Last 6 Year/Total:
0.688
i10 Index
Total:
21
Last 6 Year:
12
Last 6 Year/Total:
0.571
Citation
Total:
1,025
Last 6 Year:
418
Last 6 Year/Total:
0.408
Ganesh Dash
Ganesh Dash
Saudi Electronic University
Saudi Electronic University
Saudi Arabia
Business & Management / Marketing
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
H-Index Rankings
University / Institution:
# 11
Country:
# 3,531
Region:
# 126,624
World:
# 619,892
H-Index
Total:
15
Last 6 Year:
15
Last 6 Year/Total:
1.000
i10 Index
Total:
22
Last 6 Year:
19
Last 6 Year/Total:
0.864
Citation
Total:
2,439
Last 6 Year:
2,385
Last 6 Year/Total:
0.978
Abdel Hafiez Ali Hasaballah
Abdel Hafiez Ali Hasaballah
Qassim University
Qassim University
Saudi Arabia
Business & Management / Marketing
Marketing
H-Index Rankings
University / Institution:
# 118
Country:
# 3,635
Region:
# 129,981
World:
# 631,014
H-Index
Total:
15
Last 6 Year:
14
Last 6 Year/Total:
0.933
i10 Index
Total:
17
Last 6 Year:
17
Last 6 Year/Total:
1.000
Citation
Total:
941
Last 6 Year:
790
Last 6 Year/Total:
0.840
Mir Shahid Satar
Mir Shahid Satar
Saudi Electronic University
Saudi Electronic University
Saudi Arabia
Business & Management / Business Administration
Entrepreneurship
Social Entrepreneurship
Entrepreneurship Marketing
Small Business Management
H-Index Rankings
University / Institution:
# 16
Country:
# 4,223
Region:
# 149,683
World:
# 715,021
H-Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
i10 Index
Total:
16
Last 6 Year:
15
Last 6 Year/Total:
0.938
Citation
Total:
569
Last 6 Year:
527
Last 6 Year/Total:
0.926
Nabil Mzoughi
Nabil Mzoughi
Dar Al Uloom University
Dar Al Uloom University
Saudi Arabia
Business & Management / Marketing
Consumer Behavior
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
H-Index Rankings
University / Institution:
# 6
Country:
# 4,413
Region:
# 157,499
World:
# 743,596
H-Index
Total:
13
Last 6 Year:
10
Last 6 Year/Total:
0.769
i10 Index
Total:
15
Last 6 Year:
10
Last 6 Year/Total:
0.667
Citation
Total:
869
Last 6 Year:
407
Last 6 Year/Total:
0.468
Abdel Monim Shaltoni
Abdel Monim Shaltoni
Alfaisal University
Alfaisal University
Saudi Arabia
Business & Management / Marketing
E-marketing
Marketing ethics
Marketing in developing countries
H-Index Rankings
University / Institution:
# 43
Country:
# 4,534
Region:
# 162,168
World:
# 765,209
H-Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
i10 Index
Total:
14
Last 6 Year:
13
Last 6 Year/Total:
0.929
Citation
Total:
1,207
Last 6 Year:
982
Last 6 Year/Total:
0.814
Zohra Ghali Zinoubi
Zohra Ghali Zinoubi
Saudi Electronic University
Saudi Electronic University
Saudi Arabia
Business & Management / Marketing
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
H-Index Rankings
University / Institution:
# 21
Country:
# 4,608
Region:
# 165,243
World:
# 774,641
H-Index
Total:
12
Last 6 Year:
11
Last 6 Year/Total:
0.917
i10 Index
Total:
16
Last 6 Year:
15
Last 6 Year/Total:
0.938
Citation
Total:
515
Last 6 Year:
496
Last 6 Year/Total:
0.963
Abdelbaset M Alkhawaldeh
Abdelbaset M Alkhawaldeh
Taibah University
Taibah University
Saudi Arabia
Business & Management / Marketing
Business Management
Marketing
H-Index Rankings
University / Institution:
# 69
Country:
# 4,661
Region:
# 167,107
World:
# 781,322
H-Index
Total:
12
Last 6 Year:
11
Last 6 Year/Total:
0.917
i10 Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
Citation
Total:
447
Last 6 Year:
432
Last 6 Year/Total:
0.966
Mohammad Almotairi
Mohammad Almotairi
King Saud University
King Saud University
Saudi Arabia
Business & Management / Marketing
CRM
Marketing
H-Index Rankings
University / Institution:
# 781
Country:
# 4,735
Region:
# 170,005
World:
# 792,408
H-Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
i10 Index
Total:
12
Last 6 Year:
11
Last 6 Year/Total:
0.917
Citation
Total:
1,320
Last 6 Year:
1,076
Last 6 Year/Total:
0.815
Zainurin Bin Dahari
Zainurin Bin Dahari
Prince Sultan University
Prince Sultan University
Saudi Arabia
Business & Management / Marketing
Marketing
H-Index Rankings
University / Institution:
# 51
Country:
# 4,978
Region:
# 180,665
World:
# 833,762
H-Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
i10 Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
Citation
Total:
907
Last 6 Year:
452
Last 6 Year/Total:
0.498
Methaq Ahmed Sallam
Methaq Ahmed Sallam
Najran University
Najran University
Saudi Arabia
Business & Management / Marketing
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
H-Index Rankings
University / Institution:
# 46
Country:
# 5,011
Region:
# 181,841
World:
# 837,854
H-Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
1,165
Last 6 Year:
874
Last 6 Year/Total:
0.750
Hashed Ahmed Mabkhot
Hashed Ahmed Mabkhot
King Faisal University
King Faisal University
Saudi Arabia
Business & Management / Decision Science and Operations Management
Management and Marketing
H-Index Rankings
University / Institution:
# 158
Country:
# 5,261
Region:
# 192,221
World:
# 880,536
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
734
Last 6 Year:
647
Last 6 Year/Total:
0.881
Ltifi Moez
Ltifi Moez
Shaqra University
Shaqra University
Saudi Arabia
Business & Management / Marketing
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
H-Index Rankings
University / Institution:
# 60
Country:
# 5,373
Region:
# 197,374
World:
# 896,733
H-Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
i10 Index
Total:
10
Last 6 Year:
7
Last 6 Year/Total:
0.700
Citation
Total:
531
Last 6 Year:
373
Last 6 Year/Total:
0.702
Mohamed A Moustafa
Mohamed A Moustafa
King Faisal University
King Faisal University
Saudi Arabia
Business & Management / Business Administration
Tourism marketing
tourism management
H-Index Rankings
University / Institution:
# 175
Country:
# 5,715
Region:
# 213,956
World:
# 955,015
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
Citation
Total:
731
Last 6 Year:
591
Last 6 Year/Total:
0.808
AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University /
Institution 		Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
57 643 27,126 166,921
M Sadiq SohailM Sadiq Sohail
Saudi Arabia Saudi Arabia King Fahd University of Petroleum & Minerals King Fahd University of Petroleum & Minerals Business & Management / Marketing

Marketing | e-business | strategy | consumer behaviour |

36 25 0.694 71 51 0.718 6,790 2,958 0.436
14 1,053 42,642 245,237
Jamid Ul IslamJamid Ul Islam
Saudi Arabia Saudi Arabia Prince Sultan University Prince Sultan University Business & Management / Marketing

Customer Engagement | Consumer Engagement | Brand Experience | Online Brand Communities | CSR |

29 29 1.000 36 35 0.972 5,949 5,656 0.951
29 1,184 47,684 267,189
Muhammad Awais BhattiMuhammad Awais Bhatti
Saudi Arabia Saudi Arabia King Faisal University King Faisal University Business & Management / Entrepreneurship

Training and Development | Performance management | Internationalization | Marketing | Entrepreneurship |

28 22 0.786 48 38 0.792 3,193 2,240 0.702
31 1,284 51,399 284,529
Khaliq AhmadKhaliq Ahmad
Saudi Arabia Saudi Arabia Qassim University Qassim University Business & Management / Business Administration

Management | Islamic Management | Marketing | Islamic Social Finance and Civilizational Studies |

27 21 0.778 55 43 0.782 2,689 1,742 0.648
162 2,063 78,400 409,312
Amir Zaib AbbasiAmir Zaib Abbasi
Saudi Arabia Saudi Arabia King Fahd University of Petroleum & Minerals King Fahd University of Petroleum & Minerals Business & Management / Marketing

User Experience and engagement in videogaming | Consumer Behavior/Psychology perspectives | HCI |

21 21 1.000 35 35 1.000 1,392 1,366 0.981
226 2,102 79,338 411,944
Mohammad Asif SalamMohammad Asif Salam
Saudi Arabia Saudi Arabia King Abdulaziz University King Abdulaziz University Business & Management / Marketing

Marketing | Logistics and Supply Chain Management |

21 20 0.952 32 27 0.844 1,871 1,463 0.782
59 2,840 103,622 516,652
Ahmad ZamilAhmad Zamil
Saudi Arabia Saudi Arabia Prince Sattam bin Abdulaziz University Prince Sattam bin Abdulaziz University Business & Management / Marketing

Marketing | Consumer behavior | Service Marketing | Structural equation modelling |

18 15 0.833 29 25 0.862 1,064 824 0.774
545 2,848 104,135 518,805
Abdulrahman Al AaliAbdulrahman Al Aali
Saudi Arabia Saudi Arabia King Saud University King Saud University Business & Management / Business Administration

IB Theories | CSR | Strategic Management | International Marketing |

18 15 0.833 23 19 0.826 1,540 901 0.585
34 2,871 105,122 523,165
Abdul Rahim Abu BakarAbdul Rahim Abu Bakar
Saudi Arabia Saudi Arabia Prince Sultan University Prince Sultan University Business & Management / Marketing

Entrepreneurship | Technology Adoption & Diffusion | Service Quality | Competitive Strategy and Strategic Positioning |

18 14 0.778 24 19 0.792 2,302 1,877 0.815
113 3,188 115,173 568,293
Kamran SiddiquiKamran Siddiqui
Saudi Arabia Saudi Arabia Imam Abdulrahman Bin Faisal University Imam Abdulrahman Bin Faisal University Business & Management / Business Administration

Marketing | Entrepreneurship | Brand-Equity | Business Administration | Vision-Mission-Values |

17 11 0.647 40 16 0.400 1,742 1,039 0.596
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38 3,275 117,919 581,111
Odai EnaizanOdai Enaizan
Saudi Arabia Saudi Arabia University of Tabuk University of Tabuk Business & Management / Business Administration

MCDM | E-Business | E-Marketing | MIS | ANN |

16 16 1.000 18 18 1.000 1,205 1,182 0.981
1 3,474 124,786 609,328
Muhammad Asad SadiMuhammad Asad Sadi
Saudi Arabia Saudi Arabia Ibn Rushd College for Management Sciences Ibn Rushd College for Management Sciences Business & Management / Marketing

Marketing | Hospitality | Management |

16 11 0.688 21 12 0.571 1,025 418 0.408
11 3,531 126,624 619,892
Ganesh DashGanesh Dash
Saudi Arabia Saudi Arabia Saudi Electronic University Saudi Electronic University Business & Management / Marketing

Marketing | Data Analysis | Consumer Behavior | Marketing 4.0 | Digital Marketing |

15 15 1.000 22 19 0.864 2,439 2,385 0.978
118 3,635 129,981 631,014
Abdel Hafiez Ali HasaballahAbdel Hafiez Ali Hasaballah
Saudi Arabia Saudi Arabia Qassim University Qassim University Business & Management / Marketing

Marketing |

15 14 0.933 17 17 1.000 941 790 0.840
16 4,223 149,683 715,021
Mir Shahid SatarMir Shahid Satar
Saudi Arabia Saudi Arabia Saudi Electronic University Saudi Electronic University Business & Management / Business Administration

Entrepreneurship | Social Entrepreneurship | Entrepreneurship Marketing | Small Business Management |

13 13 1.000 16 15 0.938 569 527 0.926
6 4,413 157,499 743,596
Nabil MzoughiNabil Mzoughi
Saudi Arabia Saudi Arabia Dar Al Uloom University Dar Al Uloom University Business & Management / Marketing

Consumer Behavior | E-Marketing | Tourism Marketing | Bank Marketing | Advertising |

13 10 0.769 15 10 0.667 869 407 0.468
43 4,534 162,168 765,209
Abdel Monim ShaltoniAbdel Monim Shaltoni
Saudi Arabia Saudi Arabia Alfaisal University Alfaisal University Business & Management / Marketing

E-marketing | Marketing ethics | Marketing in developing countries |

12 12 1.000 14 13 0.929 1,207 982 0.814
21 4,608 165,243 774,641
Zohra Ghali ZinoubiZohra Ghali Zinoubi
Saudi Arabia Saudi Arabia Saudi Electronic University Saudi Electronic University Business & Management / Marketing

Consumer behavior | Green Marketing | E-commerce | Management | E-learning. |

12 11 0.917 16 15 0.938 515 496 0.963
69 4,661 167,107 781,322
Abdelbaset M AlkhawaldehAbdelbaset M Alkhawaldeh
Saudi Arabia Saudi Arabia Taibah University Taibah University Business & Management / Marketing

Business Management | Marketing |

12 11 0.917 13 13 1.000 447 432 0.966
781 4,735 170,005 792,408
Mohammad AlmotairiMohammad Almotairi
Saudi Arabia Saudi Arabia King Saud University King Saud University Business & Management / Marketing

CRM | Marketing |

12 10 0.833 12 11 0.917 1,320 1,076 0.815
51 4,978 180,665 833,762
Zainurin Bin DahariZainurin Bin Dahari
Saudi Arabia Saudi Arabia Prince Sultan University Prince Sultan University Business & Management / Marketing

Marketing |

11 10 0.909 12 10 0.833 907 452 0.498
46 5,011 181,841 837,854
Methaq Ahmed SallamMethaq Ahmed Sallam
Saudi Arabia Saudi Arabia Najran University Najran University Business & Management / Marketing

consumer behavior | corporate credibility | attitude and attitude brand and purchase intention |

11 10 0.909 11 10 0.909 1,165 874 0.750
158 5,261 192,221 880,536
Hashed Ahmed MabkhotHashed Ahmed Mabkhot
Saudi Arabia Saudi Arabia King Faisal University King Faisal University Business & Management / Decision Science and Operations Management

Management and Marketing |

10 10 1.000 10 10 1.000 734 647 0.881
60 5,373 197,374 896,733
Ltifi MoezLtifi Moez
Saudi Arabia Saudi Arabia Shaqra University Shaqra University Business & Management / Marketing

Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I |

10 9 0.900 10 7 0.700 531 373 0.702
175 5,715 213,956 955,015
Mohamed A MoustafaMohamed A Moustafa
Saudi Arabia Saudi Arabia King Faisal University King Faisal University Business & Management / Business Administration

Tourism marketing | tourism management |

9 8 0.889 9 8 0.889 731 591 0.808