World Scientist and University Rankings 2024

World Scientists Business & Management / Marketing Rankings 2024

Charles R Taylor
Marketing
Advertising
Consumer Behavior
International Marketing
International Advertising
H-Index Rankings
University / Institution:
# 3
Country:
# 11,414
Region:
# 12,571
World:
# 26,474
H-Index
Total:
72
Last 6 Year:
45
Last 6 Year/Total:
0.625
i10 Index
Total:
265
Last 6 Year:
149
Last 6 Year/Total:
0.562
Citation
Total:
34,393
Last 6 Year:
10,655
Last 6 Year/Total:
0.310
Rong Jong Wai
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
H-Index Rankings
University / Institution:
# 4
Country:
# 110
Region:
# 3,070
World:
# 26,823
H-Index
Total:
72
Last 6 Year:
37
Last 6 Year/Total:
0.514
i10 Index
Total:
187
Last 6 Year:
93
Last 6 Year/Total:
0.497
Citation
Total:
15,814
Last 6 Year:
4,176
Last 6 Year/Total:
0.264
H-Index Rankings
University / Institution:
# 1
Country:
# 11,565
Region:
# 12,740
World:
# 26,831
H-Index
Total:
72
Last 6 Year:
37
Last 6 Year/Total:
0.514
i10 Index
Total:
161
Last 6 Year:
101
Last 6 Year/Total:
0.627
Citation
Total:
50,436
Last 6 Year:
16,690
Last 6 Year/Total:
0.331
Wesley J Johnston
Sales management
Business-to-business marketing
Sales
CRM
Relationships
H-Index Rankings
University / Institution:
# 22
Country:
# 11,933
Region:
# 13,150
World:
# 27,827
H-Index
Total:
71
Last 6 Year:
43
Last 6 Year/Total:
0.606
i10 Index
Total:
157
Last 6 Year:
111
Last 6 Year/Total:
0.707
Citation
Total:
21,243
Last 6 Year:
6,989
Last 6 Year/Total:
0.329
Masaaki Kotabe
sourcing strategy
supply chain management
international marketing
technology management
H-Index Rankings
University / Institution:
# 35
Country:
# 11,951
Region:
# 13,169
World:
# 27,875
H-Index
Total:
71
Last 6 Year:
42
Last 6 Year/Total:
0.592
i10 Index
Total:
139
Last 6 Year:
92
Last 6 Year/Total:
0.662
Citation
Total:
26,097
Last 6 Year:
7,081
Last 6 Year/Total:
0.271
H-Index Rankings
University / Institution:
# 24
Country:
# 12,256
Region:
# 13,527
World:
# 28,664
H-Index
Total:
70
Last 6 Year:
52
Last 6 Year/Total:
0.743
i10 Index
Total:
122
Last 6 Year:
100
Last 6 Year/Total:
0.820
Citation
Total:
48,508
Last 6 Year:
23,936
Last 6 Year/Total:
0.493
H-Index Rankings
University / Institution:
# 3
Country:
# 2,511
Region:
# 9,829
World:
# 28,691
H-Index
Total:
70
Last 6 Year:
51
Last 6 Year/Total:
0.729
i10 Index
Total:
162
Last 6 Year:
126
Last 6 Year/Total:
0.778
Citation
Total:
18,040
Last 6 Year:
9,420
Last 6 Year/Total:
0.522
H-Index Rankings
University / Institution:
# 75
Country:
# 12,326
Region:
# 13,609
World:
# 28,871
H-Index
Total:
70
Last 6 Year:
47
Last 6 Year/Total:
0.671
i10 Index
Total:
109
Last 6 Year:
87
Last 6 Year/Total:
0.798
Citation
Total:
51,713
Last 6 Year:
18,106
Last 6 Year/Total:
0.350
Scot Burton
consumer health
food labeling
survey measurement
marketing and public policy
transformative consumer research
H-Index Rankings
University / Institution:
# 6
Country:
# 12,378
Region:
# 13,669
World:
# 29,017
H-Index
Total:
70
Last 6 Year:
44
Last 6 Year/Total:
0.629
i10 Index
Total:
130
Last 6 Year:
102
Last 6 Year/Total:
0.785
Citation
Total:
21,196
Last 6 Year:
6,939
Last 6 Year/Total:
0.327
H-Index Rankings
University / Institution:
# 12
Country:
# 12,390
Region:
# 13,684
World:
# 29,055
H-Index
Total:
70
Last 6 Year:
43
Last 6 Year/Total:
0.614
i10 Index
Total:
178
Last 6 Year:
111
Last 6 Year/Total:
0.624
Citation
Total:
46,522
Last 6 Year:
13,352
Last 6 Year/Total:
0.287
Rolph Anderson
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
H-Index Rankings
University / Institution:
# 10
Country:
# 12,775
Region:
# 14,115
World:
# 29,983
H-Index
Total:
69
Last 6 Year:
52
Last 6 Year/Total:
0.754
i10 Index
Total:
197
Last 6 Year:
120
Last 6 Year/Total:
0.609
Citation
Total:
222,557
Last 6 Year:
95,369
Last 6 Year/Total:
0.429
H-Index Rankings
University / Institution:
# 73
Country:
# 316
Region:
# 3,566
World:
# 30,368
H-Index
Total:
69
Last 6 Year:
44
Last 6 Year/Total:
0.638
i10 Index
Total:
147
Last 6 Year:
93
Last 6 Year/Total:
0.633
Citation
Total:
79,141
Last 6 Year:
30,570
Last 6 Year/Total:
0.386
Mary Jo Bitner
marketing
service marketing
service encounters
technology and service
H-Index Rankings
University / Institution:
# 95
Country:
# 12,909
Region:
# 14,270
World:
# 30,378
H-Index
Total:
69
Last 6 Year:
44
Last 6 Year/Total:
0.638
i10 Index
Total:
105
Last 6 Year:
82
Last 6 Year/Total:
0.781
Citation
Total:
106,598
Last 6 Year:
29,575
Last 6 Year/Total:
0.277
H-Index Rankings
University / Institution:
# 25
Country:
# 317
Region:
# 10,780
World:
# 31,454
H-Index
Total:
68
Last 6 Year:
48
Last 6 Year/Total:
0.706
i10 Index
Total:
190
Last 6 Year:
128
Last 6 Year/Total:
0.674
Citation
Total:
22,716
Last 6 Year:
9,979
Last 6 Year/Total:
0.439
H-Index Rankings
University / Institution:
# 150
Country:
# 13,548
Region:
# 14,990
World:
# 32,058
H-Index
Total:
68
Last 6 Year:
37
Last 6 Year/Total:
0.544
i10 Index
Total:
145
Last 6 Year:
79
Last 6 Year/Total:
0.545
Citation
Total:
24,786
Last 6 Year:
5,850
Last 6 Year/Total:
0.236
Adam Lindgreen
Relationship marketing
CSR
Corporate social responsibility
Genealogy
H-Index Rankings
University / Institution:
# 4
Country:
# 295
Region:
# 11,276
World:
# 32,811
H-Index
Total:
67
Last 6 Year:
48
Last 6 Year/Total:
0.716
i10 Index
Total:
156
Last 6 Year:
129
Last 6 Year/Total:
0.827
Citation
Total:
19,909
Last 6 Year:
8,942
Last 6 Year/Total:
0.449
H-Index Rankings
University / Institution:
# 1
Country:
# 729
Region:
# 11,400
World:
# 33,090
H-Index
Total:
67
Last 6 Year:
43
Last 6 Year/Total:
0.642
i10 Index
Total:
193
Last 6 Year:
109
Last 6 Year/Total:
0.565
Citation
Total:
26,060
Last 6 Year:
8,367
Last 6 Year/Total:
0.321
Laurette Dubé
Consumer Behaviour
Healthcare Collaboration
International Collaboration
IT in Healthcare
Technology & Innovation
H-Index Rankings
University / Institution:
# 136
Country:
# 1,501
Region:
# 15,487
World:
# 33,316
H-Index
Total:
67
Last 6 Year:
40
Last 6 Year/Total:
0.597
i10 Index
Total:
154
Last 6 Year:
108
Last 6 Year/Total:
0.701
Citation
Total:
17,897
Last 6 Year:
5,806
Last 6 Year/Total:
0.324
Darren Dahl
Consumer Behavior
Creativity
Social Influence
Innovation
H-Index Rankings
University / Institution:
# 176
Country:
# 1,540
Region:
# 15,901
World:
# 34,183
H-Index
Total:
66
Last 6 Year:
52
Last 6 Year/Total:
0.788
i10 Index
Total:
99
Last 6 Year:
94
Last 6 Year/Total:
0.949
Citation
Total:
19,307
Last 6 Year:
9,030
Last 6 Year/Total:
0.468
Anders Gustafsson
Marketing
Service
CX
Customer Experience
Service Innovation
H-Index Rankings
University / Institution:
# 2
Country:
# 175
Region:
# 11,832
World:
# 34,354
H-Index
Total:
66
Last 6 Year:
48
Last 6 Year/Total:
0.727
i10 Index
Total:
130
Last 6 Year:
100
Last 6 Year/Total:
0.769
Citation
Total:
30,786
Last 6 Year:
16,173
Last 6 Year/Total:
0.525
Martin Wetzels
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
H-Index Rankings
University / Institution:
# 71
Country:
# 1,041
Region:
# 11,833
World:
# 34,355
H-Index
Total:
66
Last 6 Year:
48
Last 6 Year/Total:
0.727
i10 Index
Total:
129
Last 6 Year:
91
Last 6 Year/Total:
0.705
Citation
Total:
35,504
Last 6 Year:
16,105
Last 6 Year/Total:
0.454
Jacob Jacoby
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
H-Index Rankings
University / Institution:
# 153
Country:
# 14,796
Region:
# 16,388
World:
# 35,355
H-Index
Total:
66
Last 6 Year:
32
Last 6 Year/Total:
0.485
i10 Index
Total:
124
Last 6 Year:
59
Last 6 Year/Total:
0.476
Citation
Total:
39,875
Last 6 Year:
8,940
Last 6 Year/Total:
0.224
Jörg Henseler
Design
Design Science
Brand Management
Research Methods
Information Systems
H-Index Rankings
University / Institution:
# 27
Country:
# 1,083
Region:
# 12,305
World:
# 35,654
H-Index
Total:
65
Last 6 Year:
58
Last 6 Year/Total:
0.892
i10 Index
Total:
120
Last 6 Year:
110
Last 6 Year/Total:
0.917
Citation
Total:
89,529
Last 6 Year:
68,086
Last 6 Year/Total:
0.760
H-Index Rankings
University / Institution:
# 221
Country:
# 14,933
Region:
# 16,548
World:
# 35,695
H-Index
Total:
65
Last 6 Year:
56
Last 6 Year/Total:
0.862
i10 Index
Total:
96
Last 6 Year:
86
Last 6 Year/Total:
0.896
Citation
Total:
37,990
Last 6 Year:
18,997
Last 6 Year/Total:
0.500
H-Index Rankings
University / Institution:
# 6
Country:
# 21
Region:
# 536
World:
# 35,702
H-Index
Total:
65
Last 6 Year:
55
Last 6 Year/Total:
0.846
i10 Index
Total:
202
Last 6 Year:
169
Last 6 Year/Total:
0.837
Citation
Total:
16,441
Last 6 Year:
13,360
Last 6 Year/Total:
0.813
H-Index Rankings
University / Institution:
# 17
Country:
# 193
Region:
# 12,351
World:
# 35,813
H-Index
Total:
65
Last 6 Year:
52
Last 6 Year/Total:
0.800
i10 Index
Total:
144
Last 6 Year:
119
Last 6 Year/Total:
0.826
Citation
Total:
24,383
Last 6 Year:
14,033
Last 6 Year/Total:
0.576
Scott A Neslin
Marketing
Statistical Modeling
Database Marketing
Multichannel Marketing
H-Index Rankings
University / Institution:
# 36
Country:
# 15,057
Region:
# 16,681
World:
# 36,067
H-Index
Total:
65
Last 6 Year:
47
Last 6 Year/Total:
0.723
i10 Index
Total:
103
Last 6 Year:
71
Last 6 Year/Total:
0.689
Citation
Total:
28,352
Last 6 Year:
10,062
Last 6 Year/Total:
0.355
Michael Jay Polonsky
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
H-Index Rankings
University / Institution:
# 39
Country:
# 1,759
Region:
# 1,888
World:
# 36,277
H-Index
Total:
65
Last 6 Year:
43
Last 6 Year/Total:
0.662
i10 Index
Total:
185
Last 6 Year:
122
Last 6 Year/Total:
0.659
Citation
Total:
19,277
Last 6 Year:
7,923
Last 6 Year/Total:
0.411
H-Index Rankings
University / Institution:
# 163
Country:
# 1,763
Region:
# 1,892
World:
# 36,359
H-Index
Total:
65
Last 6 Year:
42
Last 6 Year/Total:
0.646
i10 Index
Total:
133
Last 6 Year:
90
Last 6 Year/Total:
0.677
Citation
Total:
22,310
Last 6 Year:
7,136
Last 6 Year/Total:
0.320
Wayne D Hoyer
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
H-Index Rankings
University / Institution:
# 167
Country:
# 15,150
Region:
# 16,789
World:
# 36,370
H-Index
Total:
65
Last 6 Year:
42
Last 6 Year/Total:
0.646
i10 Index
Total:
106
Last 6 Year:
66
Last 6 Year/Total:
0.623
Citation
Total:
38,223
Last 6 Year:
13,008
Last 6 Year/Total:
0.340
H-Index Rankings
University / Institution:
# 3
Country:
# 36
Region:
# 549
World:
# 36,587
H-Index
Total:
65
Last 6 Year:
38
Last 6 Year/Total:
0.585
i10 Index
Total:
221
Last 6 Year:
147
Last 6 Year/Total:
0.665
Citation
Total:
15,022
Last 6 Year:
6,289
Last 6 Year/Total:
0.419
H-Index Rankings
University / Institution:
# 305
Country:
# 15,302
Region:
# 16,965
World:
# 36,790
H-Index
Total:
65
Last 6 Year:
36
Last 6 Year/Total:
0.554
i10 Index
Total:
124
Last 6 Year:
75
Last 6 Year/Total:
0.605
Citation
Total:
34,835
Last 6 Year:
6,360
Last 6 Year/Total:
0.183
Metin Kozak
marketing
consumer behavior
tourism
health sciences
H-Index Rankings
University / Institution:
# 1
Country:
# 116
Region:
# 12,988
World:
# 37,563
H-Index
Total:
64
Last 6 Year:
50
Last 6 Year/Total:
0.781
i10 Index
Total:
168
Last 6 Year:
136
Last 6 Year/Total:
0.810
Citation
Total:
25,937
Last 6 Year:
12,739
Last 6 Year/Total:
0.491
Stuart J Barnes
digital innovation
digital marketing
predictive analytics
tourism marketing
marketing analytics
H-Index Rankings
University / Institution:
# 173
Country:
# 3,274
Region:
# 13,051
World:
# 37,727
H-Index
Total:
64
Last 6 Year:
47
Last 6 Year/Total:
0.734
i10 Index
Total:
144
Last 6 Year:
103
Last 6 Year/Total:
0.715
Citation
Total:
24,342
Last 6 Year:
10,655
Last 6 Year/Total:
0.438
H-Index Rankings
University / Institution:
# 76
Country:
# 3,276
Region:
# 13,060
World:
# 37,741
H-Index
Total:
64
Last 6 Year:
47
Last 6 Year/Total:
0.734
i10 Index
Total:
104
Last 6 Year:
78
Last 6 Year/Total:
0.750
Citation
Total:
22,855
Last 6 Year:
8,523
Last 6 Year/Total:
0.373
Les Johnson
Marketing and business modeling
branding
service science and management
H-Index Rankings
University / Institution:
# 38
Country:
# 1,830
Region:
# 1,967
World:
# 37,770
H-Index
Total:
64
Last 6 Year:
46
Last 6 Year/Total:
0.719
i10 Index
Total:
183
Last 6 Year:
117
Last 6 Year/Total:
0.639
Citation
Total:
25,317
Last 6 Year:
10,787
Last 6 Year/Total:
0.426
Philip Kitchen
Marketing
Commmunications
Branding
Globalisation
Marketing Theory
H-Index Rankings
University / Institution:
# 1
Country:
# 865
Region:
# 13,140
World:
# 37,947
H-Index
Total:
64
Last 6 Year:
43
Last 6 Year/Total:
0.672
i10 Index
Total:
168
Last 6 Year:
108
Last 6 Year/Total:
0.643
Citation
Total:
16,357
Last 6 Year:
6,753
Last 6 Year/Total:
0.413
Claes Fornell
Customer Satisfaction
Marketing
Customer Experience Management
H-Index Rankings
University / Institution:
# 365
Country:
# 15,880
Region:
# 17,626
World:
# 38,317
H-Index
Total:
64
Last 6 Year:
39
Last 6 Year/Total:
0.609
i10 Index
Total:
103
Last 6 Year:
72
Last 6 Year/Total:
0.699
Citation
Total:
206,559
Last 6 Year:
91,566
Last 6 Year/Total:
0.443
H-Index Rankings
University / Institution:
# 8
Country:
# 245
Region:
# 4,661
World:
# 38,452
H-Index
Total:
64
Last 6 Year:
37
Last 6 Year/Total:
0.578
i10 Index
Total:
118
Last 6 Year:
87
Last 6 Year/Total:
0.737
Citation
Total:
14,118
Last 6 Year:
4,957
Last 6 Year/Total:
0.351
Wagner Kamakura
Marketing Analytics
Business Analytics
Marketing Research
Market Segmentation
H-Index Rankings
University / Institution:
# 49
Country:
# 15,985
Region:
# 17,743
World:
# 38,597
H-Index
Total:
64
Last 6 Year:
35
Last 6 Year/Total:
0.547
i10 Index
Total:
109
Last 6 Year:
76
Last 6 Year/Total:
0.697
Citation
Total:
26,922
Last 6 Year:
6,441
Last 6 Year/Total:
0.239
H-Index Rankings
University / Institution:
# 8
Country:
# 78
Region:
# 4,797
World:
# 39,370
H-Index
Total:
63
Last 6 Year:
49
Last 6 Year/Total:
0.778
i10 Index
Total:
443
Last 6 Year:
289
Last 6 Year/Total:
0.652
Citation
Total:
21,439
Last 6 Year:
12,181
Last 6 Year/Total:
0.568
Piyush Sharma
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
H-Index Rankings
University / Institution:
# 51
Country:
# 368
Region:
# 4,833
World:
# 39,531
H-Index
Total:
63
Last 6 Year:
46
Last 6 Year/Total:
0.730
i10 Index
Total:
313
Last 6 Year:
160
Last 6 Year/Total:
0.511
Citation
Total:
19,076
Last 6 Year:
9,737
Last 6 Year/Total:
0.510
Roderick J Brodie
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
H-Index Rankings
University / Institution:
# 47
Country:
# 147
Region:
# 2,076
World:
# 39,574
H-Index
Total:
63
Last 6 Year:
46
Last 6 Year/Total:
0.730
i10 Index
Total:
132
Last 6 Year:
89
Last 6 Year/Total:
0.674
Citation
Total:
32,608
Last 6 Year:
17,164
Last 6 Year/Total:
0.526
H-Index Rankings
University / Institution:
# 7
Country:
# 1,787
Region:
# 18,167
World:
# 39,641
H-Index
Total:
63
Last 6 Year:
45
Last 6 Year/Total:
0.714
i10 Index
Total:
132
Last 6 Year:
81
Last 6 Year/Total:
0.614
Citation
Total:
18,491
Last 6 Year:
6,152
Last 6 Year/Total:
0.333
Venkatesh Shankar
marketing
strategy
retailing
innovation
artificial intelligence
H-Index Rankings
University / Institution:
# 143
Country:
# 16,395
Region:
# 18,193
World:
# 39,717
H-Index
Total:
63
Last 6 Year:
44
Last 6 Year/Total:
0.698
i10 Index
Total:
121
Last 6 Year:
82
Last 6 Year/Total:
0.678
Citation
Total:
29,702
Last 6 Year:
11,492
Last 6 Year/Total:
0.387
H-Index Rankings
University / Institution:
# 132
Country:
# 1,942
Region:
# 2,092
World:
# 39,795
H-Index
Total:
63
Last 6 Year:
43
Last 6 Year/Total:
0.683
i10 Index
Total:
101
Last 6 Year:
64
Last 6 Year/Total:
0.634
Citation
Total:
35,666
Last 6 Year:
12,121
Last 6 Year/Total:
0.340
H-Index Rankings
University / Institution:
# 44
Country:
# 16,552
Region:
# 18,371
World:
# 40,169
H-Index
Total:
63
Last 6 Year:
38
Last 6 Year/Total:
0.603
i10 Index
Total:
129
Last 6 Year:
74
Last 6 Year/Total:
0.574
Citation
Total:
23,810
Last 6 Year:
6,272
Last 6 Year/Total:
0.263
Eric Arnould
consumer culture
cultural marketing strategy
services
economic development
H-Index Rankings
University / Institution:
# 19
Country:
# 237
Region:
# 14,293
World:
# 41,258
H-Index
Total:
62
Last 6 Year:
50
Last 6 Year/Total:
0.806
i10 Index
Total:
124
Last 6 Year:
82
Last 6 Year/Total:
0.661
Citation
Total:
39,729
Last 6 Year:
12,688
Last 6 Year/Total:
0.319
Leonidas C Leonidou
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
H-Index Rankings
University / Institution:
# 7
Country:
# 14
Region:
# 14,367
World:
# 41,501
H-Index
Total:
62
Last 6 Year:
46
Last 6 Year/Total:
0.742
i10 Index
Total:
101
Last 6 Year:
81
Last 6 Year/Total:
0.802
Citation
Total:
21,722
Last 6 Year:
9,086
Last 6 Year/Total:
0.418
John Mt Balmer
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
H-Index Rankings
University / Institution:
# 15
Country:
# 3,575
Region:
# 14,415
World:
# 41,631
H-Index
Total:
62
Last 6 Year:
44
Last 6 Year/Total:
0.710
i10 Index
Total:
131
Last 6 Year:
90
Last 6 Year/Total:
0.687
Citation
Total:
27,355
Last 6 Year:
9,147
Last 6 Year/Total:
0.334
AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University / Institution Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
3 11,414 12,571 26,474
United States Villanova University Villanova University Business & Management / Marketing

Marketing | Advertising | Consumer Behavior | International Marketing | International Advertising |

72 45 0.625 265 149 0.562 34,393 10,655 0.310
4 110 3,070 26,823
Taiwan National Taiwan University of Science & Technology National Taiwan University of Science & Technology Business & Management / Marketing

Servo motor drives | Control theory applications | Power electronics | Mechatronics | Energy Technique |

72 37 0.514 187 93 0.497 15,814 4,176 0.264
1 11,565 12,740 26,831
United States Saint Joseph's University Saint Joseph's University Business & Management / Marketing

Marketing | Consumer Behavior | Social Media |

72 37 0.514 161 101 0.627 50,436 16,690 0.331
22 11,933 13,150 27,827
United States Georgia State University Georgia State University Business & Management / Marketing

Sales management | Business-to-business marketing | Sales | CRM | Relationships |

71 43 0.606 157 111 0.707 21,243 6,989 0.329
35 11,951 13,169 27,875
United States Temple University Temple University Business & Management / Marketing

sourcing strategy | supply chain management | international marketing | technology management |

71 42 0.592 139 92 0.662 26,097 7,081 0.271
24 12,256 13,527 28,664
United States Georgia State University Georgia State University Business & Management / Marketing

Marketing |

70 52 0.743 122 100 0.820 48,508 23,936 0.493
3 2,511 9,829 28,691
United Kingdom Middlesex University Middlesex University Business & Management / Marketing

Corporate Identity | Branding | Marketing |

70 51 0.729 162 126 0.778 18,040 9,420 0.522
75 12,326 13,609 28,871
United States University of Virginia University of Virginia Business & Management / Marketing

Marketing | Survey Research |

70 47 0.671 109 87 0.798 51,713 18,106 0.350
6 12,378 13,669 29,017
United States University of Arkansas Fayetteville University of Arkansas Fayetteville Business & Management / Marketing

consumer health | food labeling | survey measurement | marketing and public policy | transformative consumer research |

70 44 0.629 130 102 0.785 21,196 6,939 0.327
12 12,390 13,684 29,055
United States Auburn University Auburn University Business & Management / Marketing

marketing ethics | social responsibility |

70 43 0.614 178 111 0.624 46,522 13,352 0.287
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10 12,775 14,115 29,983
United States Drexel University Drexel University Business & Management / Marketing

Customer Satisfaction and Loyalty | Selling and Sales Management | Multivariate Data Analysis |

69 52 0.754 197 120 0.609 222,557 95,369 0.429
73 316 3,566 30,368
South Korea Seoul National University Seoul National University Business & Management / Marketing

marketing | customer satisfaction | service |

69 44 0.638 147 93 0.633 79,141 30,570 0.386
95 12,909 14,270 30,378
United States Arizona State University Arizona State University Business & Management / Marketing

marketing | service marketing | service encounters | technology and service |

69 44 0.638 105 82 0.781 106,598 29,575 0.277
25 317 10,780 31,454
Belgium University of Antwerp University of Antwerp Business & Management / Marketing

marketing |

68 48 0.706 190 128 0.674 22,716 9,979 0.439
150 13,548 14,990 32,058
United States Pennsylvania State University Pennsylvania State University Business & Management / Marketing

marketing models | b2b marketing | decision support systems |

68 37 0.544 145 79 0.545 24,786 5,850 0.236
4 295 11,276 32,811
Denmark Copenhagen Business School Copenhagen Business School Business & Management / Marketing

Relationship marketing | CSR | Corporate social responsibility | Genealogy |

67 48 0.716 156 129 0.827 19,909 8,942 0.449
1 729 11,400 33,090
France Kedge Business School Kedge Business School Business & Management / Marketing

Consumer Culture Theory |

67 43 0.642 193 109 0.565 26,060 8,367 0.321
136 1,501 15,487 33,316
Canada McGill University McGill University Business & Management / Marketing

Consumer Behaviour | Healthcare Collaboration | International Collaboration | IT in Healthcare | Technology & Innovation |

67 40 0.597 154 108 0.701 17,897 5,806 0.324
176 1,540 15,901 34,183
Canada University of British Columbia University of British Columbia Business & Management / Marketing

Consumer Behavior | Creativity | Social Influence | Innovation |

66 52 0.788 99 94 0.949 19,307 9,030 0.468
2 175 11,832 34,354
Norway BI Norwegian Business School BI Norwegian Business School Business & Management / Marketing

Marketing | Service | CX | Customer Experience | Service Innovation |

66 48 0.727 130 100 0.769 30,786 16,173 0.525
71 1,041 11,833 34,355
Netherlands Maastricht University Maastricht University Business & Management / Marketing

Services Marketing and Management | Digital Marketing and Social Media | Supply Chain Management | Innovation and New Technologies |

66 48 0.727 129 91 0.705 35,504 16,105 0.454
153 14,796 16,388 35,355
United States New York University New York University Business & Management / Marketing

Advertising/Marketing/PR Strategies | Consumer Psychology/Behavior | Market Research | Trademarks |

66 32 0.485 124 59 0.476 39,875 8,940 0.224
27 1,083 12,305 35,654
Netherlands University of Twente University of Twente Business & Management / Marketing

Design | Design Science | Brand Management | Research Methods | Information Systems |

65 58 0.892 120 110 0.917 89,529 68,086 0.760
221 14,933 16,548 35,695
United States University of Minnesota Twin Cities University of Minnesota Twin Cities Business & Management / Marketing

Motivation & Emotion | Social Influence | Consumer Psychology |

65 56 0.862 96 86 0.896 37,990 18,997 0.500
6 21 536 35,702
Colombia Universidad Nacional de Colombia Universidad Nacional de Colombia Business & Management / Marketing

respiratory medicine |

65 55 0.846 202 169 0.837 16,441 13,360 0.813
17 193 12,351 35,813
Finland Jyväskylä University Jyväskylä University Business & Management / Marketing

Technology Management | Information Systems | Marketing |

65 52 0.800 144 119 0.826 24,383 14,033 0.576
36 15,057 16,681 36,067
United States Dartmouth College Dartmouth College Business & Management / Marketing

Marketing | Statistical Modeling | Database Marketing | Multichannel Marketing |

65 47 0.723 103 71 0.689 28,352 10,062 0.355
39 1,759 1,888 36,277
Australia Deakin University Deakin University Business & Management / Marketing

Marketing | Environmental Marketing | Social Marketing | Marketing Education | International Marketing |

65 43 0.662 185 122 0.659 19,277 7,923 0.411
163 1,763 1,892 36,359
Australia University of Sydney University of Sydney Business & Management / Marketing

Consumer behaviour | perceived risk | confusion | ethics |

65 42 0.646 133 90 0.677 22,310 7,136 0.320
167 15,150 16,789 36,370
United States University of Texas Austin University of Texas Austin Business & Management / Marketing

Consumer Behavior | Marketing | Consumer Decision Making | Humor in Advertising |

65 42 0.646 106 66 0.623 38,223 13,008 0.340
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3 36 549 36,587
Chile Universidad Autónoma de Chile Universidad Autónoma de Chile Business & Management / Marketing

Marketing |

65 38 0.585 221 147 0.665 15,022 6,289 0.419
305 15,302 16,965 36,790
United States Massachusetts Institute of Technology Massachusetts Institute of Technology Business & Management / Marketing

Marketing | Management | Product Development |

65 36 0.554 124 75 0.605 34,835 6,360 0.183
1 116 12,988 37,563
Türkiye Kadir Has University Kadir Has University Business & Management / Marketing

marketing | consumer behavior | tourism | health sciences |

64 50 0.781 168 136 0.810 25,937 12,739 0.491
173 3,274 13,051 37,727
United Kingdom King's College London King's College London Business & Management / Marketing

digital innovation | digital marketing | predictive analytics | tourism marketing | marketing analytics |

64 47 0.734 144 103 0.715 24,342 10,655 0.438
76 3,276 13,060 37,741
United Kingdom University of Leeds University of Leeds Business & Management / Marketing

Marketing & International Management |

64 47 0.734 104 78 0.750 22,855 8,523 0.373
38 1,830 1,967 37,770
Australia Swinburne University of Technology Swinburne University of Technology Business & Management / Marketing

Marketing and business modeling | branding | service science and management |

64 46 0.719 183 117 0.639 25,317 10,787 0.426
1 865 13,140 37,947
France ICN School of Management of Nancy ICN School of Management of Nancy Business & Management / Marketing

Marketing | Commmunications | Branding | Globalisation | Marketing Theory |

64 43 0.672 168 108 0.643 16,357 6,753 0.413
365 15,880 17,626 38,317
United States University of Michigan University of Michigan Business & Management / Marketing

Customer Satisfaction | Marketing | Customer Experience Management |

64 39 0.609 103 72 0.699 206,559 91,566 0.443
8 245 4,661 38,452
Israel University of Haifa University of Haifa Business & Management / Marketing

marketing |

64 37 0.578 118 87 0.737 14,118 4,957 0.351
49 15,985 17,743 38,597
United States Rice University Rice University Business & Management / Marketing

Marketing Analytics | Business Analytics | Marketing Research | Market Segmentation |

64 35 0.547 109 76 0.697 26,922 6,441 0.239
8 78 4,797 39,370
Malaysia Universiti Teknologi Malaysia Universiti Teknologi Malaysia Business & Management / Marketing

Quality | Marketing | Strategic Mgt |

63 49 0.778 443 289 0.652 21,439 12,181 0.568
51 368 4,833 39,531
Hong Kong Hong Kong Polytechnic University Hong Kong Polytechnic University Business & Management / Marketing

Marketing | Consumer behavior | Self-regulation | Counterfeit | Services |

63 46 0.730 313 160 0.511 19,076 9,737 0.510
47 147 2,076 39,574
New Zealand University of Auckland University of Auckland Business & Management / Marketing

Branding and Relationships | Service Management and Engagement | Theorizing in Marketing |

63 46 0.730 132 89 0.674 32,608 17,164 0.526
7 1,787 18,167 39,641
Canada HEC Montréal École de Gestion HEC Montréal École de Gestion Business & Management / Marketing

marketing research | communication | retailing | store atmospherics |

63 45 0.714 132 81 0.614 18,491 6,152 0.333
143 16,395 18,193 39,717
United States Texas A&M University Texas A&M University Business & Management / Marketing

marketing | strategy | retailing | innovation | artificial intelligence |

63 44 0.698 121 82 0.678 29,702 11,492 0.387
132 1,942 2,092 39,795
Australia University of New South Wales University of New South Wales Business & Management / Marketing

Marketing | CRM | Relationship Marketing | Co-creation |

63 43 0.683 101 64 0.634 35,666 12,121 0.340
44 16,552 18,371 40,169
United States University of Oregon University of Oregon Business & Management / Marketing

marketing | sports | values | psychology | attitudes |

63 38 0.603 129 74 0.574 23,810 6,272 0.263
19 237 14,293 41,258
Finland Aalto University Aalto University Business & Management / Marketing

consumer culture | cultural marketing strategy | services | economic development |

62 50 0.806 124 82 0.661 39,729 12,688 0.319
7 14 14,367 41,501
Cyprus University of Cyprus University of Cyprus Business & Management / Marketing

International Marketing | Strategic Marketing | Relationship Marketing | Socially responsible Marketing | Marketing in Emerging Econ |

62 46 0.742 101 81 0.802 21,722 9,086 0.418
15 3,575 14,415 41,631
United Kingdom Brunel University Brunel University Business & Management / Marketing

corporate brands | corporate identity | corporate marketing | corporate heritage brands. corporate heritage identity. corporate her |

62 44 0.710 131 90 0.687 27,355 9,147 0.334