World Scientist and University Rankings 2024

China Scientists Business & Management / Marketing Rankings in China 2024

The "AD Scientific Index" analyses the academic work of scientists using the H-index, i10 index and number of citations, and provides results that can be used to evaluate the productivity and efficiency of individuals and institutions. In addition to ranking according to "total H-index" for individuals and institutions, you can also see the ranking and analyses according to "last 6 years H-index", "total i10 Productivity index", "last 6 years i10 Productivity index", "total citations" and "last 6 years citations" only in "AD Scientific Index". See also: Subject Rankings and University Subject Rankings Click here for individual or institutional registration.

Total 136 scientist, 1 country, 81 institution
Ipkin Anthony Wong
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
H-Index Rankings
University / Institution:
# 54
Country:
# 3,409
Region:
# 10,276
World:
# 74,884
H-Index
Total:
50
Last 6 Year:
42
Last 6 Year/Total:
0.840
i10 Index
Total:
125
Last 6 Year:
120
Last 6 Year/Total:
0.960
Citation
Total:
7,889
Last 6 Year:
6,199
Last 6 Year/Total:
0.786
MS Balaji Sathyaprakash Balaji Makam
Services marketing
sustainability communication
and customer interaction management
H-Index Rankings
University / Institution:
# 8
Country:
# 4,674
Region:
# 14,867
World:
# 102,244
H-Index
Total:
44
Last 6 Year:
41
Last 6 Year/Total:
0.932
i10 Index
Total:
74
Last 6 Year:
70
Last 6 Year/Total:
0.946
Citation
Total:
7,916
Last 6 Year:
6,502
Last 6 Year/Total:
0.821
Kim-Shyan Fam
Marketing - advertising
sales promotion
Asian values and religion
H-Index Rankings
University / Institution:
# 1
Country:
# 7,860
Region:
# 26,161
World:
# 162,776
H-Index
Total:
36
Last 6 Year:
26
Last 6 Year/Total:
0.722
i10 Index
Total:
74
Last 6 Year:
51
Last 6 Year/Total:
0.689
Citation
Total:
5,658
Last 6 Year:
2,668
Last 6 Year/Total:
0.472
H-Index Rankings
University / Institution:
# 138
Country:
# 8,370
Region:
# 27,888
World:
# 171,699
H-Index
Total:
35
Last 6 Year:
27
Last 6 Year/Total:
0.771
i10 Index
Total:
51
Last 6 Year:
48
Last 6 Year/Total:
0.941
Citation
Total:
6,060
Last 6 Year:
3,395
Last 6 Year/Total:
0.560
H-Index Rankings
University / Institution:
# 3
Country:
# 9,607
Region:
# 32,554
World:
# 195,307
H-Index
Total:
33
Last 6 Year:
23
Last 6 Year/Total:
0.697
i10 Index
Total:
44
Last 6 Year:
34
Last 6 Year/Total:
0.773
Citation
Total:
5,406
Last 6 Year:
2,230
Last 6 Year/Total:
0.413
Xiaoang Wan
Crossmodal Research
Sensory Marketing
Spatial Cognition
H-Index Rankings
University / Institution:
# 635
Country:
# 14,946
Region:
# 53,212
World:
# 294,736
H-Index
Total:
26
Last 6 Year:
22
Last 6 Year/Total:
0.846
i10 Index
Total:
45
Last 6 Year:
38
Last 6 Year/Total:
0.844
Citation
Total:
2,342
Last 6 Year:
1,651
Last 6 Year/Total:
0.705
Cheng He (何成)
Multiobjective Optimization
Data-Driven Optimization
Large-Scale Optimization
H-Index Rankings
University / Institution:
# 144
Country:
# 16,457
Region:
# 60,390
World:
# 329,739
H-Index
Total:
24
Last 6 Year:
24
Last 6 Year/Total:
1.000
i10 Index
Total:
34
Last 6 Year:
34
Last 6 Year/Total:
1.000
Citation
Total:
2,528
Last 6 Year:
2,467
Last 6 Year/Total:
0.976
Jiaming Fang
Digital Platform Operations
Human–Computer Interaction
Digital Business and Marketing
H-Index Rankings
University / Institution:
# 228
Country:
# 18,333
Region:
# 67,926
World:
# 360,973
H-Index
Total:
23
Last 6 Year:
19
Last 6 Year/Total:
0.826
i10 Index
Total:
33
Last 6 Year:
25
Last 6 Year/Total:
0.758
Citation
Total:
2,856
Last 6 Year:
2,313
Last 6 Year/Total:
0.810
Xiang Ji
Marketing-OM Interface
Marketing-IS Interface
Operations Research
H-Index Rankings
University / Institution:
# 485
Country:
# 20,031
Region:
# 76,629
World:
# 402,899
H-Index
Total:
21
Last 6 Year:
21
Last 6 Year/Total:
1.000
i10 Index
Total:
29
Last 6 Year:
29
Last 6 Year/Total:
1.000
Citation
Total:
1,435
Last 6 Year:
1,252
Last 6 Year/Total:
0.872
H-Index Rankings
University / Institution:
# 57
Country:
# 21,064
Region:
# 80,699
World:
# 418,442
H-Index
Total:
21
Last 6 Year:
16
Last 6 Year/Total:
0.762
i10 Index
Total:
27
Last 6 Year:
19
Last 6 Year/Total:
0.704
Citation
Total:
2,106
Last 6 Year:
1,316
Last 6 Year/Total:
0.625
Ying Rong
Retail Operations
Operations in Emerging Business Models
Supply Chain Management
Data-Driven Optimization
Empirical Study
H-Index Rankings
University / Institution:
# 593
Country:
# 21,749
Region:
# 84,148
World:
# 434,663
H-Index
Total:
20
Last 6 Year:
19
Last 6 Year/Total:
0.950
i10 Index
Total:
25
Last 6 Year:
24
Last 6 Year/Total:
0.960
Citation
Total:
3,051
Last 6 Year:
2,135
Last 6 Year/Total:
0.700
H-Index Rankings
University / Institution:
# 3
Country:
# 23,277
Region:
# 91,459
World:
# 466,805
H-Index
Total:
19
Last 6 Year:
18
Last 6 Year/Total:
0.947
i10 Index
Total:
22
Last 6 Year:
22
Last 6 Year/Total:
1.000
Citation
Total:
1,749
Last 6 Year:
1,709
Last 6 Year/Total:
0.977
H-Index Rankings
University / Institution:
# 245
Country:
# 23,830
Region:
# 94,155
World:
# 477,233
H-Index
Total:
19
Last 6 Year:
15
Last 6 Year/Total:
0.789
i10 Index
Total:
29
Last 6 Year:
16
Last 6 Year/Total:
0.552
Citation
Total:
3,728
Last 6 Year:
2,762
Last 6 Year/Total:
0.741
Chengli Shu
Digitalization strategy
Marketing strategy
Smart product development and management
H-Index Rankings
University / Institution:
# 406
Country:
# 24,277
Region:
# 97,502
World:
# 494,933
H-Index
Total:
18
Last 6 Year:
18
Last 6 Year/Total:
1.000
i10 Index
Total:
25
Last 6 Year:
22
Last 6 Year/Total:
0.880
Citation
Total:
2,291
Last 6 Year:
1,796
Last 6 Year/Total:
0.784
Jian Jin|靳健
Customer Requirement Analysis
Expert Recommendation
Text Mining
Information Management
H-Index Rankings
University / Institution:
# 202
Country:
# 24,672
Region:
# 98,828
World:
# 498,896
H-Index
Total:
18
Last 6 Year:
17
Last 6 Year/Total:
0.944
i10 Index
Total:
25
Last 6 Year:
23
Last 6 Year/Total:
0.920
Citation
Total:
1,610
Last 6 Year:
1,244
Last 6 Year/Total:
0.773
Yubo Chen
Digital Economy
Digital Marketing
E-commerce
Mobile Commerce
Social Media
H-Index Rankings
University / Institution:
# 937
Country:
# 25,149
Region:
# 100,695
World:
# 506,275
H-Index
Total:
18
Last 6 Year:
16
Last 6 Year/Total:
0.889
i10 Index
Total:
19
Last 6 Year:
18
Last 6 Year/Total:
0.947
Citation
Total:
9,711
Last 6 Year:
4,351
Last 6 Year/Total:
0.448
H-Index Rankings
University / Institution:
# 6
Country:
# 25,574
Region:
# 103,728
World:
# 519,378
H-Index
Total:
18
Last 6 Year:
13
Last 6 Year/Total:
0.722
i10 Index
Total:
21
Last 6 Year:
15
Last 6 Year/Total:
0.714
Citation
Total:
2,809
Last 6 Year:
1,473
Last 6 Year/Total:
0.524
Junyun Liao 廖俊云
Social Media Marketing
Brand Management
Metaverse Marketing
H-Index Rankings
University / Institution:
# 176
Country:
# 27,389
Region:
# 114,598
World:
# 569,812
H-Index
Total:
16
Last 6 Year:
16
Last 6 Year/Total:
1.000
i10 Index
Total:
23
Last 6 Year:
22
Last 6 Year/Total:
0.957
Citation
Total:
992
Last 6 Year:
938
Last 6 Year/Total:
0.946
Lixian Qian
Innovation adoption/diffusion
data-driven marketing strategy
smart mobility
sustainability
H-Index Rankings
University / Institution:
# 97
Country:
# 30,005
Region:
# 127,515
World:
# 622,628
H-Index
Total:
15
Last 6 Year:
14
Last 6 Year/Total:
0.933
i10 Index
Total:
16
Last 6 Year:
16
Last 6 Year/Total:
1.000
Citation
Total:
1,209
Last 6 Year:
1,069
Last 6 Year/Total:
0.884
Qianzhou Du
Social Media Analytics
Text Mining
Crowd Wisdom
Fintech
Open Innovation
H-Index Rankings
University / Institution:
# 466
Country:
# 31,161
Region:
# 135,688
World:
# 658,966
H-Index
Total:
14
Last 6 Year:
14
Last 6 Year/Total:
1.000
i10 Index
Total:
16
Last 6 Year:
15
Last 6 Year/Total:
0.938
Citation
Total:
1,910
Last 6 Year:
1,739
Last 6 Year/Total:
0.910
Rongwei Chu
marketing in transitional marketplace
consumer wellbeing and social responsibility,poverty
H-Index Rankings
University / Institution:
# 564
Country:
# 32,191
Region:
# 140,464
World:
# 675,942
H-Index
Total:
14
Last 6 Year:
12
Last 6 Year/Total:
0.857
i10 Index
Total:
16
Last 6 Year:
14
Last 6 Year/Total:
0.875
Citation
Total:
1,297
Last 6 Year:
916
Last 6 Year/Total:
0.706
H-Index Rankings
University / Institution:
# 331
Country:
# 33,364
Region:
# 147,924
World:
# 708,990
H-Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
i10 Index
Total:
14
Last 6 Year:
14
Last 6 Year/Total:
1.000
Citation
Total:
949
Last 6 Year:
903
Last 6 Year/Total:
0.952
H-Index Rankings
University / Institution:
# 1
Country:
# 33,588
Region:
# 148,532
World:
# 711,083
H-Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
i10 Index
Total:
13
Last 6 Year:
13
Last 6 Year/Total:
1.000
Citation
Total:
650
Last 6 Year:
635
Last 6 Year/Total:
0.977
Jordan Robert Gamble
Creative & cultural industries
innovation management
business modeling
co-creation
marketing
H-Index Rankings
University / Institution:
# 854
Country:
# 34,068
Region:
# 151,095
World:
# 720,168
H-Index
Total:
13
Last 6 Year:
12
Last 6 Year/Total:
0.923
i10 Index
Total:
13
Last 6 Year:
12
Last 6 Year/Total:
0.923
Citation
Total:
867
Last 6 Year:
665
Last 6 Year/Total:
0.767
Yin Bai
Consumer Behavior
Customer Satisfaction
Student Behavior
Unprofitalbe Customer
H-Index Rankings
University / Institution:
# 466
Country:
# 34,545
Region:
# 155,133
World:
# 736,604
H-Index
Total:
13
Last 6 Year:
10
Last 6 Year/Total:
0.769
i10 Index
Total:
13
Last 6 Year:
10
Last 6 Year/Total:
0.769
Citation
Total:
895
Last 6 Year:
696
Last 6 Year/Total:
0.778
H-Index Rankings
University / Institution:
# 153
Country:
# 35,401
Region:
# 160,223
World:
# 759,161
H-Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
i10 Index
Total:
13
Last 6 Year:
12
Last 6 Year/Total:
0.923
Citation
Total:
685
Last 6 Year:
513
Last 6 Year/Total:
0.749
Asif Ali Safeer
Consumer Behavior
Brand Management
Digital Marketing
Corporate Social Responsibility
H-Index Rankings
University / Institution:
# 8
Country:
# 35,919
Region:
# 162,525
World:
# 765,890
H-Index
Total:
12
Last 6 Year:
11
Last 6 Year/Total:
0.917
i10 Index
Total:
15
Last 6 Year:
14
Last 6 Year/Total:
0.933
Citation
Total:
482
Last 6 Year:
477
Last 6 Year/Total:
0.990
Li Yu
Deep Learning
Recommender Systems
Big Data Analysis
E-commerce
H-Index Rankings
University / Institution:
# 106
Country:
# 36,304
Region:
# 164,636
World:
# 774,125
H-Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
i10 Index
Total:
18
Last 6 Year:
11
Last 6 Year/Total:
0.611
Citation
Total:
871
Last 6 Year:
309
Last 6 Year/Total:
0.355
Tanay Kumar Saha
Deep Learning
Machine Learning
Networks
Natural Language Processing
H-Index Rankings
University / Institution:
# 41
Country:
# 36,319
Region:
# 164,815
World:
# 774,676
H-Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
i10 Index
Total:
17
Last 6 Year:
13
Last 6 Year/Total:
0.765
Citation
Total:
493
Last 6 Year:
327
Last 6 Year/Total:
0.663
蘇柏全 Bo-Chiuan Su
Information Management
Electronic Commerce
Internet Marketing
Data Modelling
H-Index Rankings
University / Institution:
# 2
Country:
# 36,725
Region:
# 168,519
World:
# 789,858
H-Index
Total:
12
Last 6 Year:
9
Last 6 Year/Total:
0.750
i10 Index
Total:
12
Last 6 Year:
9
Last 6 Year/Total:
0.750
Citation
Total:
1,716
Last 6 Year:
799
Last 6 Year/Total:
0.466
H-Index Rankings
University / Institution:
# 15
Country:
# 36,780
Region:
# 169,083
World:
# 792,808
H-Index
Total:
12
Last 6 Year:
8
Last 6 Year/Total:
0.667
i10 Index
Total:
15
Last 6 Year:
5
Last 6 Year/Total:
0.333
Citation
Total:
860
Last 6 Year:
318
Last 6 Year/Total:
0.370
H-Index Rankings
University / Institution:
# 13
Country:
# 37,744
Region:
# 174,227
World:
# 813,019
H-Index
Total:
11
Last 6 Year:
11
Last 6 Year/Total:
1.000
i10 Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
Citation
Total:
238
Last 6 Year:
238
Last 6 Year/Total:
1.000
H-Index Rankings
University / Institution:
# 2
Country:
# 38,667
Region:
# 178,681
World:
# 827,892
H-Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
574
Last 6 Year:
535
Last 6 Year/Total:
0.932
Yanping Tu
Marketing
Consumer behavior
Judgment and decision marking
H-Index Rankings
University / Institution:
# 974
Country:
# 38,691
Region:
# 178,817
World:
# 828,437
H-Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
481
Last 6 Year:
343
Last 6 Year/Total:
0.713
H-Index Rankings
University / Institution:
# 20
Country:
# 38,896
Region:
# 180,262
World:
# 833,713
H-Index
Total:
11
Last 6 Year:
9
Last 6 Year/Total:
0.818
i10 Index
Total:
12
Last 6 Year:
9
Last 6 Year/Total:
0.750
Citation
Total:
683
Last 6 Year:
392
Last 6 Year/Total:
0.574
Fang Yuan
consumer electronics
failure analysis
technical consulting
memory devices
H-Index Rankings
University / Institution:
# 1,376
Country:
# 39,122
Region:
# 182,383
World:
# 842,358
H-Index
Total:
11
Last 6 Year:
8
Last 6 Year/Total:
0.727
i10 Index
Total:
12
Last 6 Year:
6
Last 6 Year/Total:
0.500
Citation
Total:
1,533
Last 6 Year:
1,426
Last 6 Year/Total:
0.930
H-Index Rankings
University / Institution:
# 549
Country:
# 39,382
Region:
# 185,061
World:
# 856,846
H-Index
Total:
11
Last 6 Year:
5
Last 6 Year/Total:
0.455
i10 Index
Total:
12
Last 6 Year:
2
Last 6 Year/Total:
0.167
Citation
Total:
551
Last 6 Year:
75
Last 6 Year/Total:
0.136
Sohaib Muhammad
Consumer Behavior
Online Consumer Feedback
Consumer Brand Engagement
Green Brand Marketing
Brand
H-Index Rankings
University / Institution:
# 545
Country:
# 39,486
Region:
# 185,762
World:
# 859,723
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
12
Last 6 Year:
12
Last 6 Year/Total:
1.000
Citation
Total:
477
Last 6 Year:
470
Last 6 Year/Total:
0.985
Yanqun He
Service Marketing
Consumer Information Processing
Internet Marketing
H-Index Rankings
University / Institution:
# 691
Country:
# 39,572
Region:
# 186,189
World:
# 860,759
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
1,457
Last 6 Year:
717
Last 6 Year/Total:
0.492
H-Index Rankings
University / Institution:
# 101
Country:
# 40,548
Region:
# 189,756
World:
# 871,456
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
368
Last 6 Year:
331
Last 6 Year/Total:
0.899
Adscientificindex

Only in AD Scientific Index !!!!

Subject Rankings, University Subject Rankings, Citiation Rankings, i10 Productivity Rankings, Country Rankings, Detailed analyses of universities

Yong Ma
Market Microstructure Theory
Option Pricing
Portfolio Choice
H-Index Rankings
University / Institution:
# 301
Country:
# 40,583
Region:
# 189,881
World:
# 871,712
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
354
Last 6 Year:
306
Last 6 Year/Total:
0.864
Sr Ramos
Consumer Health Informatics
LGBTQ+ Health
Cardiovascular Health
HIV Prevention
H-Index Rankings
University / Institution:
# 138
Country:
# 40,662
Region:
# 190,120
World:
# 872,172
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
Citation
Total:
328
Last 6 Year:
316
Last 6 Year/Total:
0.963
H-Index Rankings
University / Institution:
# 129
Country:
# 41,124
Region:
# 192,706
World:
# 879,898
H-Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
i10 Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
Citation
Total:
855
Last 6 Year:
580
Last 6 Year/Total:
0.678
Xingyu Chen
Online User Behavior
Social Media Marketing Strategy
Marketing Modelling
H-Index Rankings
University / Institution:
# 441
Country:
# 41,177
Region:
# 193,055
World:
# 881,567
H-Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
i10 Index
Total:
10
Last 6 Year:
9
Last 6 Year/Total:
0.900
Citation
Total:
586
Last 6 Year:
579
Last 6 Year/Total:
0.988
H-Index Rankings
University / Institution:
# 1,017
Country:
# 41,567
Region:
# 195,980
World:
# 890,631
H-Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
i10 Index
Total:
11
Last 6 Year:
8
Last 6 Year/Total:
0.727
Citation
Total:
286
Last 6 Year:
205
Last 6 Year/Total:
0.717
Ran Ju
multimedia
human-computer interaction
computer vision
H-Index Rankings
University / Institution:
# 567
Country:
# 41,932
Region:
# 199,835
World:
# 907,186
H-Index
Total:
10
Last 6 Year:
6
Last 6 Year/Total:
0.600
i10 Index
Total:
10
Last 6 Year:
4
Last 6 Year/Total:
0.400
Citation
Total:
1,047
Last 6 Year:
813
Last 6 Year/Total:
0.777
H-Index Rankings
University / Institution:
# 1,020
Country:
# 42,098
Region:
# 201,124
World:
# 914,831
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
Citation
Total:
1,483
Last 6 Year:
1,304
Last 6 Year/Total:
0.879
H-Index Rankings
University / Institution:
# 23
Country:
# 43,050
Region:
# 205,021
World:
# 926,011
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
Citation
Total:
259
Last 6 Year:
259
Last 6 Year/Total:
1.000
Chang Xiong
Consumer Behavior
Organizational Behavior
Information Systems
Technology Management
HeXie Management Theory
H-Index Rankings
University / Institution:
# 146
Country:
# 43,436
Region:
# 206,711
World:
# 929,702
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
Citation
Total:
326
Last 6 Year:
326
Last 6 Year/Total:
1.000
Muhammad Zahid Nawaz
Consumer behavior
Digital marketing
Consumer brand engagement
Consumer animosity.
H-Index Rankings
University / Institution:
# 17
Country:
# 43,469
Region:
# 206,820
World:
# 929,902
H-Index
Total:
9
Last 6 Year:
9
Last 6 Year/Total:
1.000
i10 Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
Citation
Total:
310
Last 6 Year:
308
Last 6 Year/Total:
0.994
AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University /
Institution
Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
54 3,409 10,276 74,884
China Sun Yat Sen University Sun Yat Sen University Business & Management / Marketing

Consumer behaviors | service marketing | tourist decision and motivation | destination management | casino management |

50 42 0.840 125 120 0.960 7,889 6,199 0.786
8 4,674 14,867 102,244
China University of Nottingham Ningbo China University of Nottingham Ningbo China Business & Management / Marketing

Services marketing | sustainability communication | and customer interaction management |

44 41 0.932 74 70 0.946 7,916 6,502 0.821
1 7,860 26,161 162,776
China Harbin University of Commerce Harbin University of Commerce Business & Management / Marketing

Marketing - advertising | sales promotion | Asian values and religion |

36 26 0.722 74 51 0.689 5,658 2,668 0.472
138 8,370 27,888 171,699
China Sun Yat Sen University Sun Yat Sen University Business & Management / Marketing

consumer behavior | social cognition |

35 27 0.771 51 48 0.941 6,060 3,395 0.560
3 9,607 32,554 195,307
China Cheung Kong Graduate School of Business Cheung Kong Graduate School of Business Business & Management / Marketing

data driving marketing |

33 23 0.697 44 34 0.773 5,406 2,230 0.413
635 14,946 53,212 294,736
China Tsinghua University Tsinghua University Business & Management / Marketing

Crossmodal Research | Sensory Marketing | Spatial Cognition |

26 22 0.846 45 38 0.844 2,342 1,651 0.705
144 16,457 60,390 329,739
China Southern University of Science & Technology Southern University of Science & Technology Business & Management / Marketing

Multiobjective Optimization | Data-Driven Optimization | Large-Scale Optimization |

24 24 1.000 34 34 1.000 2,528 2,467 0.976
228 18,333 67,926 360,973
China University of Electronic Science & Technology of China University of Electronic Science & Technology of China Business & Management / Marketing

Digital Platform Operations | Human–Computer Interaction | Digital Business and Marketing |

23 19 0.826 33 25 0.758 2,856 2,313 0.810
485 20,031 76,629 402,899
China University of Science & Technology of China University of Science & Technology of China Business & Management / Marketing

Marketing-OM Interface | Marketing-IS Interface | Operations Research |

21 21 1.000 29 29 1.000 1,435 1,252 0.872
57 21,064 80,699 418,442
China Xi'an Jiaotong-Liverpool University Xi'an Jiaotong-Liverpool University Business & Management / Marketing

consumer behaviour | marketing research |

21 16 0.762 27 19 0.704 2,106 1,316 0.625
Adscientificindex

Click for INSTITUTIONAL REGISTRATION and PREMIUM MEMBERSHIP advantages

593 21,749 84,148 434,663
China Shanghai Jiao Tong University Shanghai Jiao Tong University Business & Management / Marketing

Retail Operations | Operations in Emerging Business Models | Supply Chain Management | Data-Driven Optimization | Empirical Study |

20 19 0.950 25 24 0.960 3,051 2,135 0.700
3 23,277 91,459 466,805
China Dongbei University of Finance & Economics Dongbei University of Finance & Economics Business & Management / Marketing

Reverse Logistics & CLSC | Interface of OM & Marketing |

19 18 0.947 22 22 1.000 1,749 1,709 0.977
245 23,830 94,155 477,233
China Sichuan University Sichuan University Business & Management / Marketing

Mobile Marketing |

19 15 0.789 29 16 0.552 3,728 2,762 0.741
406 24,277 97,502 494,933
China Xi'An Jiaotong University Xi'An Jiaotong University Business & Management / Marketing

Digitalization strategy | Marketing strategy | Smart product development and management |

18 18 1.000 25 22 0.880 2,291 1,796 0.784
202 24,672 98,828 498,896
China Beijing Normal University Beijing Normal University Business & Management / Marketing

Customer Requirement Analysis | Expert Recommendation | Text Mining | Information Management |

18 17 0.944 25 23 0.920 1,610 1,244 0.773
937 25,149 100,695 506,275
China Tsinghua University Tsinghua University Business & Management / Marketing

Digital Economy | Digital Marketing | E-commerce | Mobile Commerce | Social Media |

18 16 0.889 19 18 0.947 9,711 4,351 0.448
6 25,574 103,728 519,378
China Cheung Kong Graduate School of Business Cheung Kong Graduate School of Business Business & Management / Marketing

Marketing |

18 13 0.722 21 15 0.714 2,809 1,473 0.524
176 27,389 114,598 569,812
China Jinan University Jinan University Business & Management / Marketing

Social Media Marketing | Brand Management | Metaverse Marketing |

16 16 1.000 23 22 0.957 992 938 0.946
97 30,005 127,515 622,628
China Xi'an Jiaotong-Liverpool University Xi'an Jiaotong-Liverpool University Business & Management / Marketing

Innovation adoption/diffusion | data-driven marketing strategy | smart mobility | sustainability |

15 14 0.933 16 16 1.000 1,209 1,069 0.884
466 31,161 135,688 658,966
China Nanjing University Nanjing University Business & Management / Marketing

Social Media Analytics | Text Mining | Crowd Wisdom | Fintech | Open Innovation |

14 14 1.000 16 15 0.938 1,910 1,739 0.910
564 32,191 140,464 675,942
China Fudan University Fudan University Business & Management / Marketing

marketing in transitional marketplace | consumer wellbeing and social responsibility,poverty |

14 12 0.857 16 14 0.875 1,297 916 0.706
331 33,364 147,924 708,990
China Central South University Central South University Business & Management / Marketing

Marketing | Hospitality | Tourism |

13 13 1.000 14 14 1.000 949 903 0.952
1 33,588 148,532 711,083
China Guizhou University of Finance & Economics Guizhou University of Finance & Economics Business & Management / Marketing

AR/VR Marketing | E-Commerce | Human-Computer Interaction |

13 13 1.000 13 13 1.000 650 635 0.977
854 34,068 151,095 720,168
China Shanghai Jiao Tong University Shanghai Jiao Tong University Business & Management / Marketing

Creative & cultural industries | innovation management | business modeling | co-creation | marketing |

13 12 0.923 13 12 0.923 867 665 0.767
466 34,545 155,133 736,604
China Tianjin University Tianjin University Business & Management / Marketing

Consumer Behavior | Customer Satisfaction | Student Behavior | Unprofitalbe Customer |

13 10 0.769 13 10 0.769 895 696 0.778
153 35,401 160,223 759,161
China East China University of Science & Technology East China University of Science & Technology Business & Management / Marketing

consumer behavior |

12 12 1.000 13 12 0.923 685 513 0.749
8 35,919 162,525 765,890
China Huanggang Normal University Huanggang Normal University Business & Management / Marketing

Consumer Behavior | Brand Management | Digital Marketing | Corporate Social Responsibility |

12 11 0.917 15 14 0.933 482 477 0.990
106 36,304 164,636 774,125
China Renmin University of China Renmin University of China Business & Management / Marketing

Deep Learning | Recommender Systems | Big Data Analysis | E-commerce |

12 10 0.833 18 11 0.611 871 309 0.355
41 36,319 164,815 774,676
China Xi'an Shiyou University Xi'an Shiyou University Business & Management / Marketing

Deep Learning | Machine Learning | Networks | Natural Language Processing |

12 10 0.833 17 13 0.765 493 327 0.663
2 36,725 168,519 789,858
China Putian University Putian University Business & Management / Marketing

Information Management | Electronic Commerce | Internet Marketing | Data Modelling |

12 9 0.750 12 9 0.750 1,716 799 0.466
Adscientificindex

A New and Different Feature!!!! University Subject Rankings in 12 subjects:

Ranking and analysis of universities by subject in 12 fields such as health, engineering, natural sciences, education, business, economics, social sciences, etc.
15 36,780 169,083 792,808
China University of International Business & Economics University of International Business & Economics Business & Management / Marketing

consumer behavior | brand strategy | cross-culture study | luxury consumption |

12 8 0.667 15 5 0.333 860 318 0.370
13 37,744 174,227 813,019
China Changshu Institute of Technology Changshu Institute of Technology Business & Management / Marketing

Consumer behavior |

11 11 1.000 12 12 1.000 238 238 1.000
2 38,667 178,681 827,892
China Xi'an International University Xi'an International University Business & Management / Marketing

11 10 0.909 11 10 0.909 574 535 0.932
974 38,691 178,817 828,437
China Peking University Peking University Business & Management / Marketing

Marketing | Consumer behavior | Judgment and decision marking |

11 10 0.909 11 10 0.909 481 343 0.713
20 38,896 180,262 833,713
China University of International Business & Economics University of International Business & Economics Business & Management / Marketing

marketing strategy | international marketing | service marketing |

11 9 0.818 12 9 0.750 683 392 0.574
1,376 39,122 182,383 842,358
China Tsinghua University Tsinghua University Business & Management / Marketing

consumer electronics | failure analysis | technical consulting | memory devices |

11 8 0.727 12 6 0.500 1,533 1,426 0.930
549 39,382 185,061 856,846
China Wuhan University Wuhan University Business & Management / Marketing

营销 |

11 5 0.455 12 2 0.167 551 75 0.136
545 39,486 185,762 859,723
China Xi'An Jiaotong University Xi'An Jiaotong University Business & Management / Marketing

Consumer Behavior | Online Consumer Feedback | Consumer Brand Engagement | Green Brand Marketing | Brand |

10 10 1.000 12 12 1.000 477 470 0.985
691 39,572 186,189 860,759
China Fudan University Fudan University Business & Management / Marketing

Service Marketing | Consumer Information Processing | Internet Marketing |

10 10 1.000 11 10 0.909 1,457 717 0.492
101 40,548 189,756 871,456
China University of Nottingham Ningbo China University of Nottingham Ningbo China Business & Management / Marketing

marketing | consumer behaviour |

10 10 1.000 10 10 1.000 368 331 0.899
Adscientificindex

Only in AD Scientific Index !!!!

Subject Rankings, University Subject Rankings, Citiation Rankings, i10 Productivity Rankings, Country Rankings, Detailed analyses of universities

301 40,583 189,881 871,712
China Hunan University Hunan University Business & Management / Marketing

Market Microstructure Theory | Option Pricing | Portfolio Choice |

10 10 1.000 10 10 1.000 354 306 0.864
138 40,662 190,120 872,172
China New York University Shanghai New York University Shanghai Business & Management / Marketing

Consumer Health Informatics | LGBTQ+ Health | Cardiovascular Health | HIV Prevention |

10 10 1.000 10 10 1.000 328 316 0.963
129 41,124 192,706 879,898
China Renmin University of China Renmin University of China Business & Management / Marketing

Marketing |

10 9 0.900 10 8 0.800 855 580 0.678
441 41,177 193,055 881,567
China Shenzhen University Shenzhen University Business & Management / Marketing

Online User Behavior | Social Media Marketing Strategy | Marketing Modelling |

10 9 0.900 10 9 0.900 586 579 0.988
1,017 41,567 195,980 890,631
China Shanghai Jiao Tong University Shanghai Jiao Tong University Business & Management / Marketing

Market | Complexity Economics | Bigdata |

10 8 0.800 11 8 0.727 286 205 0.717
567 41,932 199,835 907,186
China Nanjing University Nanjing University Business & Management / Marketing

multimedia | human-computer interaction | computer vision |

10 6 0.600 10 4 0.400 1,047 813 0.777
1,020 42,098 201,124 914,831
China Peking University Peking University Business & Management / Marketing

Marketing |

9 9 1.000 9 9 1.000 1,483 1,304 0.879
23 43,050 205,021 926,011
China Shenzhen University of Technology Shenzhen University of Technology Business & Management / Marketing

Market Strategy | Qualitative Research | Netnography |

9 9 1.000 9 9 1.000 259 259 1.000
146 43,436 206,711 929,702
China Xi'an Jiaotong-Liverpool University Xi'an Jiaotong-Liverpool University Business & Management / Marketing

Consumer Behavior | Organizational Behavior | Information Systems | Technology Management | HeXie Management Theory |

9 9 1.000 8 8 1.000 326 326 1.000
17 43,469 206,820 929,902
China Dongbei University of Finance & Economics Dongbei University of Finance & Economics Business & Management / Marketing

Consumer behavior | Digital marketing | Consumer brand engagement | Consumer animosity. |

9 9 1.000 8 8 1.000 310 308 0.994