Citation Rankings
Highly Cited Researchers
ASEAN Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,943
25,195
0.504
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Strategy
Operations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,785
6,365
0.221
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,912
17,364
0.969
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,442
6,842
0.392
* Total Citation Counts Rankings
Ranking Based On Selection :5
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,921
4,771
0.300
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,476
14,961
0.967
* Total Citation Counts Rankings
Ranking Based On Selection :7
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,466
13,673
0.884
* Total Citation Counts Rankings
Ranking Based On Selection :8
Consumer Behaviour
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,066
8,566
0.569
* Total Citation Counts Rankings
Ranking Based On Selection :9
neuromarketing consumer neuroscience multisensory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,478
3,028
0.225
* Total Citation Counts Rankings
Ranking Based On Selection :10
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,938
9,112
0.704
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,161
8,701
0.715
* Total Citation Counts Rankings
Ranking Based On Selection :12
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,287
7,306
0.710
* Total Citation Counts Rankings
Ranking Based On Selection :13
consumer behavior
strategic marketing
marketing research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,775
4,825
0.494
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Green Marketing
Tourism Marketing
Islamic Marketing
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,973
6,702
0.747
* Total Citation Counts Rankings
Ranking Based On Selection :15
Business
Management
Marketing
Service Management
Strategic Entreupreuneurship nt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,763
6,468
0.738
* Total Citation Counts Rankings
Ranking Based On Selection :16
Medical Tourism
Service Marketing
Higher Education
Technology Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,188
6,963
0.969
* Total Citation Counts Rankings
Ranking Based On Selection :17
Consumer Ethics
Business Ethics
Green Behavior and Practices
Social Responsible Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,810
4,280
0.628
* Total Citation Counts Rankings
Ranking Based On Selection :18
marketing
e-commerce
strategic management
entrepreneurship
multimedia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,797
3,832
0.564
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing
Human Resource
Strategic Management
Business
Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,663
5,747
0.863
* Total Citation Counts Rankings
Ranking Based On Selection :20
digital advertising
influencer marketing
social media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,603
6,455
0.978
* Total Citation Counts Rankings
Ranking Based On Selection :21
Consumer Behavior
Marketing
Management
Business International
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,970
5,891
0.987
* Total Citation Counts Rankings
Ranking Based On Selection :22
Inovasi dan Digitalisasi Organisasi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,662
5,658
0.999
* Total Citation Counts Rankings
Ranking Based On Selection :23
marketing
business angel
venture capital
social enterprise
enterpreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,167
3,407
0.659
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing Management
Business
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,011
3,367
0.672
* Total Citation Counts Rankings
Ranking Based On Selection :25
Consumer Values And Lifestyles
Game Theoretic Applications In Marketing
Global Marketing Strategies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,946
1,587
0.321
* Total Citation Counts Rankings
Rankings
10,088
54
22
Ranking Based On Selection: 1
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,943
25,195
0.504
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
* Total Citation Counts Rankings
Rankings
24,051
149
8
Ranking Based On Selection: 2
Nirmalya Kumar
Singapore Management University
Singapore, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,785
6,365
0.221
* Total Citation Counts Rankings
Rankings
47,433
73
1
Ranking Based On Selection: 3
Hapzi Ali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,912
17,364
0.969
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
* Total Citation Counts Rankings
Rankings
49,187
328
175
Ranking Based On Selection: 4
Swee Hoon Ang
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,442
6,842
0.392
* Total Citation Counts Rankings
Rankings
55,616
360
195
Ranking Based On Selection: 5
Prem Shamdasani
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,921
4,771
0.300
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
* Total Citation Counts Rankings
Rankings
57,680
126
2
Ranking Based On Selection: 6
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,476
14,961
0.967
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
* Total Citation Counts Rankings
Rankings
57,730
127
3
Ranking Based On Selection: 7
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,466
13,673
0.884
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
* Total Citation Counts Rankings
Rankings
59,793
98
9
Ranking Based On Selection: 8
Basu Swastha Dharmmesta
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,066
8,566
0.569
* Total Citation Counts Rankings
Rankings
69,132
452
141
Ranking Based On Selection: 9
Gemma Calvert
Nanyang Technological University
Jurong West, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,478
3,028
0.225
neuromarketing consumer neuroscience multisensory
* Total Citation Counts Rankings
Rankings
72,812
120
1
Ranking Based On Selection: 10
Ujang Sumarwan
IPB University
Bogor, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,938
9,112
0.704
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
* Total Citation Counts Rankings
Rankings
78,550
195
1
Ranking Based On Selection: 11
Norazah Mohd Suki
Universiti Utara Malaysia
Sintok, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,161
8,701
0.715
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviour
* Total Citation Counts Rankings
Rankings
95,980
262
7
Ranking Based On Selection: 12
AKM Ahasanul Haque
International Islamic University of Malaysia
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,287
7,306
0.710
International Marketing
Internet Marketing
Islamic Marketing and Consumer Behaviour
* Total Citation Counts Rankings
Rankings
101,717
195
1
Ranking Based On Selection: 13
Bilson Simamora
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,775
4,825
0.494
consumer behavior
strategic marketing
marketing research
* Total Citation Counts Rankings
Rankings
112,137
236
2
Ranking Based On Selection: 14
Dwi Suhartanto
Politeknik Negeri Bandung
Jawa Barat, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,973
6,702
0.747
Marketing
Green Marketing
Tourism Marketing
Islamic Marketing
Consumer behavior
* Total Citation Counts Rankings
Rankings
115,210
251
12
Ranking Based On Selection: 15
Ratih Hurriyati
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,763
6,468
0.738
Business
Management
Marketing
Service Management
Strategic Entreupreuneurship nt
* Total Citation Counts Rankings
Rankings
143,207
474
3
Ranking Based On Selection: 16
Cham Tat Huei|Tat Huei Cham, Huei Cham Tat, Huei Tat Cham
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,188
6,963
0.969
Medical Tourism
Service Marketing
Higher Education
Technology Management
* Total Citation Counts Rankings
Rankings
151,533
519
5
Ranking Based On Selection: 17
Lau Teck Chai
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,810
4,280
0.628
Consumer Ethics
Business Ethics
Green Behavior and Practices
Social Responsible Consumption
* Total Citation Counts Rankings
Rankings
151,845
389
1
Ranking Based On Selection: 18
Mohammad Suyanto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,797
3,832
0.564
marketing
e-commerce
strategic management
entrepreneurship
multimedia
* Total Citation Counts Rankings
Rankings
154,985
400
3
Ranking Based On Selection: 19
Aditya Wardhana
Telkom University
Dhaka, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,663
5,747
0.863
Marketing
Human Resource
Strategic Management
Business
Education
* Total Citation Counts Rankings
Rankings
156,495
1,021
338
Ranking Based On Selection: 20
Chen Lou
Nanyang Technological University
Jurong West, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,603
6,455
0.978
digital advertising
influencer marketing
social media
* Total Citation Counts Rankings
Rankings
173,344
484
1
Ranking Based On Selection: 21
Aditya Halim Perdana Kusuma Putra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,970
5,891
0.987
Consumer Behavior
Marketing
Management
Business International
Brand Management
* Total Citation Counts Rankings
Rankings
182,774
531
1
Ranking Based On Selection: 22
Muhammad Yusuf
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,662
5,658
0.999
* Total Citation Counts Rankings
Rankings
199,670
105
2
Ranking Based On Selection: 23
Nguyen Thi Thu Trang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,167
3,407
0.659
marketing
business angel
venture capital
social enterprise
enterpreneurship
* Total Citation Counts Rankings
Rankings
205,793
654
1
Ranking Based On Selection: 24
Tatik Suryani
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,011
3,367
0.672
Marketing Management
Business
consumer behaviour
* Total Citation Counts Rankings
Rankings
208,454
1,338
662
Ranking Based On Selection: 25
Tan Soo Jiuan
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,946
1,587
0.321
Consumer Values And Lifestyles
Game Theoretic Applications In Marketing
Global Marketing Strategies