Citation Rankings
Highly Cited Researchers
Africa Business & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
communication
marketing
science sociale
management
digital media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,761
3,818
0.228
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing
Business Management
CSR and Sustainability
Communication Technology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,159
4,780
0.668
* Total Citation Counts Rankings
Ranking Based On Selection: 3
tree germplasm
agroforestry systems
tree product marketing and extension
land health
climate change
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,784
1,739
0.301
* Total Citation Counts Rankings
Ranking Based On Selection: 4
International Entrepreneurship
International marketing
Supply Chain Strategy
Sub-Saharan Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,652
4,599
0.814
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,975
3,880
0.976
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Hospitality and Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,857
1,903
0.493
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,627
1,728
0.476
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Bank Marketing
Knowledge Management
Strategic Alliances
Private Sector Development and Relationship Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,310
2,426
0.733
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,214
1,934
0.602
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Strategic Marketing
Export Marketing
Hospitality and Tourism
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,145
3,039
0.966
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Digital Marketing and Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,126
2,637
0.844
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Entrepreneurship
Sustainable Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,066
2,148
0.701
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,002
1,289
0.429
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,765
1,815
0.656
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Digital interactive media marketing communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,740
2,407
0.878
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Marketing-Branding
Sustainability
CSR
Hospitality-Tourism
E-Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,736
2,312
0.845
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Higher Education
Service Management
Services Marketing
Quality Assurance
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,548
2,388
0.937
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Islamic Marketing
Sustainability Marketing
Consumer Psychology
Corporate Social Responsibility
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,517
2,061
0.819
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Entrepreneurship
Small Business Management
Entrepreneurial Marketing
Consumer Behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,510
2,329
0.928
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Marketing
Strategy
Enterprise Development
Digital Economy
African Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,403
2,196
0.914
* Total Citation Counts Rankings
Ranking Based On Selection: 21
droit des affaires
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,397
1,356
0.566
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Market orientation
corporate social responsibility
education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,170
1,660
0.765
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Brands Management
Service Marketing
Strategic Marketing
Consumer Behaiviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,155
1,801
0.836
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Professor of Service & Entrepreneurial Marketing and Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,144
1,730
0.807
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Social Justice
Social Responsibility
Inequality Nexus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,134
1,927
0.903
* Total Citation Counts Rankings
Rankings
51,491
6
1
Ranking Based On Selection: 1
Karim Belkaci
Université d'Alger 3
Algiers, Algeria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,761
3,818
0.228
communication
marketing
science sociale
management
digital media
* Total Citation Counts Rankings
Rankings
142,878
39
2
Ranking Based On Selection: 2
Robert E Hinson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,159
4,780
0.668
Marketing
Business Management
CSR and Sustainability
Communication Technology
* Total Citation Counts Rankings
Rankings
177,728
63
14
Ranking Based On Selection: 3
Tony Simons
World Agroforestry (ICRAF)
Nairobi, Kenya
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,784
1,739
0.301
tree germplasm
agroforestry systems
tree product marketing and extension
land health
climate change
* Total Citation Counts Rankings
Rankings
181,948
54
13
Ranking Based On Selection: 4
Nathaniel Boso
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,652
4,599
0.814
International Entrepreneurship
International marketing
Supply Chain Strategy
Sub-Saharan Africa
* Total Citation Counts Rankings
Rankings
253,827
551
4
Ranking Based On Selection: 5
Gamal SA Khalifa
Fayoum University
Faiyum, Egypt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,975
3,880
0.976
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
* Total Citation Counts Rankings
Rankings
260,663
8
8
Ranking Based On Selection: 6
Thanika Juwaheer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,857
1,903
0.493
* Total Citation Counts Rankings
Rankings
274,928
1,185
154
Ranking Based On Selection: 7
Nic S. Terblanche
Stellenbosch University
Stellenbosch, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,627
1,728
0.476
* Total Citation Counts Rankings
Rankings
297,333
129
53
Ranking Based On Selection: 8
Bedman Narteh
University of Ghana
Legon, Ghana
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,310
2,426
0.733
Bank Marketing
Knowledge Management
Strategic Alliances
Private Sector Development and Relationship Marketing
* Total Citation Counts Rankings
Rankings
304,868
134
3
Ranking Based On Selection: 9
Houda El Khaldi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,214
1,934
0.602
* Total Citation Counts Rankings
Rankings
310,323
355
1
Ranking Based On Selection: 10
Ogechi Adeola
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,145
3,039
0.966
Strategic Marketing
Export Marketing
Hospitality and Tourism
Digital Marketing
* Total Citation Counts Rankings
Rankings
311,940
1,380
94
Ranking Based On Selection: 11
Mercy Mpinganjira
University of Johannesburg
Johannesburg, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,126
2,637
0.844
Digital Marketing and Consumer Behaviour
* Total Citation Counts Rankings
Rankings
317,005
7
1
Ranking Based On Selection: 12
Nnamdi O. Madichie
University of Kigali
Kigali, Rwanda
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,066
2,148
0.701
Marketing
Entrepreneurship
Sustainable Development
* Total Citation Counts Rankings
Rankings
322,549
142
3
Ranking Based On Selection: 13
Samuel K Bonsu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,002
1,289
0.429
* Total Citation Counts Rankings
Rankings
344,826
1,560
3
Ranking Based On Selection: 14
Manilall Dhurup
Vaal University of Technology
Vanderbijlpark, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,765
1,815
0.656
* Total Citation Counts Rankings
Rankings
347,395
1,575
14
Ranking Based On Selection: 15
Rodney G Duffett
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,740
2,407
0.878
Digital interactive media marketing communication
* Total Citation Counts Rankings
Rankings
347,800
151
3
Ranking Based On Selection: 16
George Kofi Amoako
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,736
2,312
0.845
Marketing-Branding
Sustainability
CSR
Hospitality-Tourism
E-Business
* Total Citation Counts Rankings
Rankings
367,842
14
13
Ranking Based On Selection: 17
Viraiyan Teeroovengadum
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,548
2,388
0.937
Higher Education
Service Management
Services Marketing
Quality Assurance
Research Methodology
* Total Citation Counts Rankings
Rankings
371,434
1,069
12
Ranking Based On Selection: 18
Noha El Bassiouny
German University in Cairo
Cairo, Egypt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,517
2,061
0.819
Islamic Marketing
Sustainability Marketing
Consumer Psychology
Corporate Social Responsibility
* Total Citation Counts Rankings
Rankings
372,230
1,704
40
Ranking Based On Selection: 19
Eugine Tafadzwa Maziriri.
University of the Free State
Bloemfontein, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,510
2,329
0.928
Entrepreneurship
Small Business Management
Entrepreneurial Marketing
Consumer Behaviour
* Total Citation Counts Rankings
Rankings
384,787
1,783
196
Ranking Based On Selection: 20
Thomas Anning-Dorson
University of the Witwatersrand
Johannesburg, South Africa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,403
2,196
0.914
Marketing
Strategy
Enterprise Development
Digital Economy
African Business
* Total Citation Counts Rankings
Rankings
385,542
150
3
Ranking Based On Selection: 21
Lynda Chambi
Université d'Alger 1
Algiers, Algeria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,397
1,356
0.566
* Total Citation Counts Rankings
Rankings
415,106
207
76
Ranking Based On Selection: 22
Mahmoud Abdulai Mahmoud
University of Ghana
Legon, Ghana
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,170
1,660
0.765
Market orientation
corporate social responsibility
education
* Total Citation Counts Rankings
Rankings
417,223
211
1
Ranking Based On Selection: 23
Abednego Feehi Okoe-Amartey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,155
1,801
0.836
Brands Management
Service Marketing
Strategic Marketing
Consumer Behaiviour
* Total Citation Counts Rankings
Rankings
418,759
675
34
Ranking Based On Selection: 24
Ogunnaike Olaleke Oluseye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,144
1,730
0.807
Professor of Service & Entrepreneurial Marketing and Management
* Total Citation Counts Rankings
Rankings
420,309
682
62
Ranking Based On Selection: 25
Joseph Ikechukwu Uduji
University of Nigeria
Nsukka, Nigeria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,134
1,927
0.903
Social Justice
Social Responsibility
Inequality Nexus