Citation Rankings
Highly Cited Researchers
Arab League Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
communication
marketing
science sociale
management
digital media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,761
3,818
0.228
* Total Citation Counts Rankings
Ranking Based On Selection :2
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,995
13,321
0.952
* Total Citation Counts Rankings
Ranking Based On Selection :3
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,710
6,749
0.576
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing Analytics
Neuromarketing
Consumer Neuroscience
Business Efficiency
Bibliometric Networks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,843
5,037
0.570
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,601
7,841
0.912
* Total Citation Counts Rankings
Ranking Based On Selection :6
Digital marketing
consumer behavior
branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,355
5,687
0.681
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Advertising
Marketing Communications
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,481
4,343
0.581
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
e-business
strategy
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,099
3,228
0.455
* Total Citation Counts Rankings
Ranking Based On Selection :9
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,480
4,316
0.666
* Total Citation Counts Rankings
Ranking Based On Selection :10
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,416
6,116
0.953
* Total Citation Counts Rankings
Ranking Based On Selection :11
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,114
4,756
0.778
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Quantitative Methods
Applications in Tourism
Hospitality Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,839
4,468
0.765
* Total Citation Counts Rankings
Ranking Based On Selection :13
E-marketing
Virtual reality
Virtual experience
Social Media
Engagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,308
4,842
0.912
* Total Citation Counts Rankings
Ranking Based On Selection :14
customer satisfaction and loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,858
1,301
0.268
* Total Citation Counts Rankings
Ranking Based On Selection :15
consumer behavior
marketing
business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,716
2,207
0.468
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing strategy
Personal selling & sales management
& environmental marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,525
1,310
0.290
* Total Citation Counts Rankings
Ranking Based On Selection :17
Services Marketing
Strategic Management
Sales
Marketing Strategy
Customer Satisfaction & Loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,987
2,897
0.727
* Total Citation Counts Rankings
Ranking Based On Selection :18
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,975
3,880
0.976
* Total Citation Counts Rankings
Ranking Based On Selection :19
Digital Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,682
3,535
0.960
* Total Citation Counts Rankings
Ranking Based On Selection :20
Technology Adoption
Social Marketing
Digital Marketing
Business Marketing
Information System
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,463
3,446
0.995
* Total Citation Counts Rankings
Ranking Based On Selection :21
Marketing Strategy
Ethics & Sustainability
Sales Performance
Technology
Industrial Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,356
3,132
0.933
* Total Citation Counts Rankings
Ranking Based On Selection :22
B2B
Internationalization
SMEs
NPD
Family Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,354
2,246
0.670
* Total Citation Counts Rankings
Ranking Based On Selection :23
information systems
digital marketing and digital transformation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,327
1,922
0.578
* Total Citation Counts Rankings
Ranking Based On Selection :24
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,221
2,795
0.868
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,214
1,934
0.602
* Total Citation Counts Rankings
Rankings
51,490
6
1
Ranking Based On Selection: 1
Karim Belkaci
Université d'Alger 3
Algiers, Algeria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,761
3,818
0.228
communication
marketing
science sociale
management
digital media
* Total Citation Counts Rankings
Rankings
65,458
24
1
Ranking Based On Selection: 2
Ali Abdallah Alalwan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,995
13,321
0.952
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
* Total Citation Counts Rankings
Rankings
81,724
75
2
Ranking Based On Selection: 3
George Christodoulides
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,710
6,749
0.576
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
* Total Citation Counts Rankings
Rankings
113,277
16
3
Ranking Based On Selection: 4
Mohamed M Mostafa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,843
5,037
0.570
Marketing Analytics
Neuromarketing
Consumer Neuroscience
Business Efficiency
Bibliometric Networks
* Total Citation Counts Rankings
Rankings
116,885
126
3
Ranking Based On Selection: 5
Jalal Hanaysha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,601
7,841
0.912
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
* Total Citation Counts Rankings
Rankings
120,817
28
17
Ranking Based On Selection: 6
Khaldoon Nusair
Sultan Qaboos University
Muscat, Oman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,355
5,687
0.681
Digital marketing
consumer behavior
branding
* Total Citation Counts Rankings
Rankings
136,324
150
4
Ranking Based On Selection: 7
Lars Bergkvist
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,481
4,343
0.581
Marketing
Advertising
Marketing Communications
Research Methodology
* Total Citation Counts Rankings
Rankings
144,188
438
36
Ranking Based On Selection: 8
M Sadiq Sohail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,099
3,228
0.455
Marketing
e-business
strategy
consumer behaviour
* Total Citation Counts Rankings
Rankings
158,438
188
42
Ranking Based On Selection: 9
Riyad Eid
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,480
4,316
0.666
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
* Total Citation Counts Rankings
Rankings
160,074
504
9
Ranking Based On Selection: 10
Jamid Ul Islam
Prince Sultan University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,416
6,116
0.953
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
* Total Citation Counts Rankings
Rankings
168,230
209
52
Ranking Based On Selection: 11
Mohamed Battour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,114
4,756
0.778
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
* Total Citation Counts Rankings
Rankings
176,067
79
5
Ranking Based On Selection: 12
Guy Assaker
Lebanese American University
Beirut, Lebanon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,839
4,468
0.765
Marketing
Quantitative Methods
Applications in Tourism
Hospitality Management
* Total Citation Counts Rankings
Rankings
193,271
179
83
Ranking Based On Selection: 13
Raed Algharabat
Qatar University
Katar, Qatar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,308
4,842
0.912
E-marketing
Virtual reality
Virtual experience
Social Media
Engagement
* Total Citation Counts Rankings
Rankings
210,747
273
17
Ranking Based On Selection: 14
Earl Naumann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,858
1,301
0.268
* Total Citation Counts Rankings
Rankings
216,737
37
6
Ranking Based On Selection: 15
Rajan Nataraajan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,716
2,207
0.468
consumer behavior
marketing
business
* Total Citation Counts Rankings
Rankings
225,213
71
49
Ranking Based On Selection: 16
Shahid Bhuian
Sultan Qaboos University
Muscat, Oman
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,525
1,310
0.290
Marketing strategy
Personal selling & sales management
& environmental marketing
* Total Citation Counts Rankings
Rankings
253,157
123
2
Ranking Based On Selection: 17
Mamoun Akroush
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,987
2,897
0.727
Services Marketing
Strategic Management
Sales
Marketing Strategy
Customer Satisfaction & Loyalty
* Total Citation Counts Rankings
Rankings
253,814
552
4
Ranking Based On Selection: 18
Gamal SA Khalifa
Fayoum University
Faiyum, Egypt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,975
3,880
0.976
Tourism and Hospitality
Hospitality Marketing
E-Marketing
Hospitality Management
Tourism Marketing
* Total Citation Counts Rankings
Rankings
271,347
395
4
Ranking Based On Selection: 19
Mohammed T Nuseir
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,682
3,535
0.960
Digital Marketing
Social Media Marketing
* Total Citation Counts Rankings
Rankings
286,045
159
4
Ranking Based On Selection: 20
Mahmoud Alghizzawi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,463
3,446
0.995
Technology Adoption
Social Marketing
Digital Marketing
Business Marketing
Information System
* Total Citation Counts Rankings
Rankings
293,907
194
16
Ranking Based On Selection: 21
Omar S Itani|Omar Itani, Omar S Itani
Lebanese American University
Beirut, Lebanon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,356
3,132
0.933
Marketing Strategy
Ethics & Sustainability
Sales Performance
Technology
Industrial Marketing
* Total Citation Counts Rankings
Rankings
294,091
459
101
Ranking Based On Selection: 22
Mumin Dayan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,354
2,246
0.670
B2B
Internationalization
SMEs
NPD
Family Innovation
* Total Citation Counts Rankings
Rankings
296,121
464
102
Ranking Based On Selection: 23
Kathy Ning Shen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,327
1,922
0.578
information systems
digital marketing and digital transformation
* Total Citation Counts Rankings
Rankings
304,271
483
2
Ranking Based On Selection: 24
Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,221
2,795
0.868
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
* Total Citation Counts Rankings
Rankings
304,853
134
3
Ranking Based On Selection: 25
Houda El Khaldi
Université Ibn Tofail Kénitra
Kénitra, Morocco
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,214
1,934
0.602