The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
Marketing Research
Customer Relationship Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68,261
25,611
0.375
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Nucleon decay
Neutrino physics
Detectors
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
* Total Citation Counts Rankings
Ranking Based On Selection: 3
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,481
7,429
0.244
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,953
8,568
0.318
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,657
17,748
0.951
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Consumer Behaviour
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,239
7,384
0.485
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,232
8,190
0.619
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,960
5,920
0.495
* Total Citation Counts Rankings
Ranking Based On Selection: 9
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,874
4,536
0.417
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,370
4,151
0.400
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,099
2,805
0.278
* Total Citation Counts Rankings
Ranking Based On Selection: 12
consumer behavior
strategic marketing
marketing research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,883
4,045
0.409
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,438
7,088
0.751
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Sustainability Marketing
Retailing
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,381
7,225
0.770
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Marketing
Green Marketing
Tourism Marketing
Islamic Marketing
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,320
6,528
0.700
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Business
Management
Marketing
Service Management
Strategic Entreupreuneurship nt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,094
6,060
0.666
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,006
7,731
0.858
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Marketing
Retail
Customer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,262
6,717
0.813
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,203
5,994
0.731
* Total Citation Counts Rankings
Ranking Based On Selection: 20
marketing de serviços
marketing estratégico
marketing digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,904
1,896
0.240
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Marketing
Advertising
Marketing Communications
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,639
3,867
0.506
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Marketing
Human Resource
Strategic Management
Business
Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,078
5,737
0.811
* Total Citation Counts Rankings
Ranking Based On Selection: 23
marketing
e-commerce
strategic management
entrepreneurship
multimedia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,934
3,327
0.480
* Total Citation Counts Rankings
Ranking Based On Selection: 24
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,743
4,093
0.607
* Total Citation Counts Rankings
Ranking Based On Selection: 25
consumer behavior
social cognition
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,730
3,565
0.530
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68,261
25,611
0.375
Marketing
Marketing Research
Customer Relationship Management
Praveen Kumar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
Nucleon decay
Neutrino physics
Detectors
Rajendra Srivastava
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,481
7,429
0.244
Isaac Jacob
Somaiya Vidyavihar University
Vidyavihar, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,953
8,568
0.318
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
Hapzi Ali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,657
17,748
0.951
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Basu Swastha Dharmmesta
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,239
7,384
0.485
Ujang Sumarwan
IPB University
Bogor, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,232
8,190
0.619
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
George Christodoulides
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,960
5,920
0.495
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Subhadip Roy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,874
4,536
0.417
Yubo Chen
Tsinghua University
Beijing, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,370
4,151
0.400
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
Valerii L. Muzykant Валерий Леонидович Музыкант
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,099
2,805
0.278
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Bilson Simamora
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,883
4,045
0.409
consumer behavior
strategic marketing
marketing research
Ipkin Anthony Wong
Sun Yat Sen University
Guangzhou, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,438
7,088
0.751
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
MS Balaji Sathyaprakash Balaji Makam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,381
7,225
0.770
Sustainability Marketing
Retailing
Services Marketing
Dwi Suhartanto
Politeknik Negeri Bandung
Jawa Barat, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,320
6,528
0.700
Marketing
Green Marketing
Tourism Marketing
Islamic Marketing
Consumer behavior
Ratih Hurriyati
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,094
6,060
0.666
Business
Management
Marketing
Service Management
Strategic Entreupreuneurship nt
Jalal Hanaysha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,006
7,731
0.858
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Ryan Kurniawan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,262
6,717
0.813
Mohammad Aslam Khan
Jamia Millia Islamia
New Delhi, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,203
5,994
0.731
Alexandre Las Casas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,904
1,896
0.240
marketing de serviços
marketing estratégico
marketing digital
Lars Bergkvist
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,639
3,867
0.506
Marketing
Advertising
Marketing Communications
Research Methodology
Aditya Wardhana
Telkom University
Bandung, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,078
5,737
0.811
Marketing
Human Resource
Strategic Management
Business
Education
Mohammad Suyanto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,934
3,327
0.480
marketing
e-commerce
strategic management
entrepreneurship
multimedia
Riyad Eid
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,743
4,093
0.607
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Xinyue Zhou
Sun Yat Sen University
Guangzhou, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,730
3,565
0.530