Citation Rankings
Highly Cited Researchers
BRICS Business & Management / Marketing Highly Cited Researchers 2.820 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
Marketing Research
Customer Relationship Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68,261
25,611
0.375
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Nucleon decay
Neutrino physics
Detectors
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
* Total Citation Counts Rankings
Ranking Based On Selection: 3
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,481
7,429
0.244
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,953
8,568
0.318
* Total Citation Counts Rankings
Ranking Based On Selection: 5
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,874
4,536
0.417
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,370
4,151
0.400
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,099
2,805
0.278
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,438
7,088
0.751
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Sustainability Marketing
Retailing
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,381
7,225
0.770
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,203
5,994
0.731
* Total Citation Counts Rankings
Ranking Based On Selection: 11
marketing de serviços
marketing estratégico
marketing digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,904
1,896
0.240
* Total Citation Counts Rankings
Ranking Based On Selection: 12
consumer behavior
social cognition
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,730
3,565
0.530
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Marketing - advertising
sales promotion
Asian values and religion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,135
2,670
0.435
* Total Citation Counts Rankings
Ranking Based On Selection: 14
data driving marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,867
2,297
0.392
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Маркетинг
Менеджмент
Оценочная деятельность
управление земельными
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,608
1,638
0.292
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Gestão
Marketing
Sustainable Consumption
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,381
2,232
0.415
* Total Citation Counts Rankings
Ranking Based On Selection: 17
marketing
sales
retail
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,235
2,789
0.533
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Marketing Communication
Digital Media
Ecotourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,154
2,377
0.461
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Cross Culture Management
Psychology
Marketing
Finance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,712
2,759
0.586
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Mobile Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,698
3,345
0.712
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,599
2,579
0.561
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,547
1,394
0.307
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Social Media Marketing
Customer Co-creation
Consumer-Brand Relations
Service Innovation
Smartphone Apps
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,487
4,095
0.913
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Green marketing
behavioural intention
consumer segmentation
cause related marketing
Research methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,435
3,689
0.832
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Sales & Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,399
1,239
0.282
* Total Citation Counts Rankings
Rankings
6,251
68
1
Ranking Based On Selection: 1
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68,261
25,611
0.375
Marketing
Marketing Research
Customer Relationship Management
* Total Citation Counts Rankings
Rankings
14,683
121
1
Ranking Based On Selection: 2
Praveen Kumar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
Nucleon decay
Neutrino physics
Detectors
* Total Citation Counts Rankings
Rankings
22,473
176
2
Ranking Based On Selection: 3
Rajendra Srivastava
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,481
7,429
0.244
* Total Citation Counts Rankings
Rankings
27,100
207
1
Ranking Based On Selection: 4
Isaac Jacob
Somaiya Vidyavihar University
Vidyavihar, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,953
8,568
0.318
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
* Total Citation Counts Rankings
Rankings
91,459
1,152
1
Ranking Based On Selection: 5
Subhadip Roy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,874
4,536
0.417
* Total Citation Counts Rankings
Rankings
96,649
4,117
254
Ranking Based On Selection: 6
Yubo Chen
Tsinghua University
Beijing, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,370
4,151
0.400
Digital Economy
Digital Platform
Digital Marketing
E-commerce
Social Media
* Total Citation Counts Rankings
Rankings
99,644
326
9
Ranking Based On Selection: 7
Valerii L. Muzykant Валерий Леонидович Музыкант
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,099
2,805
0.278
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
* Total Citation Counts Rankings
Rankings
107,655
4,612
78
Ranking Based On Selection: 8
Ipkin Anthony Wong
Sun Yat Sen University
Guangzhou, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,438
7,088
0.751
Consumer behaviors
service marketing
tourist decision and motivation
destination management
casino management
* Total Citation Counts Rankings
Rankings
108,392
4,650
9
Ranking Based On Selection: 9
MS Balaji Sathyaprakash Balaji Makam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,381
7,225
0.770
Sustainability Marketing
Retailing
Services Marketing
* Total Citation Counts Rankings
Rankings
125,976
1,800
16
Ranking Based On Selection: 10
Mohammad Aslam Khan
Jamia Millia Islamia
New Delhi, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,203
5,994
0.731
* Total Citation Counts Rankings
Rankings
131,266
2,153
13
Ranking Based On Selection: 11
Alexandre Las Casas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,904
1,896
0.240
marketing de serviços
marketing estratégico
marketing digital
* Total Citation Counts Rankings
Rankings
155,779
6,918
126
Ranking Based On Selection: 12
Xinyue Zhou
Sun Yat Sen University
Guangzhou, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,730
3,565
0.530
* Total Citation Counts Rankings
Rankings
171,153
7,692
1
Ranking Based On Selection: 13
Kim-Shyan Fam
Harbin University of Commerce
Harbin, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,135
2,670
0.435
Marketing - advertising
sales promotion
Asian values and religion
* Total Citation Counts Rankings
Rankings
179,039
8,084
3
Ranking Based On Selection: 14
Baohong Sun
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,867
2,297
0.392
* Total Citation Counts Rankings
Rankings
187,192
762
2
Ranking Based On Selection: 15
Юрий Цыпкин
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,608
1,638
0.292
Маркетинг
Менеджмент
Оценочная деятельность
управление земельными
* Total Citation Counts Rankings
Rankings
194,908
4,036
15
Ranking Based On Selection: 16
Celso Augusto De Matos
Universidade do Vale do Rio dos Sinos UNISINOS
Sao Leopoldo, Brazil
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,381
2,232
0.415
Gestão
Marketing
Sustainable Consumption
Consumer Behavior
* Total Citation Counts Rankings
Rankings
200,149
4,198
47
Ranking Based On Selection: 17
Valter Afonso Vieira
Universidade Estadual de Maringá
Maringa, Brazil
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,235
2,789
0.533
marketing
sales
retail
consumer behavior
* Total Citation Counts Rankings
Rankings
203,241
3,560
1
Ranking Based On Selection: 18
Amit Kumar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,154
2,377
0.461
Marketing Communication
Digital Media
Ecotourism
* Total Citation Counts Rankings
Rankings
221,512
4,080
42
Ranking Based On Selection: 19
Gurinder Singh
Amity University
Noida, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,712
2,759
0.586
Cross Culture Management
Psychology
Marketing
Finance
* Total Citation Counts Rankings
Rankings
222,117
10,222
99
Ranking Based On Selection: 20
Zheng Fang
Sichuan University
Chengdu, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,698
3,345
0.712
* Total Citation Counts Rankings
Rankings
226,511
5,066
45
Ranking Based On Selection: 21
Claudio Hoffmann Sampaio
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,599
2,579
0.561
* Total Citation Counts Rankings
Rankings
229,000
1,002
25
Ranking Based On Selection: 22
Svetlana G. Bozhuk
Peter the Great St.Petersburg Polytechnic University
Saint Petersburg, Russia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,547
1,394
0.307
* Total Citation Counts Rankings
Rankings
231,856
4,360
8
Ranking Based On Selection: 23
Shampy Kamboj
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,487
4,095
0.913
Social Media Marketing
Customer Co-creation
Consumer-Brand Relations
Service Innovation
Smartphone Apps
* Total Citation Counts Rankings
Rankings
234,334
4,436
4
Ranking Based On Selection: 24
Jayesh Patel
Ganpat University
Mehsana, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,435
3,689
0.832
Green marketing
behavioural intention
consumer segmentation
cause related marketing
Research methods
* Total Citation Counts Rankings
Rankings
236,115
4,480
1
Ranking Based On Selection: 25
Tonoy Dass
Dum Dum Motijheel College
West Bengal, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,399
1,239
0.282