Citation Rankings
Highly Cited Researchers
EECA Highly Cited Researchers CitationBusiness & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
International Marketing
Measurement Theory
Quantitative Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :2
Customer engagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,391
27,121
0.789
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
consumer behavior
tourism
health sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,324
13,928
0.510
* Total Citation Counts Rankings
Ranking Based On Selection :4
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,283
19,175
0.824
* Total Citation Counts Rankings
Ranking Based On Selection :5
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,976
10,313
0.449
* Total Citation Counts Rankings
Ranking Based On Selection :6
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,913
6,681
0.420
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Consumer Behavior
Marketing Strategy
Marketing communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,478
8,372
0.541
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Innovation
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,371
5,928
0.479
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
consumer behavior
branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,144
4,385
0.393
* Total Citation Counts Rankings
Ranking Based On Selection :10
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,962
3,512
0.353
* Total Citation Counts Rankings
Ranking Based On Selection :11
consumption
markets
culture
globalization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,202
2,956
0.321
* Total Citation Counts Rankings
Ranking Based On Selection :12
Green marketing
Green brand
Green washing
Green investments
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,778
8,314
0.947
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Marketing Communications
Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,203
3,929
0.479
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
marketing communications
tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,856
4,715
0.600
* Total Citation Counts Rankings
Ranking Based On Selection :15
Retail Marketing
Retail
Consumer Behaviour
Artificial Intelligence
Academy of Romanian Scientists
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,935
6,129
0.884
* Total Citation Counts Rankings
Ranking Based On Selection :16
innovation
entrepreneurship
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,873
6,786
0.987
* Total Citation Counts Rankings
Ranking Based On Selection :17
CSR
sustainability
consumption
communication
(corporate) marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,564
4,341
0.661
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing
Retail
Logistics
Supply Chain Management
Operations Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,508
3,952
0.607
* Total Citation Counts Rankings
Ranking Based On Selection :19
branding
destination
image
internationalization
SME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,304
2,899
0.460
* Total Citation Counts Rankings
Ranking Based On Selection :20
market orientation
global branding
global marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,906
2,145
0.363
* Total Citation Counts Rankings
Ranking Based On Selection :21
Services Marketing
Tourist Behavior
Tourism & Hospitality Marketing
Service Failures
Intercultural Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,723
3,872
0.677
* Total Citation Counts Rankings
Ranking Based On Selection :22
Маркетинг
Менеджмент
Оценочная деятельность
управление земельными
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,585
2,157
0.386
* Total Citation Counts Rankings
Ranking Based On Selection :23
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,487
2,323
0.423
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing ethics
Marketing history
Social marketing
Marketing and society
Qualitative research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,433
2,734
0.503
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing
Consumer Behavior
Corporate Social Responsibility
Pazarlama
Reklamcılık
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,360
3,381
0.631
* Total Citation Counts Rankings
Rankings
7,665
29
5
Ranking Based On Selection: 1
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
International Marketing
Measurement Theory
Quantitative Methods
* Total Citation Counts Rankings
Rankings
18,104
3
1
Ranking Based On Selection: 2
Linda D. Hollebeek
Vilnius University
Vilnius, Lithuania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,391
27,121
0.789
* Total Citation Counts Rankings
Rankings
25,797
81
1
Ranking Based On Selection: 3
Metin Kozak
Kadir Has University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,324
13,928
0.510
marketing
consumer behavior
tourism
health sciences
* Total Citation Counts Rankings
Rankings
32,779
15
2
Ranking Based On Selection: 4
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,283
19,175
0.824
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
* Total Citation Counts Rankings
Rankings
33,326
16
8
Ranking Based On Selection: 5
Leonidas C Leonidou
University of Cyprus
Nicosia, Cyprus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,976
10,313
0.449
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
* Total Citation Counts Rankings
Rankings
55,324
185
5
Ranking Based On Selection: 6
Bülent Mengüç
Özyeğin University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,913
6,681
0.420
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
* Total Citation Counts Rankings
Rankings
57,331
190
1
Ranking Based On Selection: 7
Remzi Altunişik
Sakarya University
Sakarya, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,478
8,372
0.541
Marketing
Consumer Behavior
Marketing Strategy
Marketing communication
* Total Citation Counts Rankings
Rankings
76,461
429
11
Ranking Based On Selection: 8
Martin Schreier
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,371
5,928
0.479
Marketing
Innovation
Consumer Behavior
* Total Citation Counts Rankings
Rankings
86,794
319
25
Ranking Based On Selection: 9
Zeynep Gürhan Canlı
Koç University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,144
4,385
0.393
Marketing
consumer behavior
branding
* Total Citation Counts Rankings
Rankings
98,919
325
9
Ranking Based On Selection: 10
Valerii L. Muzykant Валерий Леонидович Музыкант
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,962
3,512
0.353
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
* Total Citation Counts Rankings
Rankings
108,316
436
16
Ranking Based On Selection: 11
Güliz Ger
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,202
2,956
0.321
consumption
markets
culture
globalization
* Total Citation Counts Rankings
Rankings
114,256
41
2
Ranking Based On Selection: 12
Тетяна Пімоненко, Tetyana Pimonenko|Тетяна Пімоненко
Sumy State University
Sumy, Ukraine
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,778
8,314
0.947
Green marketing
Green brand
Green washing
Green investments
* Total Citation Counts Rankings
Rankings
123,253
536
6
Ranking Based On Selection: 13
Bayram Zafer Erdoğan
Anadolu University
Eskişehir, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,203
3,929
0.479
Marketing
Marketing Communications
Advertising
* Total Citation Counts Rankings
Rankings
129,234
90
49
Ranking Based On Selection: 14
Vesna Žabkar
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,856
4,715
0.600
marketing
marketing communications
tourism
* Total Citation Counts Rankings
Rankings
147,741
109
10
Ranking Based On Selection: 15
Dan-Cristian Dabija
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,935
6,129
0.884
Retail Marketing
Retail
Consumer Behaviour
Artificial Intelligence
Academy of Romanian Scientists
* Total Citation Counts Rankings
Rankings
149,077
93
15
Ranking Based On Selection: 16
Michael Christofi
Cyprus University of Technology
Limassol, Cyprus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,873
6,786
0.987
innovation
entrepreneurship
marketing
* Total Citation Counts Rankings
Rankings
156,428
113
61
Ranking Based On Selection: 17
Ursa Golob
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,564
4,341
0.661
CSR
sustainability
consumption
communication
(corporate) marketing
* Total Citation Counts Rankings
Rankings
157,772
948
51
Ranking Based On Selection: 18
Christoph Teller
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,508
3,952
0.607
Marketing
Retail
Logistics
Supply Chain Management
Operations Management
* Total Citation Counts Rankings
Rankings
163,072
125
65
Ranking Based On Selection: 19
Maja Konečnik Ruzzier
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,304
2,899
0.460
branding
destination
image
internationalization
SME
* Total Citation Counts Rankings
Rankings
174,111
971
46
Ranking Based On Selection: 20
Ayşegül Özsomer Tunalı
Koç University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,906
2,145
0.363
market orientation
global branding
global marketing strategy
* Total Citation Counts Rankings
Rankings
179,633
1,034
7
Ranking Based On Selection: 21
Erdoğan Koç
Bahçeşehir University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,723
3,872
0.677
Services Marketing
Tourist Behavior
Tourism & Hospitality Marketing
Service Failures
Intercultural Marketing
* Total Citation Counts Rankings
Rankings
184,012
753
2
Ranking Based On Selection: 22
Юрий Цыпкин
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,585
2,157
0.386
Маркетинг
Менеджмент
Оценочная деятельность
управление земельными
* Total Citation Counts Rankings
Rankings
187,149
1,110
54
Ranking Based On Selection: 23
Cengiz Yılmaz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,487
2,323
0.423
* Total Citation Counts Rankings
Rankings
188,933
1,128
2
Ranking Based On Selection: 24
Ömer Torlak
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,433
2,734
0.503
Marketing ethics
Marketing history
Social marketing
Marketing and society
Qualitative research
* Total Citation Counts Rankings
Rankings
191,431
1,151
6
Ranking Based On Selection: 25
Ümit Alnıaçık
Kocaeli University
Kocaeli, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,360
3,381
0.631
Marketing
Consumer Behavior
Corporate Social Responsibility
Pazarlama
Reklamcılık