Citation Rankings
Highly Cited Researchers
EECA Highly Cited Researchers Citation Business & Management Business & Management / Marketing Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There is still much work to be done in this area. See also for more specific citation analyses: "last 6 years citation index" Universities Rankings 2024 (Sort by: Total Citations) and Universities Rankings 2024 (Sort by : Last 6 Years Citations)
* Total Citation Counts Rankings
Ranking Based On Selection :1
International Marketing
Measurement Theory
Quantitative Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57,741
24,486
0.424
* Total Citation Counts Rankings
Ranking Based On Selection :2
Customer engagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,703
25,532
0.781
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
consumer behavior
tourism
health sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,672
13,368
0.501
* Total Citation Counts Rankings
Ranking Based On Selection :4
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,328
9,710
0.435
* Total Citation Counts Rankings
Ranking Based On Selection :5
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,369
17,299
0.810
* Total Citation Counts Rankings
Ranking Based On Selection :6
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,567
6,408
0.412
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Consumer Behavior
Marketing Strategy
Marketing communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,119
8,043
0.532
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Innovation
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,962
5,561
0.465
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
consumer behavior
branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,909
4,200
0.385
* Total Citation Counts Rankings
Ranking Based On Selection :10
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,764
3,374
0.346
* Total Citation Counts Rankings
Ranking Based On Selection :11
consumption
markets
culture
globalization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,013
2,813
0.312
* Total Citation Counts Rankings
Ranking Based On Selection :12
Green marketing
Green brand
Green washing
Green investments
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,375
7,925
0.946
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Marketing Communications
Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,992
3,736
0.467
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing
marketing communications
tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,572
4,459
0.589
* Total Citation Counts Rankings
Ranking Based On Selection :15
Retail Marketing
Sustainable marketing
Green Marketing
Consumer Behaviour
Generations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,440
5,645
0.877
* Total Citation Counts Rankings
Ranking Based On Selection :16
CSR
sustainability
consumption
communication
(corporate) marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,337
4,130
0.652
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Retail
Logistics
Supply Chain Management
Operations Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,328
3,793
0.599
* Total Citation Counts Rankings
Ranking Based On Selection :18
branding
destination
image
internationalization
SME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,173
2,786
0.451
* Total Citation Counts Rankings
Ranking Based On Selection :19
innovation
entrepreneurship
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,159
6,074
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :20
market orientation
global branding
global marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,774
2,034
0.352
* Total Citation Counts Rankings
Ranking Based On Selection :21
Маркетинг
Менеджмент
Оценочная деятельность
управление земельными
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,556
2,138
0.385
* Total Citation Counts Rankings
Ranking Based On Selection :22
Services Marketing
Tourist Behavior
Tourism & Hospitality Marketing
Service Failures
Intercultural Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,548
3,704
0.668
* Total Citation Counts Rankings
Ranking Based On Selection :23
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,351
2,208
0.413
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing ethics
Marketing history
Social marketing
Marketing and society
Qualitative research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,321
2,631
0.494
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing
Consumer Behavior
Corporate Social Responsibility
Pazarlama
Reklamcılık
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,175
3,208
0.620
* Total Citation Counts Rankings
Rankings
7,628
29
5
Ranking Based On Selection: 1
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57,741
24,486
0.424
International Marketing
Measurement Theory
Quantitative Methods
* Total Citation Counts Rankings
Rankings
18,869
3
1
Ranking Based On Selection: 2
Linda D. Hollebeek
Vilnius University
Vilnius, Lithuania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,703
25,532
0.781
* Total Citation Counts Rankings
Rankings
25,920
85
1
Ranking Based On Selection: 3
Metin Kozak
Kadir Has University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,672
13,368
0.501
marketing
consumer behavior
tourism
health sciences
* Total Citation Counts Rankings
Rankings
33,646
15
8
Ranking Based On Selection: 4
Leonidas C Leonidou
University of Cyprus
Nicosia, Cyprus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,328
9,710
0.435
International Marketing
Strategic Marketing
Relationship Marketing
Socially responsible Marketing
Marketing in Emerging Econ
* Total Citation Counts Rankings
Rankings
35,816
17
2
Ranking Based On Selection: 5
Demetris Vrontis
University of Nicosia
Nicosia, Cyprus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,369
17,299
0.810
Strategic Management
Marketing
Entrepreneurship
International Business
HRM
* Total Citation Counts Rankings
Rankings
55,211
184
5
Ranking Based On Selection: 6
Bülent Mengüç
Özyeğin University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,567
6,408
0.412
Sales Force Management
Frontline Service Employees
Market Focused Management
Multi-Level Modeling
* Total Citation Counts Rankings
Rankings
57,371
190
1
Ranking Based On Selection: 7
Remzi Altunişik
Sakarya University
Sakarya, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,119
8,043
0.532
Marketing
Consumer Behavior
Marketing Strategy
Marketing communication
* Total Citation Counts Rankings
Rankings
77,377
438
11
Ranking Based On Selection: 8
Martin Schreier
Wirtschaftsuniversität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,962
5,561
0.465
Marketing
Innovation
Consumer Behavior
* Total Citation Counts Rankings
Rankings
86,540
321
25
Ranking Based On Selection: 9
Zeynep Gürhan Canlı
Koç University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,909
4,200
0.385
Marketing
consumer behavior
branding
* Total Citation Counts Rankings
Rankings
98,449
320
8
Ranking Based On Selection: 10
Valerii L. Muzykant Валерий Леонидович Музыкант
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,764
3,374
0.346
Branding
Digital communications
Marketing-management
брендинг
маркетинг-менеджмент
* Total Citation Counts Rankings
Rankings
107,752
437
16
Ranking Based On Selection: 11
Güliz Ger
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,013
2,813
0.312
consumption
markets
culture
globalization
* Total Citation Counts Rankings
Rankings
117,102
46
3
Ranking Based On Selection: 12
Тетяна Пімоненко, Tetyana Pimonenko|Тетяна Пімоненко
Sumy State University
Sumy, Ukraine
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,375
7,925
0.946
Green marketing
Green brand
Green washing
Green investments
* Total Citation Counts Rankings
Rankings
123,333
540
4
Ranking Based On Selection: 13
Bayram Zafer Erdoğan
Anadolu University
Eskişehir, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,992
3,736
0.467
Marketing
Marketing Communications
Advertising
* Total Citation Counts Rankings
Rankings
130,998
92
50
Ranking Based On Selection: 14
Vesna Žabkar
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,572
4,459
0.589
marketing
marketing communications
tourism
* Total Citation Counts Rankings
Rankings
155,330
112
10
Ranking Based On Selection: 15
Dan-Cristian Dabija
University Babes Bolyai
Cluj-Napoca, Romania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,440
5,645
0.877
Retail Marketing
Sustainable marketing
Green Marketing
Consumer Behaviour
Generations
* Total Citation Counts Rankings
Rankings
157,931
115
61
Ranking Based On Selection: 16
Ursa Golob
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,337
4,130
0.652
CSR
sustainability
consumption
communication
(corporate) marketing
* Total Citation Counts Rankings
Rankings
158,156
948
52
Ranking Based On Selection: 17
Christoph Teller
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,328
3,793
0.599
Marketing
Retail
Logistics
Supply Chain Management
Operations Management
* Total Citation Counts Rankings
Rankings
162,227
124
65
Ranking Based On Selection: 18
Maja Konečnik Ruzzier
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,173
2,786
0.451
branding
destination
image
internationalization
SME
* Total Citation Counts Rankings
Rankings
162,592
104
18
Ranking Based On Selection: 19
Michael Christofi
Cyprus University of Technology
Limassol, Cyprus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,159
6,074
0.986
innovation
entrepreneurship
marketing
* Total Citation Counts Rankings
Rankings
173,459
975
46
Ranking Based On Selection: 20
Ayşegül Özsomer Tunalı
Koç University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,774
2,034
0.352
market orientation
global branding
global marketing strategy
* Total Citation Counts Rankings
Rankings
180,149
740
2
Ranking Based On Selection: 21
Юрий Цыпкин
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,556
2,138
0.385
Маркетинг
Менеджмент
Оценочная деятельность
управление земельными
* Total Citation Counts Rankings
Rankings
180,395
1,040
7
Ranking Based On Selection: 22
Erdoğan Koç
Bahçeşehir University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,548
3,704
0.668
Services Marketing
Tourist Behavior
Tourism & Hospitality Marketing
Service Failures
Intercultural Marketing
* Total Citation Counts Rankings
Rankings
186,826
1,117
55
Ranking Based On Selection: 23
Cengiz Yılmaz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,351
2,208
0.413
* Total Citation Counts Rankings
Rankings
187,776
1,125
2
Ranking Based On Selection: 24
Ömer Torlak
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,321
2,631
0.494
Marketing ethics
Marketing history
Social marketing
Marketing and society
Qualitative research
* Total Citation Counts Rankings
Rankings
192,906
1,170
6
Ranking Based On Selection: 25
Ümit Alnıaçık
Kocaeli University
Kocaeli, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,175
3,208
0.620
Marketing
Consumer Behavior
Corporate Social Responsibility
Pazarlama
Reklamcılık