Citation Rankings
Highly Cited Researchers
Europe Highly Cited Researchers Citation Business & Management / Marketing Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257,931
220,773
0.856
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122,638
34,281
0.280
* Total Citation Counts Rankings
Ranking Based On Selection :3
Design
Design Science
Brand Management
Research Methods
Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,611
79,074
0.786
* Total Citation Counts Rankings
Ranking Based On Selection :4
Supply Chain Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,821
21,847
0.322
* Total Citation Counts Rankings
Ranking Based On Selection :5
International Marketing
Measurement Theory
Quantitative Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :6
digital business
omni-channel
customer experience
big data
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,005
36,290
0.615
* Total Citation Counts Rankings
Ranking Based On Selection :7
Services Marketing and Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52,339
22,118
0.423
* Total Citation Counts Rankings
Ranking Based On Selection :8
consumer behaviour
marketing
food science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,540
18,057
0.435
* Total Citation Counts Rankings
Ranking Based On Selection :9
consumer culture
cultural marketing strategy
services
economic development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,322
14,083
0.341
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
social media
digitalization
entertainment industries
metaverse
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,284
17,377
0.431
* Total Citation Counts Rankings
Ranking Based On Selection :11
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,547
18,040
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36,765
6,078
0.165
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Service Management
Service Delivery
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,327
13,317
0.377
* Total Citation Counts Rankings
Ranking Based On Selection :14
Customer engagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,391
27,121
0.789
* Total Citation Counts Rankings
Ranking Based On Selection :15
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,878
22,151
0.654
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Service
CX
Customer Experience
Service Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,266
18,572
0.558
* Total Citation Counts Rankings
Ranking Based On Selection :17
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,135
17,700
0.551
* Total Citation Counts Rankings
Ranking Based On Selection :18
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,665
12,539
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :19
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,570
12,258
0.429
* Total Citation Counts Rankings
Ranking Based On Selection :20
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,385
10,058
0.354
* Total Citation Counts Rankings
Ranking Based On Selection :21
consumer behaviour
consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,815
18,120
0.651
* Total Citation Counts Rankings
Ranking Based On Selection :22
consumer electronics
computer vision
biometrics
deep learning
edge computing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,526
8,572
0.311
* Total Citation Counts Rankings
Ranking Based On Selection :23
marketing
consumer behavior
tourism
health sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,324
13,928
0.510
* Total Citation Counts Rankings
Ranking Based On Selection :24
Consumer Culture Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,224
9,317
0.342
* Total Citation Counts Rankings
Ranking Based On Selection :25
Technology Management
Information Systems
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,702
16,282
0.610
* Total Citation Counts Rankings
Rankings
394
14
1
Ranking Based On Selection: 1
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257,931
220,773
0.856
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total Citation Counts Rankings
Rankings
2,077
12
1
Ranking Based On Selection: 2
Christian Grönroos
Hanken School of Economics
Helsinki, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
122,638
34,281
0.280
* Total Citation Counts Rankings
Rankings
3,072
71
1
Ranking Based On Selection: 3
Jörg Henseler
University of Twente
Enschede, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,611
79,074
0.786
Design
Design Science
Brand Management
Research Methods
Information Systems
* Total Citation Counts Rankings
Rankings
6,120
520
1
Ranking Based On Selection: 4
Martin Christopher
Cranfield University
Cranfield, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,821
21,847
0.322
* Total Citation Counts Rankings
Rankings
7,665
29
5
Ranking Based On Selection: 5
Adamantios Diamantopoulos
Universität Wien
Vienna, Austria
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,011
25,597
0.434
International Marketing
Measurement Theory
Quantitative Methods
* Total Citation Counts Rankings
Rankings
7,666
174
21
Ranking Based On Selection: 6
Pc Verhoef
University of Groningen
Groningen, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
59,005
36,290
0.615
digital business
omni-channel
customer experience
big data
sustainability
* Total Citation Counts Rankings
Rankings
9,297
816
44
Ranking Based On Selection: 7
Ko De Ruyter
King's College London
London, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52,339
22,118
0.423
* Total Citation Counts Rankings
Rankings
13,430
106
17
Ranking Based On Selection: 8
Klaus G Grunert
Aarhus University
Aarhus, Denmark
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,540
18,057
0.435
consumer behaviour
marketing
food science
* Total Citation Counts Rankings
Rankings
13,539
56
9
Ranking Based On Selection: 9
Eric Arnould
Aalto University
Espoo, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,322
14,083
0.341
consumer culture
cultural marketing strategy
services
economic development
* Total Citation Counts Rankings
Rankings
14,129
607
6
Ranking Based On Selection: 10
Thorsten Hennig Thurau
Universität Münster
Münster, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,284
17,377
0.431
Marketing
social media
digitalization
entertainment industries
metaverse
* Total Citation Counts Rankings
Rankings
15,797
394
32
Ranking Based On Selection: 11
Martin Wetzels
Maastricht University
Maastricht, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,547
18,040
0.480
Services Marketing and Management
Digital Marketing and Social Media
Supply Chain Management
Innovation and New Technologies
* Total Citation Counts Rankings
Rankings
16,341
297
2
Ranking Based On Selection: 12
Erin Anderson
INSEAD Business School
Fontainebleau, France
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
36,765
6,078
0.165
* Total Citation Counts Rankings
Rankings
17,371
1,530
6
Ranking Based On Selection: 13
Alan Wilson
University of Strathclyde
Glasgow, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,327
13,317
0.377
Marketing
Service Management
Service Delivery
Marketing Research
* Total Citation Counts Rankings
Rankings
18,104
3
1
Ranking Based On Selection: 14
Linda D. Hollebeek
Vilnius University
Vilnius, Lithuania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,391
27,121
0.789
* Total Citation Counts Rankings
Rankings
18,506
306
5
Ranking Based On Selection: 15
Carlos Flavián
Universidad de Zaragoza
Zaragoza, Spain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,878
22,151
0.654
AI & Robot
AR VR XR
eWOM
Social Media
Tourism Marketing
* Total Citation Counts Rankings
Rankings
19,030
75
3
Ranking Based On Selection: 16
Anders Gustafsson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,266
18,572
0.558
Marketing
Service
CX
Customer Experience
Service Innovation
* Total Citation Counts Rankings
Rankings
20,125
897
1
Ranking Based On Selection: 17
Marc Oliver Opresnik
Technische Hochschule Lübeck
Lübeck, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,135
17,700
0.551
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
* Total Citation Counts Rankings
Rankings
24,054
1,069
18
Ranking Based On Selection: 18
Werner J Reinartz
Universität zu Köln
Köln, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,665
12,539
0.437
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
* Total Citation Counts Rankings
Rankings
24,193
2,123
51
Ranking Based On Selection: 19
Lloyd C. Harris
University of Birmingham
Birmingham, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,570
12,258
0.429
* Total Citation Counts Rankings
Rankings
24,419
2,141
8
Ranking Based On Selection: 20
John Mt Balmer
Brunel University
Uxbridge, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,385
10,058
0.354
corporate brands
corporate identity
corporate marketing
corporate heritage brands. corporate heritage identity. corporate her
* Total Citation Counts Rankings
Rankings
25,140
319
2
Ranking Based On Selection: 21
Karin M Ekström
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,815
18,120
0.651
* Total Citation Counts Rankings
Rankings
25,537
94
14
Ranking Based On Selection: 22
Peter Corcoran
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,526
8,572
0.311
consumer electronics
computer vision
biometrics
deep learning
edge computing
* Total Citation Counts Rankings
Rankings
25,797
81
1
Ranking Based On Selection: 23
Metin Kozak
Kadir Has University
İstanbul, Türkiye
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,324
13,928
0.510
marketing
consumer behavior
tourism
health sciences
* Total Citation Counts Rankings
Rankings
25,942
516
1
Ranking Based On Selection: 24
bernard cova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,224
9,317
0.342
* Total Citation Counts Rankings
Rankings
26,735
122
8
Ranking Based On Selection: 25
Heikki Karjaluoto
Jyväskylä University
Jyväskylä, Finland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,702
16,282
0.610
Technology Management
Information Systems
Marketing