Citation Rankings
Highly Cited Researchers
North AmericaBusiness & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
504,607
318,406
0.631
* Total Citation Counts Rankings
Ranking Based On Selection :2
marketing
services marketing
service management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312,576
97,580
0.312
* Total Citation Counts Rankings
Ranking Based On Selection :3
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
276,221
129,031
0.467
* Total Citation Counts Rankings
Ranking Based On Selection :4
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
* Total Citation Counts Rankings
Ranking Based On Selection :5
Services Marketing
Service Quality
Technology & Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
260,233
86,568
0.333
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Management
social psychology
statistics
neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
238,053
91,297
0.384
* Total Citation Counts Rankings
Ranking Based On Selection :7
Customer Satisfaction
Marketing
Customer Experience Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
219,515
103,922
0.473
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
consumer behavior
research methods
advertising
leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
189,747
91,010
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :9
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
141,894
86,550
0.610
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing
consumer behavior
statistics
psychology
research methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,497
40,493
0.388
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,182
44,957
0.449
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,799
44,526
0.470
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
innovation
supply chains
services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,230
39,146
0.420
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Competition
Strategy
Macromarketing
Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,508
24,068
0.263
* Total Citation Counts Rankings
Ranking Based On Selection :16
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,383
28,198
0.312
* Total Citation Counts Rankings
Ranking Based On Selection :17
Branding
Global Marketing
Marketing Strategy
Leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,845
22,452
0.317
* Total Citation Counts Rankings
Ranking Based On Selection :18
marketing
forecasting
economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69,764
23,111
0.331
* Total Citation Counts Rankings
Ranking Based On Selection :19
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,746
30,037
0.443
* Total Citation Counts Rankings
Ranking Based On Selection :20
service marketing
marketing
sports marketing
marketing strategy
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,705
20,538
0.317
* Total Citation Counts Rankings
Ranking Based On Selection :21
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,557
23,613
0.366
* Total Citation Counts Rankings
Ranking Based On Selection :22
Services Marketing
Service Research
Marketing
Service Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,910
23,058
0.367
* Total Citation Counts Rankings
Ranking Based On Selection :23
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,601
20,025
0.320
* Total Citation Counts Rankings
Ranking Based On Selection :24
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56,923
14,066
0.247
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing
Survey Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,834
20,073
0.373
* Total Citation Counts Rankings
Rankings
27
16
1
Ranking Based On Selection: 1
Joseph F Hair Jr
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
504,607
318,406
0.631
multivariate analysis
business analytics
marketing
structural equation modeling
PLS
* Total Citation Counts Rankings
Rankings
183
85
1
Ranking Based On Selection: 2
Valarie Zeithaml
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
312,576
97,580
0.312
marketing
services marketing
service management
* Total Citation Counts Rankings
Rankings
298
129
2
Ranking Based On Selection: 3
Rolph Anderson
Drexel University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
276,221
129,031
0.467
Customer Satisfaction and Loyalty
Selling and Sales Management
Multivariate Data Analysis
* Total Citation Counts Rankings
Rankings
378
162
1
Ranking Based On Selection: 4
Leonard Berry
Texas A&M University
College Station, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
261,439
76,069
0.291
Services Marketing
Service Quality
Health Services Research
Improving Cancer Care Research
* Total Citation Counts Rankings
Rankings
384
164
1
Ranking Based On Selection: 5
A Parasuraman
University of Miami
Coral Gables, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
260,233
86,568
0.333
Services Marketing
Service Quality
Technology & Service
* Total Citation Counts Rankings
Rankings
535
213
3
Ranking Based On Selection: 6
R Bagozzi
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
238,053
91,297
0.384
Marketing
Management
social psychology
statistics
neuroscience
* Total Citation Counts Rankings
Rankings
653
259
4
Ranking Based On Selection: 7
Claes Fornell
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
219,515
103,922
0.473
Customer Satisfaction
Marketing
Customer Experience Management
* Total Citation Counts Rankings
Rankings
908
373
1
Ranking Based On Selection: 8
Scott B Mackenzie
Indiana University Bloomington
Bloomington, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
189,747
91,010
0.480
Marketing
consumer behavior
research methods
advertising
leadership
* Total Citation Counts Rankings
Rankings
1,586
706
10
Ranking Based On Selection: 9
G Tomas M Hult
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
141,894
86,550
0.610
international marketing
marketing strategy
customer satisfaction
supply chain management
international business
* Total Citation Counts Rankings
Rankings
2,581
1,221
10
Ranking Based On Selection: 10
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
marketing
service marketing
service encounters
technology and service
* Total Citation Counts Rankings
Rankings
2,871
1,372
7
Ranking Based On Selection: 11
Naresh Malhotra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,497
40,493
0.388
marketing
consumer behavior
statistics
psychology
research methodology
* Total Citation Counts Rankings
Rankings
3,097
1,487
2
Ranking Based On Selection: 12
Dhruv Grewal
Babson College
Babson Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,182
44,957
0.449
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
* Total Citation Counts Rankings
Rankings
3,472
1,656
3
Ranking Based On Selection: 13
Stephen Vargo
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,799
44,526
0.470
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
* Total Citation Counts Rankings
Rankings
3,579
1,700
7
Ranking Based On Selection: 14
Robert F Lusch
University of Arizona
Tucson, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,230
39,146
0.420
Marketing
innovation
supply chains
services
* Total Citation Counts Rankings
Rankings
3,687
1,746
4
Ranking Based On Selection: 15
Shelby D Hunt
Texas Tech University
Lubbock, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91,508
24,068
0.263
Marketing
Competition
Strategy
Macromarketing
Ethics
* Total Citation Counts Rankings
Rankings
3,776
1,797
38
Ranking Based On Selection: 16
Morris B Holbrook
Columbia University New York
New York, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,383
28,198
0.312
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Total Citation Counts Rankings
Rankings
5,676
2,692
34
Ranking Based On Selection: 17
Jan Benedict EM Steenkamp
University of North Carolina Chapel Hill
Chapel Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70,845
22,452
0.317
Branding
Global Marketing
Marketing Strategy
Leadership
* Total Citation Counts Rankings
Rankings
5,851
2,772
2
Ranking Based On Selection: 18
J Holton Wilson
Central Michigan University
Mount Pleasant, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69,764
23,111
0.331
* Total Citation Counts Rankings
Rankings
6,136
2,912
1
Ranking Based On Selection: 19
Tung Lung Steven Chang
Long Island University
Brooklyn, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,746
30,037
0.443
competitive strategy
marketing capability
e-business
technological capability
technology diffusion
* Total Citation Counts Rankings
Rankings
6,602
3,120
8
Ranking Based On Selection: 20
J Joseph Cronin Jr
Florida State University
Tallahassee, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,705
20,538
0.317
service marketing
marketing
sports marketing
marketing strategy
customer satisfaction
* Total Citation Counts Rankings
Rankings
6,628
3,134
20
Ranking Based On Selection: 21
Roger J Calantone
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64,557
23,613
0.366
New Product Development
International Marketing
Marketing Strategy
Supply Chain Management
Marketing
* Total Citation Counts Rankings
Rankings
6,913
3,283
2
Ranking Based On Selection: 22
Dwayne D Gremler
Bowling Green State University
Bowling Green, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,910
23,058
0.367
Services Marketing
Service Research
Marketing
Service Marketing
* Total Citation Counts Rankings
Rankings
6,977
3,314
4
Ranking Based On Selection: 23
S Tamer Cavusgil
Georgia State University
Atlanta, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
62,601
20,025
0.320
İnternational business
International marketing
Export marketing
Emerging markets
Born Globals
* Total Citation Counts Rankings
Rankings
8,113
3,873
3
Ranking Based On Selection: 24
Bernard Jaworski
Claremont Graduate University
Claremont, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56,923
14,066
0.247
* Total Citation Counts Rankings
Rankings
8,909
4,258
26
Ranking Based On Selection: 25
Rick Netemeyer
University of Virginia
Charlottesville, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53,834
20,073
0.373