Citation Rankings
Highly Cited Researchers
asiaBusiness & Management / Marketing Highly Cited Researchers 5.842 Scientists Citation Rankings - 2025
Discover the world’s highly cited researchers through the AD Scientific Index 2025 Citation Rankings.
These rankings evaluate scientists based on their total and recent citation counts, capturing the breadth and real-time currency of academic recognition. Citation data reveals how widely a scholar’s work is referenced, applied, and extended across diverse disciplines. The rankings are routinely updated to reflect ongoing citation growth, while eliminating distortions from excessive co-authorship and institutional inflation. Premium tools provide access to detailed citation dynamics, unethical citation behavior detection, and field-normalized benchmarking.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
marketing
customer satisfaction
servic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
86,296
31,992
0.371
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* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing
Marketing Research
Customer Relationship Managemen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69,563
27,263
0.392
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavio
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56,651
26,975
0.476
* Total Citation Counts Rankings
Ranking Based On Selection: 4
marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,927
7,861
0.254
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Marketing
Strategy
Operation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29,299
5,476
0.187
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,667
9,374
0.339
* Total Citation Counts Rankings
Ranking Based On Selection: 7
China marketing
international marketing
consumer satisfaction
marketing in emerging economie
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,919
5,790
0.242
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,473
8,639
0.402
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing
Consumer behavior
Self-regulation
Counterfeit
Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,187
10,019
0.473
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* Total Citation Counts Rankings
Ranking Based On Selection: 10
Consumer Behaviour
Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,985
9,150
0.482
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Paymen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,414
15,896
0.863
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,292
17,238
0.942
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Fashion Marketing
Luxury Brand Management
Social Media Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,144
12,212
0.673
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,004
6,333
0.352
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Techniqu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,754
4,197
0.251
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strateg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,431
4,398
0.268
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Marketing & Business Management
Research Method
MIS
Good Corporate Governanc
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,892
14,888
0.937
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,887
14,395
0.906
* Total Citation Counts Rankings
Ranking Based On Selection: 19
marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,318
5,006
0.327
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscienc
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,334
6,581
0.459
* Total Citation Counts Rankings
Ranking Based On Selection: 21
neuromarketing consumer neuroscience multisensor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,870
2,809
0.203
* Total Citation Counts Rankings
Ranking Based On Selection: 22
New technology-based service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,856
11,745
0.848
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,494
8,545
0.633
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Social Networks
Marketing
Social Media
Innovation adoption
Creativit
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,340
4,012
0.301
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviou
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,205
8,699
0.659
* Total Citation Counts Rankings
Rankings
4,421
48
11
Ranking Based On Selection: 1
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
86,296
31,992
0.371
marketing
customer satisfaction
servic
* Total Citation Counts Rankings
Rankings
6,390
71
1
Ranking Based On Selection: 2
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
69,563
27,263
0.392
Marketing
Marketing Research
Customer Relationship Managemen
* Total Citation Counts Rankings
Rankings
8,899
50
21
Ranking Based On Selection: 3
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56,651
26,975
0.476
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavio
* Total Citation Counts Rankings
Rankings
23,117
176
2
Ranking Based On Selection: 4
Rajendra Srivastava
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,927
7,861
0.254
* Total Citation Counts Rankings
Rankings
25,061
159
7
Ranking Based On Selection: 5
Nirmalya Kumar
Singapore Management University
Singapore, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29,299
5,476
0.187
* Total Citation Counts Rankings
Rankings
27,351
211
1
Ranking Based On Selection: 6
Isaac Jacob
Somaiya Vidyavihar University
Vidyavihar, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,667
9,374
0.339
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketin
* Total Citation Counts Rankings
Rankings
33,923
298
80
Ranking Based On Selection: 7
David Tse
University of Hong Kong
Pokfulam, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,919
5,790
0.242
China marketing
international marketing
consumer satisfaction
marketing in emerging economie
* Total Citation Counts Rankings
Rankings
39,439
344
57
Ranking Based On Selection: 8
Zhilin Yang 楊志林|Forrest Yang
City University of Hong Kong
Kowloon, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,473
8,639
0.402
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketin
* Total Citation Counts Rankings
Rankings
40,220
351
44
Ranking Based On Selection: 9
Piyush Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,187
10,019
0.473
Marketing
Consumer behavior
Self-regulation
Counterfeit
Service
* Total Citation Counts Rankings
Rankings
46,747
71
6
Ranking Based On Selection: 10
Basu Swastha Dharmmesta
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,985
9,150
0.482
Smart Institutional Plan
Powerful Insights + Smart Membership = Institutional Success
Unlock 360° Real-Time Institutional Analysis to identify your institution’s strengths and areas for improvement.
* Total Citation Counts Rankings
Rankings
48,748
102
2
Ranking Based On Selection: 11
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,414
15,896
0.863
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Paymen
* Total Citation Counts Rankings
Rankings
49,208
106
3
Ranking Based On Selection: 12
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,292
17,238
0.942
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asi
* Total Citation Counts Rankings
Rankings
49,742
535
43
Ranking Based On Selection: 13
Eunju Ko
Yonsei University
Seoul, South Korea
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,144
12,212
0.673
Fashion Marketing
Luxury Brand Management
Social Media Marketin
* Total Citation Counts Rankings
Rankings
50,256
338
181
Ranking Based On Selection: 14
Swee Hoon Ang
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,004
6,333
0.352
* Total Citation Counts Rankings
Rankings
55,397
237
6
Ranking Based On Selection: 15
Rong Jong Wai
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,754
4,197
0.251
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Techniqu
* Total Citation Counts Rankings
Rankings
56,819
374
197
Ranking Based On Selection: 16
Prem Shamdasani
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,431
4,398
0.268
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strateg
* Total Citation Counts Rankings
Rankings
59,382
97
1
Ranking Based On Selection: 17
Hapzi Ali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,892
14,888
0.937
Marketing & Business Management
Research Method
MIS
Good Corporate Governanc
* Total Citation Counts Rankings
Rankings
59,395
22
1
Ranking Based On Selection: 18
Ali Abdallah Alalwan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,887
14,395
0.906
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketin
* Total Citation Counts Rankings
Rankings
62,368
437
16
Ranking Based On Selection: 19
Aviv Shoham
University of Haifa
Haifa, Israel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,318
5,006
0.327
* Total Citation Counts Rankings
Rankings
68,053
1,107
3
Ranking Based On Selection: 20
Ippeita Dan
Chuo University
Hachioji, Japan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,334
6,581
0.459
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscienc
* Total Citation Counts Rankings
Rankings
70,968
481
154
Ranking Based On Selection: 21
Gemma Calvert
Nanyang Technological University
Jurong West, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,870
2,809
0.203
neuromarketing consumer neuroscience multisensor
* Total Citation Counts Rankings
Rankings
71,057
869
10
Ranking Based On Selection: 22
Jinsoo Hwang
Sejong University
Seoul, South Korea
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,856
11,745
0.848
* Total Citation Counts Rankings
Rankings
73,440
122
1
Ranking Based On Selection: 23
Ujang Sumarwan
IPB University
Bogor, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,494
8,545
0.633
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketin
* Total Citation Counts Rankings
Rankings
74,514
533
6
Ranking Based On Selection: 24
Jacob Goldenberg
Interdisciplinary Center Herzliya
Herzliya, Israel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,340
4,012
0.301
Social Networks
Marketing
Social Media
Innovation adoption
Creativit
* Total Citation Counts Rankings
Rankings
75,463
193
1
Ranking Based On Selection: 25
Norazah Mohd Suki
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,205
8,699
0.659
Marketing Research
Consumer Behavior
Green Marketing
Islamic Marketing
Environment and Behaviou