Citation Rankings
Highly Cited Researchers
asia Social Sciences and HumanitiesBusiness & Management / Marketing Highly Cited Researchers Citation Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
marketing
customer satisfaction
service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82,972
33,944
0.409
* Total Citation Counts Rankings
Ranking Based On Selection: 2
consumer behavior
service marketing
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78,593
33,274
0.423
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing
Marketing Research
Customer Relationship Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,067
29,438
0.439
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,943
25,195
0.504
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Nucleon decay
Neutrino physics
Detectors
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
* Total Citation Counts Rankings
Ranking Based On Selection: 6
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,114
8,591
0.285
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Marketing
Strategy
Operations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,785
6,365
0.221
* Total Citation Counts Rankings
Ranking Based On Selection: 8
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,490
10,021
0.378
* Total Citation Counts Rankings
Ranking Based On Selection: 9
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,373
6,478
0.277
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,645
9,493
0.460
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,280
10,803
0.533
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,912
17,364
0.969
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,442
6,842
0.392
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Fashion Marketing
Luxury Brand Management
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,592
12,031
0.725
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,216
4,546
0.280
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,921
4,771
0.300
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,476
14,961
0.967
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,466
13,673
0.884
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Consumer Behaviour
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,066
8,566
0.569
* Total Citation Counts Rankings
Ranking Based On Selection: 20
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,721
5,489
0.373
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,995
13,321
0.952
* Total Citation Counts Rankings
Ranking Based On Selection: 22
neuromarketing consumer neuroscience multisensory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,478
3,028
0.225
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,453
6,722
0.500
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,938
9,112
0.704
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Social Networks
Marketing
Social Media
Innovation adoption
Creativity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,931
4,494
0.348
* Total Citation Counts Rankings
Rankings
4,340
44
11
Ranking Based On Selection: 1
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
82,972
33,944
0.409
marketing
customer satisfaction
service
* Total Citation Counts Rankings
Rankings
4,801
50
12
Ranking Based On Selection: 2
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78,593
33,274
0.423
consumer behavior
service marketing
customer satisfaction
* Total Citation Counts Rankings
Rankings
6,243
69
1
Ranking Based On Selection: 3
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
67,067
29,438
0.439
Marketing
Marketing Research
Customer Relationship Management
* Total Citation Counts Rankings
Rankings
10,041
54
22
Ranking Based On Selection: 4
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49,943
25,195
0.504
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
* Total Citation Counts Rankings
Rankings
14,247
118
1
Ranking Based On Selection: 5
Praveen Kumar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
Nucleon decay
Neutrino physics
Detectors
* Total Citation Counts Rankings
Rankings
22,246
167
2
Ranking Based On Selection: 6
Rajendra Srivastava
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,114
8,591
0.285
* Total Citation Counts Rankings
Rankings
23,912
149
8
Ranking Based On Selection: 7
Nirmalya Kumar
Singapore Management University
Singapore, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,785
6,365
0.221
* Total Citation Counts Rankings
Rankings
27,052
202
1
Ranking Based On Selection: 8
Isaac Jacob
Somaiya Vidyavihar University
Vidyavihar, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,490
10,021
0.378
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
* Total Citation Counts Rankings
Rankings
32,611
286
79
Ranking Based On Selection: 9
David Tse
University of Hong Kong
Pok Fu Lam, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,373
6,478
0.277
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
* Total Citation Counts Rankings
Rankings
38,808
333
53
Ranking Based On Selection: 10
Zhilin Yang 楊志林|Forrest Yang
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,645
9,493
0.460
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
* Total Citation Counts Rankings
Rankings
39,797
339
42
Ranking Based On Selection: 11
Piyush Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,280
10,803
0.533
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
* Total Citation Counts Rankings
Rankings
47,149
68
1
Ranking Based On Selection: 12
Hapzi Ali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,912
17,364
0.969
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
* Total Citation Counts Rankings
Rankings
48,893
327
174
Ranking Based On Selection: 13
Swee Hoon Ang
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,442
6,842
0.392
* Total Citation Counts Rankings
Rankings
52,210
571
43
Ranking Based On Selection: 14
Eunju Ko
Yonsei University
Seoul, South Korea
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,592
12,031
0.725
Fashion Marketing
Luxury Brand Management
Social Media Marketing
* Total Citation Counts Rankings
Rankings
53,898
231
7
Ranking Based On Selection: 15
Rong Jong Wai
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,216
4,546
0.280
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
* Total Citation Counts Rankings
Rankings
55,293
359
194
Ranking Based On Selection: 16
Prem Shamdasani
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,921
4,771
0.300
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
* Total Citation Counts Rankings
Rankings
57,346
122
2
Ranking Based On Selection: 17
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,476
14,961
0.967
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
* Total Citation Counts Rankings
Rankings
57,396
123
3
Ranking Based On Selection: 18
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,466
13,673
0.884
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
* Total Citation Counts Rankings
Rankings
59,439
93
9
Ranking Based On Selection: 19
Basu Swastha Dharmmesta
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,066
8,566
0.569
* Total Citation Counts Rankings
Rankings
61,229
429
16
Ranking Based On Selection: 20
Aviv Shoham
University of Haifa
Haifa, Israel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,721
5,489
0.373
* Total Citation Counts Rankings
Rankings
65,458
24
1
Ranking Based On Selection: 21
Ali Abdallah Alalwan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,995
13,321
0.952
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
* Total Citation Counts Rankings
Rankings
68,712
451
141
Ranking Based On Selection: 22
Gemma Calvert
Nanyang Technological University
Jurong West, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,478
3,028
0.225
neuromarketing consumer neuroscience multisensory
* Total Citation Counts Rankings
Rankings
68,862
1,128
3
Ranking Based On Selection: 23
Ippeita Dan
Chuo University
Hachioji, Japan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,453
6,722
0.500
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
* Total Citation Counts Rankings
Rankings
72,367
115
1
Ranking Based On Selection: 24
Ujang Sumarwan
IPB University
Bogor, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,938
9,112
0.704
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
* Total Citation Counts Rankings
Rankings
72,422
528
6
Ranking Based On Selection: 25
Jacob Goldenberg
Interdisciplinary Center Herzliya
Herzliya, Israel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,931
4,494
0.348
Social Networks
Marketing
Social Media
Innovation adoption
Creativity