Citation Rankings
Highly Cited Researchers
asia Business & Management / Marketing Highly Cited Researchers 5.899 Scientists Citation Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
marketing
customer satisfaction
service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84,425
29,941
0.355
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing
Marketing Research
Customer Relationship Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68,261
25,611
0.375
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51,726
23,935
0.463
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Nucleon decay
Neutrino physics
Detectors
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
* Total Citation Counts Rankings
Ranking Based On Selection: 5
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,481
7,429
0.244
* Total Citation Counts Rankings
Ranking Based On Selection: 6
Marketing
Strategy
Operations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29,017
5,184
0.179
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,953
8,568
0.318
* Total Citation Counts Rankings
Ranking Based On Selection: 8
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,534
5,476
0.233
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,991
8,178
0.390
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,696
9,540
0.461
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,657
17,748
0.951
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,776
5,961
0.335
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Fashion Marketing
Luxury Brand Management
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,310
11,429
0.660
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,584
14,046
0.847
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,529
15,503
0.938
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,417
3,875
0.236
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,171
4,076
0.252
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Consumer Behaviour
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,239
7,384
0.485
* Total Citation Counts Rankings
Ranking Based On Selection: 19
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,964
4,696
0.314
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,790
13,318
0.900
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,729
6,029
0.439
* Total Citation Counts Rankings
Ranking Based On Selection: 22
neuromarketing consumer neuroscience multisensory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,589
2,606
0.192
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,232
8,190
0.619
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Social Networks
Marketing
Social Media
Innovation adoption
Creativity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,062
3,766
0.288
* Total Citation Counts Rankings
Rankings
4,352
44
11
Ranking Based On Selection: 1
Youjae Yi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84,425
29,941
0.355
marketing
customer satisfaction
service
* Total Citation Counts Rankings
Rankings
6,253
69
1
Ranking Based On Selection: 2
V Kumar
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
68,261
25,611
0.375
Marketing
Marketing Research
Customer Relationship Management
* Total Citation Counts Rankings
Rankings
9,778
54
22
Ranking Based On Selection: 3
Jochen Wirtz
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51,726
23,935
0.463
Services Marketing
Service Management
Hospitality
Marketing
Consumer Behavior
* Total Citation Counts Rankings
Rankings
14,690
122
1
Ranking Based On Selection: 4
Praveen Kumar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,068
26,034
0.650
Nucleon decay
Neutrino physics
Detectors
* Total Citation Counts Rankings
Rankings
22,496
177
2
Ranking Based On Selection: 5
Rajendra Srivastava
Indian School of Business Hyderabad
Haydarabad, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,481
7,429
0.244
* Total Citation Counts Rankings
Rankings
24,311
154
8
Ranking Based On Selection: 6
Nirmalya Kumar
Singapore Management University
Singapore, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29,017
5,184
0.179
* Total Citation Counts Rankings
Rankings
27,123
208
1
Ranking Based On Selection: 7
Isaac Jacob
Somaiya Vidyavihar University
Vidyavihar, India
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,953
8,568
0.318
Brand Management
Integrated Marketing Communications
Celebrity and Sports Marketing
Global Marketing
* Total Citation Counts Rankings
Rankings
33,130
289
79
Ranking Based On Selection: 8
David Tse
University of Hong Kong
Pok Fu Lam, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,534
5,476
0.233
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
* Total Citation Counts Rankings
Rankings
38,936
333
54
Ranking Based On Selection: 9
Zhilin Yang 楊志林|Forrest Yang
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,991
8,178
0.390
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
* Total Citation Counts Rankings
Rankings
39,727
340
42
Ranking Based On Selection: 10
Piyush Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,696
9,540
0.461
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
* Total Citation Counts Rankings
Rankings
45,770
69
1
Ranking Based On Selection: 11
Hapzi Ali
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,657
17,748
0.951
Marketing & Business Management
Research Method
MIS
Good Corporate Governance
* Total Citation Counts Rankings
Rankings
48,889
325
172
Ranking Based On Selection: 12
Swee Hoon Ang
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,776
5,961
0.335
* Total Citation Counts Rankings
Rankings
50,695
545
43
Ranking Based On Selection: 13
Eunju Ko
Yonsei University
Seoul, South Korea
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,310
11,429
0.660
Fashion Marketing
Luxury Brand Management
Social Media Marketing
* Total Citation Counts Rankings
Rankings
53,659
112
2
Ranking Based On Selection: 14
Garry Tan Wei Han
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,584
14,046
0.847
Mobile Marketing
Mobile Tourism
Mobile Shopping
Mobile Learning
Mobile Payment
* Total Citation Counts Rankings
Rankings
53,923
113
3
Ranking Based On Selection: 15
Hiram Ting
UCSI University
Kuala Lumpur, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,529
15,503
0.938
Marketing
Consumer Behaviour
Responsible Tourism
Youth
Southeast Asia
* Total Citation Counts Rankings
Rankings
54,430
232
7
Ranking Based On Selection: 16
Rong Jong Wai
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,417
3,875
0.236
Servo motor drives
Control theory applications
Power electronics
Mechatronics
Energy Technique
* Total Citation Counts Rankings
Rankings
55,573
362
196
Ranking Based On Selection: 17
Prem Shamdasani
National University of Singapore
Queenstown, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,171
4,076
0.252
Asian Marketing Practices & Perspectives
Brand Management
Cross-cultural Buying Behaviour
Retail Strategy
* Total Citation Counts Rankings
Rankings
60,119
96
9
Ranking Based On Selection: 18
Basu Swastha Dharmmesta
Universitas Gadjah Mada
Sleman, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,239
7,384
0.485
* Total Citation Counts Rankings
Rankings
61,535
430
16
Ranking Based On Selection: 19
Aviv Shoham
University of Haifa
Haifa, Israel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,964
4,696
0.314
* Total Citation Counts Rankings
Rankings
62,467
24
1
Ranking Based On Selection: 20
Ali Abdallah Alalwan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,790
13,318
0.900
Digital Marketing
Innovation Diffusion
Mobile Marketing
Social Media Marketing
SMEs Marketing
* Total Citation Counts Rankings
Rankings
68,819
1,128
3
Ranking Based On Selection: 21
Ippeita Dan
Chuo University
Hachioji, Japan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,729
6,029
0.439
Psychophysiology
Neuromarketing
fNIRS
Cognitive neuroscience
Consumer neuroscience
* Total Citation Counts Rankings
Rankings
69,764
467
151
Ranking Based On Selection: 22
Gemma Calvert
Nanyang Technological University
Jurong West, Singapore
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,589
2,606
0.192
neuromarketing consumer neuroscience multisensory
* Total Citation Counts Rankings
Rankings
72,161
116
1
Ranking Based On Selection: 23
Ujang Sumarwan
IPB University
Bogor, Indonesia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,232
8,190
0.619
Consumer Behavior
Strategic Marketing
Digital Marketing
Marketing
Social Marketing
* Total Citation Counts Rankings
Rankings
73,346
531
6
Ranking Based On Selection: 24
Jacob Goldenberg
Interdisciplinary Center Herzliya
Herzliya, Israel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,062
3,766
0.288
Social Networks
Marketing
Social Media
Innovation adoption
Creativity