Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 79 Scientists Citation in United Arab Emirates Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,960
5,920
0.495
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,006
7,731
0.858
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing
Advertising
Marketing Communications
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,639
3,867
0.506
* Total Citation Counts Rankings
Ranking Based On Selection: 4
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,743
4,093
0.607
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,356
4,353
0.685
* Total Citation Counts Rankings
Ranking Based On Selection: 6
customer satisfaction and loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,907
1,113
0.227
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Digital Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,981
3,765
0.946
* Total Citation Counts Rankings
Ranking Based On Selection: 8
information systems
digital marketing and digital transformation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,442
1,827
0.531
* Total Citation Counts Rankings
Ranking Based On Selection: 9
B2B
Internationalization
SMEs
NPD
Family Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,421
2,074
0.606
360° Institutional Performance & Benchmarking Click Here for Live Demo
Gain data-driven strategic insights into your institution’s academic performance, global positioning, and competitive strengths through advanced analysis and benchmarking
with 20 similarly ranked institutions at City, Country, Region, and Global levels.
* Total Citation Counts Rankings
Ranking Based On Selection: 10
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,326
2,615
0.786
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,235
1,918
0.593
* Total Citation Counts Rankings
Ranking Based On Selection: 12
search engine optimization
social media
personal values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,912
2,292
0.787
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Marketing
Digital Marketing
Entrepreneurship
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,539
2,452
0.966
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Smart Tourism
Business-to-Business
Customer Satisfaction
AI in Business
Smart Cities
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,266
1,498
0.661
* Total Citation Counts Rankings
Ranking Based On Selection: 15
project management
digital construction
engineering management
construction sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,250
1,227
0.545
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Marketing
Consumer Behavior
Market Segmentation
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,104
1,456
0.692
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Digital Advertising
Consumer Psychology
Data Analytics
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,843
1,838
0.997
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,749
1,141
0.652
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Gender Justice - Islamic Marketing - (Women's) Entrepreneurship - Halal/Sustainable
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,556
1,356
0.871
* Total Citation Counts Rankings
Ranking Based On Selection: 20
advertising
sponsorship
brand management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,522
831
0.546
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Services Marketing
Service Recovery
Artificial Intelligence
CSR
Mobile Banking
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,397
1,194
0.855
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Marketing Branding Health Services Cultural Intelligence Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,236
753
0.609
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Marketing Analytics
B2B e-Marketing
e-Business Strategies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,229
813
0.662
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,195
701
0.587
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Digital Marketing
Brand Equity
Value Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,158
687
0.593
* Total Citation Counts Rankings
Rankings
81,412
77
2
Ranking Based On Selection: 1
George Christodoulides
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,960
5,920
0.495
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
* Total Citation Counts Rankings
Rankings
113,313
125
3
Ranking Based On Selection: 2
Jalal Hanaysha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,006
7,731
0.858
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
* Total Citation Counts Rankings
Rankings
136,059
158
4
Ranking Based On Selection: 3
Lars Bergkvist
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,639
3,867
0.506
Marketing
Advertising
Marketing Communications
Research Methodology
* Total Citation Counts Rankings
Rankings
155,193
188
41
Ranking Based On Selection: 4
Riyad Eid
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,743
4,093
0.607
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
* Total Citation Counts Rankings
Rankings
164,952
205
49
Ranking Based On Selection: 5
Mohamed Battour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,356
4,353
0.685
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
* Total Citation Counts Rankings
Rankings
212,811
284
19
Ranking Based On Selection: 6
Earl Naumann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,907
1,113
0.227
* Total Citation Counts Rankings
Rankings
258,353
368
2
Ranking Based On Selection: 7
Mohammed T Nuseir
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,981
3,765
0.946
Digital Marketing
Social Media Marketing
* Total Citation Counts Rankings
Rankings
293,084
464
101
Ranking Based On Selection: 8
Kathy Ning Shen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,442
1,827
0.531
information systems
digital marketing and digital transformation
* Total Citation Counts Rankings
Rankings
294,630
466
103
Ranking Based On Selection: 9
Mumin Dayan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,421
2,074
0.606
B2B
Internationalization
SMEs
NPD
Family Innovation
* Total Citation Counts Rankings
Rankings
301,689
486
3
Ranking Based On Selection: 10
Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,326
2,615
0.786
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
360° Institutional Performance & Benchmarking Click Here for Live Demo
Gain data-driven strategic insights into your institution’s academic performance, global positioning, and competitive strengths through advanced analysis and benchmarking
with 20 similarly ranked institutions at City, Country, Region, and Global levels.
* Total Citation Counts Rankings
Rankings
308,740
499
96
Ranking Based On Selection: 11
Mohammad Ahmad Al-Hawari
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,235
1,918
0.593
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
* Total Citation Counts Rankings
Rankings
336,634
550
35
Ranking Based On Selection: 12
Timothy M Daly
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,912
2,292
0.787
search engine optimization
social media
personal values
* Total Citation Counts Rankings
Rankings
375,475
632
9
Ranking Based On Selection: 13
Ahmad Aljumah
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,539
2,452
0.966
Marketing
Digital Marketing
Entrepreneurship
Management
* Total Citation Counts Rankings
Rankings
409,061
694
66
Ranking Based On Selection: 14
M Sajid Khan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,266
1,498
0.661
Smart Tourism
Business-to-Business
Customer Satisfaction
AI in Business
Smart Cities
* Total Citation Counts Rankings
Rankings
411,299
699
19
Ranking Based On Selection: 15
Christopher Nigel Preece
Abu Dhabi University
Abu Dhabi, United Arab Emirates
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,250
1,227
0.545
project management
digital construction
engineering management
construction sustainability
* Total Citation Counts Rankings
Rankings
432,068
744
20
Ranking Based On Selection: 16
Mohammed El Adly
Abu Dhabi University
Abu Dhabi, United Arab Emirates
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,104
1,456
0.692
Marketing
Consumer Behavior
Market Segmentation
Retailing
* Total Citation Counts Rankings
Rankings
474,267
840
21
Ranking Based On Selection: 17
Anshuman Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,843
1,838
0.997
Digital Advertising
Consumer Psychology
Data Analytics
Social Media Marketing
* Total Citation Counts Rankings
Rankings
491,805
868
1
Ranking Based On Selection: 18
Elissar Toufaily
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,749
1,141
0.652
* Total Citation Counts Rankings
Rankings
531,049
956
203
Ranking Based On Selection: 19
Bronwyn P Wood Aisha Wood Boulanouar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,556
1,356
0.871
Gender Justice - Islamic Marketing - (Women's) Entrepreneurship - Halal/Sustainable
* Total Citation Counts Rankings
Rankings
538,580
976
66
Ranking Based On Selection: 20
Marc Mazodier
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,522
831
0.546
advertising
sponsorship
brand management
* Total Citation Counts Rankings
Rankings
567,926
1,037
19
Ranking Based On Selection: 21
Rania B Mostafa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,397
1,194
0.855
Services Marketing
Service Recovery
Artificial Intelligence
CSR
Mobile Banking
* Total Citation Counts Rankings
Rankings
610,919
1,133
1
Ranking Based On Selection: 22
Kareem Abdul Waheed
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,236
753
0.609
Marketing Branding Health Services Cultural Intelligence Entrepreneurship
* Total Citation Counts Rankings
Rankings
612,913
1,138
3
Ranking Based On Selection: 23
Woon Kian Chong; Tristan Chong
SP Jain School of Global Management
Maharashtra, United Arab Emirates
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,229
813
0.662
Marketing Analytics
B2B e-Marketing
e-Business Strategies
* Total Citation Counts Rankings
Rankings
623,006
1,160
10
Ranking Based On Selection: 24
Rahim Hussain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,195
701
0.587
* Total Citation Counts Rankings
Rankings
634,415
1,189
83
Ranking Based On Selection: 25
Amjad Abu Elsamen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,158
687
0.593
Digital Marketing
Brand Equity
Value Theory