Citation Rankings
Highly Cited Researchers
United Arab Emirates Highly Cited Researchers Citation Business & Management / Marketing in United Arab Emirates Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,646
6,696
0.575
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,482
7,722
0.910
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Advertising
Marketing Communications
Research Methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,442
4,306
0.579
* Total Citation Counts Rankings
Ranking Based On Selection :4
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,403
4,243
0.663
* Total Citation Counts Rankings
Ranking Based On Selection :5
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,054
4,694
0.775
* Total Citation Counts Rankings
Ranking Based On Selection :6
customer satisfaction and loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,831
1,284
0.266
* Total Citation Counts Rankings
Ranking Based On Selection :7
Digital Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,621
3,474
0.959
* Total Citation Counts Rankings
Ranking Based On Selection :8
B2B
Internationalization
SMEs
NPD
Family Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,334
2,227
0.668
* Total Citation Counts Rankings
Ranking Based On Selection :9
information systems
digital marketing and digital transformation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,288
1,885
0.573
* Total Citation Counts Rankings
Ranking Based On Selection :10
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,189
2,763
0.866
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,107
1,960
0.631
* Total Citation Counts Rankings
Ranking Based On Selection :12
search engine optimization
social media
personal values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,803
2,427
0.866
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Digital Marketing
Entrepreneurship
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,259
2,217
0.981
* Total Citation Counts Rankings
Ranking Based On Selection :14
project management
digital construction
engineering management
construction sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,174
1,344
0.618
* Total Citation Counts Rankings
Ranking Based On Selection :15
Smart Tourism
Business-to-Business
Customer Satisfaction
AI in Business
Smart Cities
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,153
1,504
0.699
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Consumer Behavior
Market Segmentation
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,014
1,550
0.770
* Total Citation Counts Rankings
Ranking Based On Selection :17
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,650
1,175
0.712
* Total Citation Counts Rankings
Ranking Based On Selection :18
advertising
sponsorship
brand management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,487
940
0.632
* Total Citation Counts Rankings
Ranking Based On Selection :19
Digital Advertising
Consumer Psychology
Data Analytics
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,458
1,455
0.998
* Total Citation Counts Rankings
Ranking Based On Selection :20
Gender Justice - Islamic Marketing - (Women's) Entrepreneurship - Halal/Sustainable
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,435
1,314
0.916
* Total Citation Counts Rankings
Ranking Based On Selection :21
Services Marketing
Service Recovery
Artificial Intelligence
CSR
Mobile Banking
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,294
1,145
0.885
* Total Citation Counts Rankings
Ranking Based On Selection :22
Marketing Branding Health Services Cultural Intelligence Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,183
794
0.671
* Total Citation Counts Rankings
Ranking Based On Selection :23
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,168
807
0.691
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing Analytics
B2B e-Marketing
e-Business Strategies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,150
820
0.713
* Total Citation Counts Rankings
Ranking Based On Selection :25
Digital Marketing
Brand Equity
Value Theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,121
777
0.693
* Total Citation Counts Rankings
Rankings
82,049
76
2
Ranking Based On Selection: 1
George Christodoulides
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,646
6,696
0.575
Brand Management
Brand Equity
Luxury
Luxury Brands
Luxury Marketing
* Total Citation Counts Rankings
Rankings
118,386
127
3
Ranking Based On Selection: 2
Jalal Hanaysha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,482
7,722
0.910
Marketing
Brand Management
Consumer Behaviour
Business Management
Organizational Studies
* Total Citation Counts Rankings
Rankings
136,713
151
3
Ranking Based On Selection: 3
Lars Bergkvist
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,442
4,306
0.579
Marketing
Advertising
Marketing Communications
Research Methodology
* Total Citation Counts Rankings
Rankings
160,036
191
42
Ranking Based On Selection: 4
Riyad Eid
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,403
4,243
0.663
E-Marketing
Halal Tourism
Tourism Marketing
Islamic Marketing
Islamic Tourism
* Total Citation Counts Rankings
Rankings
169,496
213
53
Ranking Based On Selection: 5
Mohamed Battour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,054
4,694
0.775
Destination Marketing
Islamic Marketing
Halal tourism
Islamic tourism
* Total Citation Counts Rankings
Rankings
211,426
276
17
Ranking Based On Selection: 6
Earl Naumann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,831
1,284
0.266
* Total Citation Counts Rankings
Rankings
274,796
404
4
Ranking Based On Selection: 7
Mohammed T Nuseir
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,621
3,474
0.959
Digital Marketing
Social Media Marketing
* Total Citation Counts Rankings
Rankings
294,965
459
102
Ranking Based On Selection: 8
Mumin Dayan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,334
2,227
0.668
B2B
Internationalization
SMEs
NPD
Family Innovation
* Total Citation Counts Rankings
Rankings
298,514
471
104
Ranking Based On Selection: 9
Kathy Ning Shen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,288
1,885
0.573
information systems
digital marketing and digital transformation
* Total Citation Counts Rankings
Rankings
306,245
488
3
Ranking Based On Selection: 10
Munyaradzi W Nyadzayo|Munyaradzi Nyadzayo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,189
2,763
0.866
B2B Marketing
Branding
Relationship Marketing
Innovation
Emerging Markets
* Total Citation Counts Rankings
Rankings
312,937
504
94
Ranking Based On Selection: 11
Mohammad Ahmad Al-Hawari
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,107
1,960
0.631
Marketing
Services Marketing
customers relationship management
front line employees- customers interaction
* Total Citation Counts Rankings
Rankings
340,424
556
36
Ranking Based On Selection: 12
Timothy M Daly
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,803
2,427
0.866
search engine optimization
social media
personal values
* Total Citation Counts Rankings
Rankings
402,406
670
9
Ranking Based On Selection: 13
Ahmad Aljumah
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,259
2,217
0.981
Marketing
Digital Marketing
Entrepreneurship
Management
* Total Citation Counts Rankings
Rankings
413,988
697
18
Ranking Based On Selection: 14
Christopher Nigel Preece
Abu Dhabi University
Abu Dhabi, United Arab Emirates
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,174
1,344
0.618
project management
digital construction
engineering management
construction sustainability
* Total Citation Counts Rankings
Rankings
416,876
704
67
Ranking Based On Selection: 15
M Sajid Khan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,153
1,504
0.699
Smart Tourism
Business-to-Business
Customer Satisfaction
AI in Business
Smart Cities
* Total Citation Counts Rankings
Rankings
437,861
749
19
Ranking Based On Selection: 16
Mohammed El Adly
Abu Dhabi University
Abu Dhabi, United Arab Emirates
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,014
1,550
0.770
Marketing
Consumer Behavior
Market Segmentation
Retailing
* Total Citation Counts Rankings
Rankings
502,707
881
1
Ranking Based On Selection: 17
Elissar Toufaily
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,650
1,175
0.712
* Total Citation Counts Rankings
Rankings
538,001
962
65
Ranking Based On Selection: 18
Marc Mazodier
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,487
940
0.632
advertising
sponsorship
brand management
* Total Citation Counts Rankings
Rankings
544,511
973
21
Ranking Based On Selection: 19
Anshuman Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,458
1,455
0.998
Digital Advertising
Consumer Psychology
Data Analytics
Social Media Marketing
* Total Citation Counts Rankings
Rankings
550,004
993
210
Ranking Based On Selection: 20
Bronwyn P Wood Aisha Wood Boulanouar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,435
1,314
0.916
Gender Justice - Islamic Marketing - (Women's) Entrepreneurship - Halal/Sustainable
* Total Citation Counts Rankings
Rankings
586,158
1,062
20
Ranking Based On Selection: 21
Rania B Mostafa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,294
1,145
0.885
Services Marketing
Service Recovery
Artificial Intelligence
CSR
Mobile Banking
* Total Citation Counts Rankings
Rankings
617,863
1,139
1
Ranking Based On Selection: 22
Kareem Abdul Waheed
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,183
794
0.671
Marketing Branding Health Services Cultural Intelligence Entrepreneurship
* Total Citation Counts Rankings
Rankings
622,519
1,150
10
Ranking Based On Selection: 23
Rahim Hussain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,168
807
0.691
* Total Citation Counts Rankings
Rankings
628,039
1,165
3
Ranking Based On Selection: 24
Woon Kian Chong; Tristan Chong
SP Jain School of Global Management
Maharashtra, United Arab Emirates
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,150
820
0.713
Marketing Analytics
B2B e-Marketing
e-Business Strategies
* Total Citation Counts Rankings
Rankings
637,318
1,185
83
Ranking Based On Selection: 25
Amjad Abu Elsamen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,121
777
0.693
Digital Marketing
Brand Equity
Value Theory