Citation Rankings
Highly Cited Researchers
Australia Highly Cited Researchers CitationBusiness & Management / Marketing in Australia Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175,482
56,345
0.321
* Total Citation Counts Rankings
Ranking Based On Selection :2
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172,146
74,680
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,069
42,705
0.459
* Total Citation Counts Rankings
Ranking Based On Selection :4
consumer decision-making
perceived value
personal values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,270
19,456
0.471
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
CRM
Relationship Marketing
Co-creation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,308
13,496
0.362
* Total Citation Counts Rankings
Ranking Based On Selection :6
data linkage
outcomes research
adminstrative data
health technology assessment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,419
22,915
0.647
* Total Citation Counts Rankings
Ranking Based On Selection :7
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,245
11,851
0.356
* Total Citation Counts Rankings
Ranking Based On Selection :8
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,893
9,622
0.302
* Total Citation Counts Rankings
Ranking Based On Selection :9
marketing
word of mouth
value
customer cocreation of value
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,777
14,177
0.461
* Total Citation Counts Rankings
Ranking Based On Selection :10
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29,506
17,943
0.608
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing and business modeling
branding
service science and management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,748
12,135
0.454
* Total Citation Counts Rankings
Ranking Based On Selection :12
phycology
algal biotechnology
ecology
algae culture
commercialisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,545
8,274
0.337
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer behaviour
perceived risk
confusion
ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,078
7,809
0.338
* Total Citation Counts Rankings
Ranking Based On Selection :14
Vulnerable
Social marketing
services marketing
behaviour change
service design
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,656
9,285
0.429
* Total Citation Counts Rankings
Ranking Based On Selection :15
CRM
marketing
relationship marketing
word of mouth
complaints management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,327
6,587
0.309
* Total Citation Counts Rankings
Ranking Based On Selection :16
Co-creation
health services
innovation
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,234
10,369
0.488
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,319
8,886
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :18
Tourism
marketing
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,790
10,285
0.520
* Total Citation Counts Rankings
Ranking Based On Selection :19
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,731
11,075
0.561
* Total Citation Counts Rankings
Ranking Based On Selection :20
Wine Marketing
Marketing Education
Sport Marketing
Tourism Marketing
Hospitality Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,508
8,472
0.458
* Total Citation Counts Rankings
Ranking Based On Selection :21
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,397
8,488
0.488
* Total Citation Counts Rankings
Ranking Based On Selection :22
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,685
6,156
0.392
* Total Citation Counts Rankings
Ranking Based On Selection :23
Dynamic Capabilities
Innovation
Competitive Advantage
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,612
7,550
0.484
* Total Citation Counts Rankings
Ranking Based On Selection :24
Behaviour change Social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,038
8,551
0.609
* Total Citation Counts Rankings
Ranking Based On Selection :25
Social marketing
Consumer Behaviour
Services Marketing
Qualitative inquiry
Gender dynamics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,761
5,266
0.383
* Total Citation Counts Rankings
Rankings
1,048
25
1
Ranking Based On Selection: 1
Jordan Louviere
University of South Australia
Adelaide, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
175,482
56,345
0.321
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total Citation Counts Rankings
Rankings
1,084
27
2
Ranking Based On Selection: 2
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
172,146
74,680
0.434
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
3,583
140
3
Ranking Based On Selection: 3
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,069
42,705
0.459
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
* Total Citation Counts Rankings
Rankings
13,566
536
27
Ranking Based On Selection: 4
Geoffrey Soutar
University of Western Australia
Crawley, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,270
19,456
0.471
consumer decision-making
perceived value
personal values
* Total Citation Counts Rankings
Rankings
15,966
669
44
Ranking Based On Selection: 5
Adrian Payne
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,308
13,496
0.362
Marketing
CRM
Relationship Marketing
Co-creation
* Total Citation Counts Rankings
Rankings
17,299
723
57
Ranking Based On Selection: 6
Megan Bohensky
University of Melbourne
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,419
22,915
0.647
data linkage
outcomes research
adminstrative data
health technology assessment
* Total Citation Counts Rankings
Rankings
19,056
801
55
Ranking Based On Selection: 7
Paul Patterson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,245
11,851
0.356
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
* Total Citation Counts Rankings
Rankings
20,357
867
12
Ranking Based On Selection: 8
John R Rossiter
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,893
9,622
0.302
* Total Citation Counts Rankings
Rankings
21,500
919
49
Ranking Based On Selection: 9
Jill Sweeney
University of Western Australia
Crawley, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,777
14,177
0.461
marketing
word of mouth
value
customer cocreation of value
* Total Citation Counts Rankings
Rankings
23,031
989
83
Ranking Based On Selection: 10
Sara Dolnicar
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29,506
17,943
0.608
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
* Total Citation Counts Rankings
Rankings
26,656
1,175
19
Ranking Based On Selection: 11
Les Johnson
Swinburne University of Technology
Hawthorn, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
26,748
12,135
0.454
Marketing and business modeling
branding
service science and management
* Total Citation Counts Rankings
Rankings
30,339
1,345
6
Ranking Based On Selection: 12
Michael Borowitzka
Murdoch University
Murdoch, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,545
8,274
0.337
phycology
algal biotechnology
ecology
algae culture
commercialisation
* Total Citation Counts Rankings
Rankings
33,133
1,458
130
Ranking Based On Selection: 13
Vincent Mitchell
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,078
7,809
0.338
Consumer behaviour
perceived risk
confusion
ethics
* Total Citation Counts Rankings
Rankings
36,246
1,595
42
Ranking Based On Selection: 14
Rebekah Russell-Bennett
Queensland University of Technology
Brisbane, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,656
9,285
0.429
Vulnerable
Social marketing
services marketing
behaviour change
service design
* Total Citation Counts Rankings
Rankings
37,055
1,639
41
Ranking Based On Selection: 15
Francis Buttle
Macquarie University
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,327
6,587
0.309
CRM
marketing
relationship marketing
word of mouth
complaints management
* Total Citation Counts Rankings
Rankings
37,276
1,650
143
Ranking Based On Selection: 16
Pennie Frow
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,234
10,369
0.488
Co-creation
health services
innovation
marketing strategy
* Total Citation Counts Rankings
Rankings
39,680
1,768
41
Ranking Based On Selection: 17
Michael Jay Polonsky
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,319
8,886
0.437
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
* Total Citation Counts Rankings
Rankings
41,164
1,848
29
Ranking Based On Selection: 18
Beverley Sparks
Griffith University
Brisbane, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,790
10,285
0.520
Tourism
marketing
consumer behaviour
* Total Citation Counts Rankings
Rankings
41,330
1,855
167
Ranking Based On Selection: 19
Janet R McColl Kennedy
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,731
11,075
0.561
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
* Total Citation Counts Rankings
Rankings
45,014
2,014
48
Ranking Based On Selection: 20
John Hall
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,508
8,472
0.458
Wine Marketing
Marketing Education
Sport Marketing
Tourism Marketing
Hospitality Marketing
* Total Citation Counts Rankings
Rankings
49,082
2,193
192
Ranking Based On Selection: 21
Felix T Mavondo
Monash University
Clayton, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,397
8,488
0.488
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
* Total Citation Counts Rankings
Rankings
56,310
2,548
66
Ranking Based On Selection: 22
Michael Ewing
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,685
6,156
0.392
* Total Citation Counts Rankings
Rankings
56,672
2,560
235
Ranking Based On Selection: 23
Jay Weerawardena
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,612
7,550
0.484
Dynamic Capabilities
Innovation
Competitive Advantage
* Total Citation Counts Rankings
Rankings
65,185
2,966
66
Ranking Based On Selection: 24
Sharyn Rundle Thiele
Griffith University
Brisbane, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,038
8,551
0.609
* Total Citation Counts Rankings
Rankings
66,944
3,057
283
Ranking Based On Selection: 25
Josephine Previte
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,761
5,266
0.383
Social marketing
Consumer Behaviour
Services Marketing
Qualitative inquiry
Gender dynamics