Citation Rankings
Highly Cited Researchers
Social Sciences and Humanities Highly Cited Researchers 428 Scientists Citation in Australia Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
177,998
48,468
0.272
* Total Citation Counts Rankings
Ranking Based On Selection: 2
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174,705
64,577
0.370
* Total Citation Counts Rankings
Ranking Based On Selection: 3
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,150
37,495
0.394
* Total Citation Counts Rankings
Ranking Based On Selection: 4
consumer decision-making
perceived value
personal values
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,078
17,252
0.410
* Total Citation Counts Rankings
Ranking Based On Selection: 5
Marketing
CRM
Relationship Marketing
Co-creation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,858
11,593
0.306
* Total Citation Counts Rankings
Ranking Based On Selection: 6
data linkage
outcomes research
adminstrative data
health technology assessment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,967
18,912
0.526
* Total Citation Counts Rankings
Ranking Based On Selection: 7
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,731
10,300
0.305
* Total Citation Counts Rankings
Ranking Based On Selection: 8
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,268
8,125
0.252
* Total Citation Counts Rankings
Ranking Based On Selection: 9
marketing
word of mouth
value
customer cocreation of value
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,439
12,366
0.393
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,324
16,433
0.542
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing and business modeling
branding
service science and management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,312
10,990
0.402
* Total Citation Counts Rankings
Ranking Based On Selection: 12
phycology
algal biotechnology
ecology
algae culture
commercialisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,833
6,903
0.278
* Total Citation Counts Rankings
Ranking Based On Selection: 13
Consumer behaviour
perceived risk
confusion
ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,382
6,632
0.284
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Vulnerable
Social marketing
services marketing
behaviour change
service design
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,133
8,180
0.370
* Total Citation Counts Rankings
Ranking Based On Selection: 15
CRM
marketing
relationship marketing
word of mouth
complaints management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,659
5,501
0.254
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Co-creation
health services
innovation
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,631
9,107
0.421
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,726
7,861
0.379
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,117
9,892
0.492
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Tourism
marketing
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,080
8,800
0.438
* Total Citation Counts Rankings
Ranking Based On Selection: 20
Wine Marketing
Marketing Education
Sport Marketing
Tourism Marketing
Hospitality Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,842
7,305
0.388
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,778
7,629
0.429
* Total Citation Counts Rankings
Ranking Based On Selection: 22
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,928
5,272
0.331
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Dynamic Capabilities
Innovation
Competitive Advantage
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,841
6,540
0.413
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Behaviour change Social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,455
7,878
0.545
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Social marketing
Consumer Behaviour
Services Marketing
Qualitative inquiry
Gender dynamics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,964
4,465
0.320
* Total Citation Counts Rankings
Rankings
1,053
26
1
Ranking Based On Selection: 1
Jordan Louviere
University of South Australia
Adelaide, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
177,998
48,468
0.272
Discrete Choice Experiments & Choice Models
Best-Worst and Max-Diff Scaling
External validity
* Total Citation Counts Rankings
Rankings
1,089
27
2
Ranking Based On Selection: 2
Adrian Bauman
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
174,705
64,577
0.370
public health
physical activity
program evaluation methods
mass media campaigns
implementation & scale-up
* Total Citation Counts Rankings
Rankings
3,564
142
3
Ranking Based On Selection: 3
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,150
37,495
0.394
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
* Total Citation Counts Rankings
Rankings
13,510
533
26
Ranking Based On Selection: 4
Geoffrey Soutar
University of Western Australia
Crawley, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,078
17,252
0.410
consumer decision-making
perceived value
personal values
* Total Citation Counts Rankings
Rankings
16,026
671
44
Ranking Based On Selection: 5
Adrian Payne
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,858
11,593
0.306
Marketing
CRM
Relationship Marketing
Co-creation
* Total Citation Counts Rankings
Rankings
17,346
727
56
Ranking Based On Selection: 6
Megan Bohensky
University of Melbourne
Melbourne, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35,967
18,912
0.526
data linkage
outcomes research
adminstrative data
health technology assessment
* Total Citation Counts Rankings
Rankings
19,142
808
57
Ranking Based On Selection: 7
Paul Patterson
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33,731
10,300
0.305
Customer-employee service encounters
service productivity
consumer complaining behavior & service recovery
* Total Citation Counts Rankings
Rankings
20,521
886
12
Ranking Based On Selection: 8
John R Rossiter
University of Wollongong
Wollongong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,268
8,125
0.252
* Total Citation Counts Rankings
Rankings
21,382
914
49
Ranking Based On Selection: 9
Jill Sweeney
University of Western Australia
Crawley, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31,439
12,366
0.393
marketing
word of mouth
value
customer cocreation of value
* Total Citation Counts Rankings
Rankings
22,617
972
81
Ranking Based On Selection: 10
Sara Dolnicar
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30,324
16,433
0.542
Tourism
Sustainable Tourism
Marketing
Water
Social Marketing
* Total Citation Counts Rankings
Rankings
26,472
1,175
18
Ranking Based On Selection: 11
Les Johnson
Swinburne University of Technology
Hawthorn, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,312
10,990
0.402
Marketing and business modeling
branding
service science and management
* Total Citation Counts Rankings
Rankings
30,569
1,354
6
Ranking Based On Selection: 12
Michael Borowitzka
Murdoch University
Murdoch, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24,833
6,903
0.278
phycology
algal biotechnology
ecology
algae culture
commercialisation
* Total Citation Counts Rankings
Rankings
33,305
1,472
131
Ranking Based On Selection: 13
Vincent Mitchell
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,382
6,632
0.284
Consumer behaviour
perceived risk
confusion
ethics
* Total Citation Counts Rankings
Rankings
35,975
1,591
41
Ranking Based On Selection: 14
Rebekah Russell-Bennett
Queensland University of Technology
Brisbane, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
22,133
8,180
0.370
Vulnerable
Social marketing
services marketing
behaviour change
service design
* Total Citation Counts Rankings
Rankings
37,101
1,638
41
Ranking Based On Selection: 15
Francis Buttle
Macquarie University
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,659
5,501
0.254
CRM
marketing
relationship marketing
word of mouth
complaints management
* Total Citation Counts Rankings
Rankings
37,155
1,643
144
Ranking Based On Selection: 16
Pennie Frow
University of Sydney
Sydney, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21,631
9,107
0.421
Co-creation
health services
innovation
marketing strategy
* Total Citation Counts Rankings
Rankings
39,517
1,767
42
Ranking Based On Selection: 17
Michael Jay Polonsky
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,726
7,861
0.379
Marketing
Environmental Marketing
Social Marketing
Marketing Education
International Marketing
* Total Citation Counts Rankings
Rankings
41,159
1,852
165
Ranking Based On Selection: 18
Janet R McColl Kennedy
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,117
9,892
0.492
Service Research
Service Science
Customer Experience Management
Health Service
Services Marketing
* Total Citation Counts Rankings
Rankings
41,253
1,854
29
Ranking Based On Selection: 19
Beverley Sparks
Griffith University
Brisbane, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,080
8,800
0.438
Tourism
marketing
consumer behaviour
* Total Citation Counts Rankings
Rankings
44,984
2,014
48
Ranking Based On Selection: 20
John Hall
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,842
7,305
0.388
Wine Marketing
Marketing Education
Sport Marketing
Tourism Marketing
Hospitality Marketing
* Total Citation Counts Rankings
Rankings
48,713
2,188
189
Ranking Based On Selection: 21
Felix T Mavondo
Monash University
Clayton, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,778
7,629
0.429
Strategic Marketing
Dynamic Capabilities
Tourism
Business-to- Business
* Total Citation Counts Rankings
Rankings
56,434
2,565
67
Ranking Based On Selection: 22
Michael Ewing
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,928
5,272
0.331
* Total Citation Counts Rankings
Rankings
56,852
2,585
238
Ranking Based On Selection: 23
Jay Weerawardena
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,841
6,540
0.413
Dynamic Capabilities
Innovation
Competitive Advantage
* Total Citation Counts Rankings
Rankings
64,117
2,915
63
Ranking Based On Selection: 24
Sharyn Rundle Thiele
Griffith University
Brisbane, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,455
7,878
0.545
* Total Citation Counts Rankings
Rankings
67,129
3,070
281
Ranking Based On Selection: 25
Josephine Previte
University of Queensland
St Lucia, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,964
4,465
0.320
Social marketing
Consumer Behaviour
Services Marketing
Qualitative inquiry
Gender dynamics