Citation Rankings
Highly Cited Researchers
Belgium Highly Cited Researchers CitationBusiness & Management / Marketing in Belgium Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,840
11,053
0.464
* Total Citation Counts Rankings
Ranking Based On Selection :2
consumer behavior
advertising
branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,866
6,420
0.432
* Total Citation Counts Rankings
Ranking Based On Selection :3
predictive analytics
prescriptive analytics
analytical customer relationship management
AI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,470
6,528
0.451
* Total Citation Counts Rankings
Ranking Based On Selection :4
Consumer Behavior
Marketing Communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,850
11,668
0.908
* Total Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Corporate Social Responsibility
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,408
6,324
0.554
* Total Citation Counts Rankings
Ranking Based On Selection :6
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,056
6,710
0.607
* Total Citation Counts Rankings
Ranking Based On Selection :7
marketing stratégique - économie de marché
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,445
2,301
0.220
* Total Citation Counts Rankings
Ranking Based On Selection :8
Survey methods
Structural Equation Modeling
Response Styles
Sustainable consumption
Consumers and technology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,055
4,263
0.604
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Tourism
Consumer behavior
Qualitative research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,345
2,785
0.439
* Total Citation Counts Rankings
Ranking Based On Selection :10
influencer marketing
social media marketing
podcast advertising
advertising literacy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,807
5,595
0.963
* Total Citation Counts Rankings
Ranking Based On Selection :11
service operations management
healthcare operations management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,322
2,835
0.533
* Total Citation Counts Rankings
Ranking Based On Selection :12
Consumer Behaviour
Social Perception
Intergroup Relations
Brand Perception
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,000
3,610
0.722
* Total Citation Counts Rankings
Ranking Based On Selection :13
marketing communications
advertising
brand placement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,627
3,260
0.705
* Total Citation Counts Rankings
Ranking Based On Selection :14
Service Management
Service Marketing
Modeling
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,596
2,890
0.629
* Total Citation Counts Rankings
Ranking Based On Selection :15
Customer experience management
service management
service recovery
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,361
3,642
0.835
* Total Citation Counts Rankings
Ranking Based On Selection :16
Customer Experience
Privacy
Transparency
Personalization
Sharing Economy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,123
1,671
0.405
* Total Citation Counts Rankings
Ranking Based On Selection :17
Brand Management
Consumer Engagement
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,117
3,571
0.867
* Total Citation Counts Rankings
Ranking Based On Selection :18
customer experience
sustainability
reputation management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,924
2,082
0.531
* Total Citation Counts Rankings
Ranking Based On Selection :19
advertising
persuasion
food and nutrition
food marketing
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,418
2,377
0.695
* Total Citation Counts Rankings
Ranking Based On Selection :20
service management
service innovation
(value) co-creation
customer engagement behaviors
health care services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,579
2,226
0.863
* Total Citation Counts Rankings
Ranking Based On Selection :21
marketing
sustainable consumption
implicit motives
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,259
2,025
0.896
* Total Citation Counts Rankings
Ranking Based On Selection :22
marketing
consumer behaviour
sustainability
co creation
marketresearch
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,066
1,734
0.839
* Total Citation Counts Rankings
Ranking Based On Selection :23
customer value
customer centricity
patient centricity
tech versus touch
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,989
1,745
0.877
* Total Citation Counts Rankings
Ranking Based On Selection :24
Retailing
Business Cycle
Marketing Effectiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,962
1,102
0.562
* Total Citation Counts Rankings
Ranking Based On Selection :25
Influencer marketing - Social media and minors - Persuasion
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,693
1,512
0.893
* Total Citation Counts Rankings
Rankings
31,519
284
22
Ranking Based On Selection: 1
Patrick De Pelsmacker
University of Antwerp
Antwerp, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,840
11,053
0.464
* Total Citation Counts Rankings
Rankings
60,196
568
134
Ranking Based On Selection: 2
Maggie Geuens
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,866
6,420
0.432
consumer behavior
advertising
branding
* Total Citation Counts Rankings
Rankings
62,322
585
138
Ranking Based On Selection: 3
Dirk Van Den Poel
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,470
6,528
0.451
predictive analytics
prescriptive analytics
analytical customer relationship management
AI
* Total Citation Counts Rankings
Rankings
72,668
700
165
Ranking Based On Selection: 4
Liselot Hudders
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,850
11,668
0.908
Consumer Behavior
Marketing Communications
* Total Citation Counts Rankings
Rankings
84,023
810
135
Ranking Based On Selection: 5
Valérie Swaen
Université Catholique de Louvain
Louvain-la-Neuve, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,408
6,324
0.554
Marketing
Corporate Social Responsibility
Consumer behavior
* Total Citation Counts Rankings
Rankings
87,266
834
195
Ranking Based On Selection: 6
Iris Vermeir
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,056
6,710
0.607
* Total Citation Counts Rankings
Rankings
93,380
886
147
Ranking Based On Selection: 7
Jean Jacques Lambin
Université Catholique de Louvain
Louvain-la-Neuve, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,445
2,301
0.220
marketing stratégique - économie de marché
* Total Citation Counts Rankings
Rankings
144,570
1,361
299
Ranking Based On Selection: 8
Bert Weijters
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,055
4,263
0.604
Survey methods
Structural Equation Modeling
Response Styles
Sustainable consumption
Consumers and technology
* Total Citation Counts Rankings
Rankings
161,360
1,498
16
Ranking Based On Selection: 9
Alain Decrop
Université de Namur
Namur, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,345
2,785
0.439
Marketing
Tourism
Consumer behavior
Qualitative research
* Total Citation Counts Rankings
Rankings
176,401
1,606
347
Ranking Based On Selection: 10
Marijke De Veirman
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,807
5,595
0.963
influencer marketing
social media marketing
podcast advertising
advertising literacy
* Total Citation Counts Rankings
Rankings
192,067
1,726
375
Ranking Based On Selection: 11
Paul Gemmel
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,322
2,835
0.533
service operations management
healthcare operations management
* Total Citation Counts Rankings
Rankings
204,134
1,834
297
Ranking Based On Selection: 12
Nicolas Kervyn
Université Catholique de Louvain
Louvain-la-Neuve, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,000
3,610
0.722
Consumer Behaviour
Social Perception
Intergroup Relations
Brand Perception
* Total Citation Counts Rankings
Rankings
219,885
1,962
159
Ranking Based On Selection: 13
Nathalie Dens
University of Antwerp
Antwerp, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,627
3,260
0.705
marketing communications
advertising
brand placement
* Total Citation Counts Rankings
Rankings
221,281
1,972
516
Ranking Based On Selection: 14
Bart Lariviere
Catholic University of Leuven
Leuven, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,596
2,890
0.629
Service Management
Service Marketing
Modeling
Digital Marketing
* Total Citation Counts Rankings
Rankings
232,319
2,068
543
Ranking Based On Selection: 15
Yves Van Vaerenbergh
Catholic University of Leuven
Leuven, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,361
3,642
0.835
Customer experience management
service management
service recovery
* Total Citation Counts Rankings
Rankings
244,721
2,165
347
Ranking Based On Selection: 16
Laetitia Lambillotte
Université Catholique de Louvain
Louvain-la-Neuve, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,123
1,671
0.405
Customer Experience
Privacy
Transparency
Personalization
Sharing Economy
* Total Citation Counts Rankings
Rankings
245,002
2,168
91
Ranking Based On Selection: 17
Laurence Dessart
Université de Liège
Liège, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,117
3,571
0.867
Brand Management
Consumer Engagement
Digital Marketing
* Total Citation Counts Rankings
Rankings
255,974
2,261
9
Ranking Based On Selection: 18
Fred Lemke
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,924
2,082
0.531
customer experience
sustainability
reputation management
* Total Citation Counts Rankings
Rankings
288,346
2,508
635
Ranking Based On Selection: 19
Tim Smits
Catholic University of Leuven
Leuven, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,418
2,377
0.695
advertising
persuasion
food and nutrition
food marketing
sustainability
* Total Citation Counts Rankings
Rankings
363,470
3,036
577
Ranking Based On Selection: 20
Katrien Verleye
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,579
2,226
0.863
service management
service innovation
(value) co-creation
customer engagement behaviors
health care services
* Total Citation Counts Rankings
Rankings
401,946
3,290
619
Ranking Based On Selection: 21
Hendrik Slabbinck
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,259
2,025
0.896
marketing
sustainable consumption
implicit motives
* Total Citation Counts Rankings
Rankings
429,286
3,487
267
Ranking Based On Selection: 22
İngrid Moons
University of Antwerp
Antwerp, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,066
1,734
0.839
marketing
consumer behaviour
sustainability
co creation
marketresearch
* Total Citation Counts Rankings
Rankings
441,138
3,576
93
Ranking Based On Selection: 23
Sara Leroi Werelds
Hasselt University
Hasselt, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,989
1,745
0.877
customer value
customer centricity
patient centricity
tech versus touch
* Total Citation Counts Rankings
Rankings
445,542
3,620
878
Ranking Based On Selection: 24
Lien Lamey
Catholic University of Leuven
Leuven, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,962
1,102
0.562
Retailing
Business Cycle
Marketing Effectiveness
* Total Citation Counts Rankings
Rankings
493,306
3,938
741
Ranking Based On Selection: 25
Ini Vanwesenbeeck
Ghent University
Ghent, Belgium
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,693
1,512
0.893
Influencer marketing - Social media and minors - Persuasion