Citation Rankings
Highly Cited Researchers
Switzerland Highly Cited Researchers CitationBusiness & Management / Marketing in Switzerland Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Market Orientation
Brand Strategy
Price Management
Luxury Marketing
Marketing Performance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,087
3,951
0.356
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Consumer Behavior
Innovation
Brand Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,221
2,312
0.226
* Total Citation Counts Rankings
Ranking Based On Selection :3
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,632
5,470
0.568
* Total Citation Counts Rankings
Ranking Based On Selection :4
visual impairment
deafblindness
quality of life
health psychology
social psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,832
5,542
0.627
* Total Citation Counts Rankings
Ranking Based On Selection :5
human values
social influence
predictive social analytics
social networks
community dynamics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,941
3,895
0.490
* Total Citation Counts Rankings
Ranking Based On Selection :6
Services Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,835
2,743
0.401
* Total Citation Counts Rankings
Ranking Based On Selection :7
marketing
branding
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,584
2,669
0.478
* Total Citation Counts Rankings
Ranking Based On Selection :8
Retailing
Pricing
Food Waste
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,428
1,654
0.374
* Total Citation Counts Rankings
Ranking Based On Selection :9
Retailing
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,142
2,164
0.522
* Total Citation Counts Rankings
Ranking Based On Selection :10
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,137
1,142
0.276
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,888
2,647
0.681
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Customer
Innovation
Service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,530
1,122
0.318
* Total Citation Counts Rankings
Ranking Based On Selection :13
Consumer behavior
branding
ethnography
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,505
2,150
0.613
* Total Citation Counts Rankings
Ranking Based On Selection :14
Customer Centricity
Customer Experience Management
Omnichannel Multichannel
Marketing Transformation
Go To Market Strategies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,325
1,463
0.440
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Leadership
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,003
1,901
0.633
* Total Citation Counts Rankings
Ranking Based On Selection :16
health communication
health promotion
scientific literacy
critical thinking
human empowerment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,879
1,836
0.638
* Total Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Branding
Customer Relationship Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,871
1,737
0.605
* Total Citation Counts Rankings
Ranking Based On Selection :18
marketing public
communication
management public
agences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,828
1,271
0.449
* Total Citation Counts Rankings
Ranking Based On Selection :19
consumer behavior
unconscious processes
social psychology
sustainability
social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,588
965
0.373
* Total Citation Counts Rankings
Ranking Based On Selection :20
Social Media Marketing
Applied Machine Learning
Business Analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,560
1,604
0.627
* Total Citation Counts Rankings
Ranking Based On Selection :21
Marketing Strategy
Information Economics
Behavioural Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,334
853
0.365
* Total Citation Counts Rankings
Ranking Based On Selection :22
Marketing Strategy
Digital Marketing
Motion Picture Industry
Marketing ROI
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,173
1,260
0.580
* Total Citation Counts Rankings
Ranking Based On Selection :23
Market Design
Algorithmic Game Theory
Economics and Computation
Mechanism Design
Artificial Intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,135
1,123
0.526
* Total Citation Counts Rankings
Ranking Based On Selection :24
consumer behavior
behavior change
risk and benefit perception and acceptance of innovative technologies
nudging
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,087
1,852
0.887
* Total Citation Counts Rankings
Ranking Based On Selection :25
Dienstleistungsmarketing
Relationship Marketing
Kommunikationspolitik
Qualitätsmanagement
Non-Profit-Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,930
191
0.099
* Total Citation Counts Rankings
Rankings
87,084
1,482
126
Ranking Based On Selection: 1
Harley Krohmer
Universität Bern
Bern, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,087
3,951
0.356
Market Orientation
Brand Strategy
Price Management
Luxury Marketing
Marketing Performance
* Total Citation Counts Rankings
Rankings
95,841
1,615
14
Ranking Based On Selection: 2
Torsten Tomczak
Universität Saint Gallen
St. Gallen, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,221
2,312
0.226
Marketing
Consumer Behavior
Innovation
Brand Management
* Total Citation Counts Rankings
Rankings
102,488
1,699
344
Ranking Based On Selection: 3
Florian V Wangenheim
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,632
5,470
0.568
* Total Citation Counts Rankings
Rankings
113,118
1,844
6
Ranking Based On Selection: 4
Vivianne Visschers
Fachhochschule Nordwestschweiz
Solothurn, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,832
5,542
0.627
visual impairment
deafblindness
quality of life
health psychology
social psychology
* Total Citation Counts Rankings
Rankings
127,387
2,038
276
Ranking Based On Selection: 5
René Algesheimer
Universität Zürich
Zürich, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,941
3,895
0.490
human values
social influence
predictive social analytics
social networks
community dynamics
* Total Citation Counts Rankings
Rankings
149,639
2,344
50
Ranking Based On Selection: 6
Olivier Furrer
Université de Fribourg
Fribourg, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,835
2,743
0.401
* Total Citation Counts Rankings
Rankings
183,626
2,782
253
Ranking Based On Selection: 7
Czellar Sandor
Université de Lausanne
Lausanne, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,584
2,669
0.478
marketing
branding
consumer behavior
* Total Citation Counts Rankings
Rankings
229,338
3,307
402
Ranking Based On Selection: 8
Martin Natter
Universität Zürich
Zürich, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,428
1,654
0.374
* Total Citation Counts Rankings
Rankings
243,916
3,468
43
Ranking Based On Selection: 9
Thomas Rudolph
Universität Saint Gallen
St. Gallen, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,142
2,164
0.522
Retailing
Marketing
Consumer Behavior
* Total Citation Counts Rankings
Rankings
244,243
3,471
189
Ranking Based On Selection: 10
Miguel Brendl
Universität Basel
Basel, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,137
1,142
0.276
* Total Citation Counts Rankings
Rankings
258,331
3,638
287
Ranking Based On Selection: 11
Lucia Malär
Universität Bern
Bern, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,888
2,647
0.681
* Total Citation Counts Rankings
Rankings
280,855
3,887
8
Ranking Based On Selection: 12
Stefan Michel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,530
1,122
0.318
Marketing
Customer
Innovation
Service
* Total Citation Counts Rankings
Rankings
282,539
3,914
61
Ranking Based On Selection: 13
Luca M Visconti
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,505
2,150
0.613
Consumer behavior
branding
ethnography
* Total Citation Counts Rankings
Rankings
295,670
4,054
50
Ranking Based On Selection: 14
Schögel Marcus
Universität Saint Gallen
St. Gallen, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,325
1,463
0.440
Customer Centricity
Customer Experience Management
Omnichannel Multichannel
Marketing Transformation
Go To Market Strategies
* Total Citation Counts Rankings
Rankings
321,873
4,354
385
Ranking Based On Selection: 15
Felicitas Morhart
Université de Lausanne
Lausanne, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,003
1,901
0.633
* Total Citation Counts Rankings
Rankings
333,178
4,486
5
Ranking Based On Selection: 16
Sara Rubinelli
Swiss Paraplegic Research
Nottwil, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,879
1,836
0.638
health communication
health promotion
scientific literacy
critical thinking
human empowerment
* Total Citation Counts Rankings
Rankings
333,868
4,494
354
Ranking Based On Selection: 17
Bettina Nyffenegger
Universität Bern
Bern, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,871
1,737
0.605
Marketing
Branding
Customer Relationship Management
* Total Citation Counts Rankings
Rankings
337,970
4,526
397
Ranking Based On Selection: 18
Martial Pasquier
Université de Lausanne
Lausanne, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,828
1,271
0.449
marketing public
communication
management public
agences
* Total Citation Counts Rankings
Rankings
362,979
4,796
375
Ranking Based On Selection: 19
Claude Messner
Universität Bern
Bern, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,588
965
0.373
consumer behavior
unconscious processes
social psychology
sustainability
social marketing
* Total Citation Counts Rankings
Rankings
366,018
4,838
870
Ranking Based On Selection: 20
Irena Pletikosa Cvijikj
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,560
1,604
0.627
Social Media Marketing
Applied Machine Learning
Business Analytics
* Total Citation Counts Rankings
Rankings
392,895
5,137
447
Ranking Based On Selection: 21
Markus Christen
Université de Lausanne
Lausanne, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,334
853
0.365
Marketing Strategy
Information Economics
Behavioural Economics
* Total Citation Counts Rankings
Rankings
414,146
5,363
15
Ranking Based On Selection: 22
Amit Joshi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,173
1,260
0.580
Marketing Strategy
Digital Marketing
Motion Picture Industry
Marketing ROI
Social Media
* Total Citation Counts Rankings
Rankings
419,470
5,428
634
Ranking Based On Selection: 23
Sven Seuken
Universität Zürich
Zürich, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,135
1,123
0.526
Market Design
Algorithmic Game Theory
Economics and Computation
Mechanism Design
Artificial Intelligence
* Total Citation Counts Rankings
Rankings
426,514
5,504
1,008
Ranking Based On Selection: 24
Angela Bearth
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,087
1,852
0.887
consumer behavior
behavior change
risk and benefit perception and acceptance of innovative technologies
nudging
* Total Citation Counts Rankings
Rankings
451,443
5,779
312
Ranking Based On Selection: 25
Manfred Bruhn
Universität Basel
Basel, Switzerland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,930
191
0.099
Dienstleistungsmarketing
Relationship Marketing
Kommunikationspolitik
Qualitätsmanagement
Non-Profit-Marketing