Citation Rankings
Highly Cited Researchers
Cuba Highly Cited Researchers CitationBusiness & Management / Marketing in Cuba Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Modelación de cultivos
Sistema de Información para la toma de decisiones
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
563
348
0.618
* Total Citation Counts Rankings
Ranking Based On Selection :2
innovacion
gestion
proyectos
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
552
357
0.647
* Total Citation Counts Rankings
Ranking Based On Selection :3
marketing
gestión empresarial
gestión medioambiental
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
171
91
0.532
* Total Citation Counts Rankings
Ranking Based On Selection :4
marketing
talento humano
matemática difusa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
92
0.582
* Total Citation Counts Rankings
Ranking Based On Selection :5
Business management
Marketing management
Quality management
Strategic management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
135
109
0.807
* Total Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
81
0.618
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Consumer Behavior
Hotel Booking Intention
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
118
117
0.992
* Total Citation Counts Rankings
Ranking Based On Selection :8
Administración
Marketing
Estrategia
Negociación
Gestión de proyectos.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
116
103
0.888
* Total Citation Counts Rankings
Ranking Based On Selection :9
Gestión Forestal y Marketing
Turismo y Naturaleza
Educación Superior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
75
0.824
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing turísticos
destinos turísticos inteligentes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
87
0.978
* Total Citation Counts Rankings
Ranking Based On Selection :11
Dirección
Administración
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81
61
0.753
* Total Citation Counts Rankings
Ranking Based On Selection :12
Cienciometría
Bibliometría
Diseño de web
Mercadotecnia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
77
44
0.571
* Total Citation Counts Rankings
Ranking Based On Selection :13
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
66
46
0.697
* Total Citation Counts Rankings
Ranking Based On Selection :14
Pedagogía
Administración
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57
52
0.912
* Total Citation Counts Rankings
Ranking Based On Selection :15
Business Models
Entrepreneurial University
Technology Transfer
Marketing
Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
33
0.702
* Total Citation Counts Rankings
Ranking Based On Selection :16
logística
estadística
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
44
38
0.864
* Total Citation Counts Rankings
Ranking Based On Selection :17
marketing
logística
competencias digitales
educación virtual
tecnología
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
37
0.925
* Total Citation Counts Rankings
Ranking Based On Selection :18
Turismo
Desarrollo Local
Dirección
Marketing
Economía
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :19
Gestión de la RSE. Dirección de Marketing. Empresas turísticas.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :20
marketing
diseño de productos
innovación
emprendimiento
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :21
Proceso de Enseñanza-Aprendizaje
Desarrollo local
Equidad de Género
Social Media Marketing
Comunicación Organizacional
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :22
marketing
calidad
sistemas de información
diseño web
periodismo hipermedia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :23
Gestión Turística
Estudios de mercado
Marketing
Branding
Diseño de productos
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :24
responsabilidad social.marketing
dirección estratégica
gestión empresarial
gestión ambiental
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
3
0.500
* Total Citation Counts Rankings
Ranking Based On Selection :25
dirección de marketing e investigación de mercado
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
877,010
361
16
Ranking Based On Selection: 1
René Florido
Instituto Nacional de Ciencias Agrícolas
San José de las Lajas, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
563
348
0.618
Modelación de cultivos
Sistema de Información para la toma de decisiones
* Total Citation Counts Rankings
Rankings
883,208
370
9
Ranking Based On Selection: 2
Maricela Maria Gonzalez Perez
Universidad de Pinar del Río Hermanos Saíz Montes de Oca
Pinar del Río, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
552
357
0.647
innovacion
gestion
proyectos
marketing
* Total Citation Counts Rankings
Rankings
1,357,247
803
39
Ranking Based On Selection: 3
Melani Vázquez Azucarino
Universidad de Oriente Cuba
Santiago de Cuba, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
171
91
0.532
marketing
gestión empresarial
gestión medioambiental
* Total Citation Counts Rankings
Rankings
1,390,733
858
109
Ranking Based On Selection: 4
Irene Garcia Rondón
Universidad de la Habana
Havana, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
158
92
0.582
marketing
talento humano
matemática difusa
* Total Citation Counts Rankings
Rankings
1,457,136
958
20
Ranking Based On Selection: 5
Diana De La Nuez Hernandez
Universidad de Pinar del Río Hermanos Saíz Montes de Oca
Pinar del Río, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
135
109
0.807
Business management
Marketing management
Quality management
Strategic management
* Total Citation Counts Rankings
Rankings
1,470,379
981
29
Ranking Based On Selection: 6
Juan Carlos Estévez Díaz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
131
81
0.618
* Total Citation Counts Rankings
Rankings
1,511,422
1,050
45
Ranking Based On Selection: 7
Elizabeth Del Carmen Pérez Ricardo
Universidad de Holguín
Holguin, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
118
117
0.992
Marketing
Consumer Behavior
Hotel Booking Intention
* Total Citation Counts Rankings
Rankings
1,519,385
1,061
61
Ranking Based On Selection: 8
Jose Estrada
Universidad de Oriente Cuba
Santiago de Cuba, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
116
103
0.888
Administración
Marketing
Estrategia
Negociación
Gestión de proyectos.
* Total Citation Counts Rankings
Rankings
1,616,158
1,278
144
Ranking Based On Selection: 9
Yudemir Cruz Pérez
Universidad de la Habana
Havana, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
75
0.824
Gestión Forestal y Marketing
Turismo y Naturaleza
Educación Superior
* Total Citation Counts Rankings
Rankings
1,623,466
1,290
56
Ranking Based On Selection: 10
Justa Medina Labrada
Universidad de Holguín
Holguin, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
89
87
0.978
Marketing turísticos
destinos turísticos inteligentes
* Total Citation Counts Rankings
Rankings
1,660,917
1,359
65
Ranking Based On Selection: 11
Mirna Gonzalez Velázquez
Universidad de Holguín
Holguin, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
81
61
0.753
* Total Citation Counts Rankings
Rankings
1,680,747
1,405
48
Ranking Based On Selection: 12
Jorge Dayán Aguiar Cedeño
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
77
44
0.571
Cienciometría
Bibliometría
Diseño de web
Mercadotecnia
* Total Citation Counts Rankings
Rankings
1,735,094
1,519
99
Ranking Based On Selection: 13
Dunia González Morales
Universidad Central Marta Abreu de las Villas
Santa Clara, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
66
46
0.697
* Total Citation Counts Rankings
Rankings
1,783,255
1,648
43
Ranking Based On Selection: 14
Luis Carlos Fernandez Cobas
Universidad de Las Tunas
Las Tunas, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
57
52
0.912
* Total Citation Counts Rankings
Rankings
1,845,906
1,806
64
Ranking Based On Selection: 15
Damaris Cruz-Amarán
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
33
0.702
Business Models
Entrepreneurial University
Technology Transfer
Marketing
Communication
* Total Citation Counts Rankings
Rankings
1,865,118
1,855
121
Ranking Based On Selection: 16
Aliosky Camacho Rodríguez
Universidad Central Marta Abreu de las Villas
Santa Clara, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
44
38
0.864
* Total Citation Counts Rankings
Rankings
1,892,777
1,913
213
Ranking Based On Selection: 17
Romy López Díaz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
37
0.925
marketing
logística
competencias digitales
educación virtual
tecnología
* Total Citation Counts Rankings
Rankings
1,961,631
2,078
48
Ranking Based On Selection: 18
Hanoy Miranda Camejo
Universidad de Pinar del Río Hermanos Saíz Montes de Oca
Pinar del Río, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
31
1.000
Turismo
Desarrollo Local
Dirección
Marketing
Economía
* Total Citation Counts Rankings
Rankings
2,078,147
2,386
130
Ranking Based On Selection: 19
Frank Luis Varona Leyva
Universidad de Holguín
Holguin, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
19
1.000
Gestión de la RSE. Dirección de Marketing. Empresas turísticas.
* Total Citation Counts Rankings
Rankings
2,111,262
2,494
237
Ranking Based On Selection: 20
Jorge Camilo Morejón De Quesada
Universidad de Oriente Cuba
Santiago de Cuba, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16
16
1.000
marketing
diseño de productos
innovación
emprendimiento
* Total Citation Counts Rankings
Rankings
2,190,832
2,752
112
Ranking Based On Selection: 21
Marlies Alegria Puertas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10
10
1.000
Proceso de Enseñanza-Aprendizaje
Desarrollo local
Equidad de Género
Social Media Marketing
Comunicación Organizacional
* Total Citation Counts Rankings
Rankings
2,212,237
2,823
117
Ranking Based On Selection: 22
Adrián Eduardo Cancino Gutiérrez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
marketing
calidad
sistemas de información
diseño web
periodismo hipermedia
* Total Citation Counts Rankings
Rankings
2,244,929
2,935
277
Ranking Based On Selection: 23
Suleena Cespedes Pavot
Universidad de la Habana
Havana, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
7
1.000
Gestión Turística
Estudios de mercado
Marketing
Branding
Diseño de productos
* Total Citation Counts Rankings
Rankings
2,273,699
3,040
124
Ranking Based On Selection: 24
Maritza Rosa Domenech Molina
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
3
0.500
responsabilidad social.marketing
dirección estratégica
gestión empresarial
gestión ambiental
* Total Citation Counts Rankings
Rankings
2,279,919
3,067
88
Ranking Based On Selection: 25
Jorge Antonio Bodaño García
Universidad de Las Tunas
Las Tunas, Cuba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
dirección de marketing e investigación de mercado