Discover the world’s highly cited researchers through the AD Scientific Index 2025 Citation Rankings.
These rankings evaluate scientists based on their total and recent citation counts, capturing the breadth and real-time currency of academic recognition. Citation data reveals how widely a scholar’s work is referenced, applied, and extended across diverse disciplines. The rankings are routinely updated to reflect ongoing citation growth, while eliminating distortions from excessive co-authorship and institutional inflation. Premium tools provide access to detailed citation dynamics, unethical citation behavior detection, and field-normalized benchmarking.
* Total Citation Rankings
Rankings

27,142
World Rank

14
Country Rank

2
University
Ranking Based On Selection:
1
Business & Management / Marketing
Strategic Management | Marketing | Entrepreneurship | International Business | Sustainabilit
Strategic Management | Marketing | Entrepreneurship | International Business | Sustainabilit
Citation Metrics
-
Total27,822
-
Last 6 Years22,543
-
Last 6 Years / Total0.810
* Total Citation Rankings
Rankings

33,156
World Rank

16
Country Rank

8
University
Ranking Based On Selection:
2
Business & Management / Marketing
International Marketing | Strategic Marketing | Relationship Marketing | Socially responsible Marketing | Marketing in Emerging Eco
International Marketing | Strategic Marketing | Relationship Marketing | Socially responsible Marketing | Marketing in Emerging Eco
Citation Metrics
-
Total24,303
-
Last 6 Years9,982
-
Last 6 Years / Total0.411
* Total Citation Rankings
Rankings

123,532
World Rank

74
Country Rank

10
University
Ranking Based On Selection:
3
Citation Metrics
-
Total8,675
-
Last 6 Years8,468
-
Last 6 Years / Total0.976
* Total Citation Rankings
Rankings

240,685
World Rank

167
Country Rank

80
University
Ranking Based On Selection:
4
Citation Metrics
-
Total4,497
-
Last 6 Years1,637
-
Last 6 Years / Total0.364
* Total Citation Rankings
Rankings

253,097
World Rank

183
Country Rank

37
University
Ranking Based On Selection:
5
Business & Management / Marketing
Advertising | Consumer Behavior | Gender Advertising | Organic Food Marketing | Political Marketin
Advertising | Consumer Behavior | Gender Advertising | Organic Food Marketing | Political Marketin
Citation Metrics
-
Total4,260
-
Last 6 Years2,064
-
Last 6 Years / Total0.485
* Total Citation Rankings
Rankings

255,554
World Rank

188
Country Rank

20
University
Ranking Based On Selection:
6
Business & Management / Marketing
Internal Marketing | Corporate Social Responsibility | Branding | Integrated Marketing Communication
Internal Marketing | Corporate Social Responsibility | Branding | Integrated Marketing Communication
Citation Metrics
-
Total4,215
-
Last 6 Years1,747
-
Last 6 Years / Total0.414
* Total Citation Rankings
Rankings

355,729
World Rank

280
Country Rank

131
University
Ranking Based On Selection:
7
Citation Metrics
-
Total2,854
-
Last 6 Years532
-
Last 6 Years / Total0.186
* Total Citation Rankings
Rankings

495,719
World Rank

395
Country Rank

85
University
Ranking Based On Selection:
8
Citation Metrics
-
Total1,818
-
Last 6 Years1,177
-
Last 6 Years / Total0.647
* Total Citation Rankings
Rankings

567,619
World Rank

470
Country Rank

99
University
Ranking Based On Selection:
9
Business & Management / Marketing
Marketing | Integrated Marketing Communications | Consumer Behavior | Public Relation
Marketing | Integrated Marketing Communications | Consumer Behavior | Public Relation
Citation Metrics
-
Total1,473
-
Last 6 Years604
-
Last 6 Years / Total0.410
* Total Citation Rankings
Rankings

786,492
World Rank

642
Country Rank

262
University
Ranking Based On Selection:
10
Business & Management / Marketing
Marketing and production interface | product positioning methods | multistage production system
Marketing and production interface | product positioning methods | multistage production system
Citation Metrics
-
Total798
-
Last 6 Years124
-
Last 6 Years / Total0.155
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* Total Citation Rankings
Rankings

899,413
World Rank

730
Country Rank

36
University
Ranking Based On Selection:
11
Citation Metrics
-
Total579
-
Last 6 Years255
-
Last 6 Years / Total0.440
* Total Citation Rankings
Rankings

970,933
World Rank

780
Country Rank

19
University
Ranking Based On Selection:
12
Citation Metrics
-
Total486
-
Last 6 Years280
-
Last 6 Years / Total0.576
* Total Citation Rankings
Rankings

974,286
World Rank

782
Country Rank

89
University
Ranking Based On Selection:
13
Business & Management / Marketing
CSR | ESG | customer experience | consumer behavior | tourism managemen
CSR | ESG | customer experience | consumer behavior | tourism managemen
Citation Metrics
-
Total482
-
Last 6 Years292
-
Last 6 Years / Total0.606
* Total Citation Rankings
Rankings

1,042,536
World Rank

852
Country Rank

337
University
Ranking Based On Selection:
14
Business & Management / Marketing
Research Methods and Data Analytics | Service Science | Mobility Services | Information System
Research Methods and Data Analytics | Service Science | Mobility Services | Information System
Citation Metrics
-
Total409
-
Last 6 Years364
-
Last 6 Years / Total0.890
* Total Citation Rankings
Rankings

1,140,168
World Rank

945
Country Rank

84
University
Ranking Based On Selection:
15
Citation Metrics
-
Total325
-
Last 6 Years124
-
Last 6 Years / Total0.382
* Total Citation Rankings
Rankings

1,511,187
World Rank

1,206
Country Rank

113
University
Ranking Based On Selection:
16
Business & Management / Marketing
Customer relationship management | Customer experience | Customer engagement | Customer Value Creation & Co-creation | Brand Equit
Customer relationship management | Customer experience | Customer engagement | Customer Value Creation & Co-creation | Brand Equit
Citation Metrics
-
Total153
-
Last 6 Years87
-
Last 6 Years / Total0.569
* Total Citation Rankings
Rankings

1,582,973
World Rank

1,258
Country Rank

209
University
Ranking Based On Selection:
17
Citation Metrics
-
Total133
-
Last 6 Years95
-
Last 6 Years / Total0.714
* Total Citation Rankings
Rankings

1,684,213
World Rank

1,309
Country Rank

130
University
Ranking Based On Selection:
18
Citation Metrics
-
Total109
-
Last 6 Years34
-
Last 6 Years / Total0.312
* Total Citation Rankings
Rankings

1,904,628
World Rank

1,417
Country Rank

146
University
Ranking Based On Selection:
19
Citation Metrics
-
Total68
-
Last 6 Years22
-
Last 6 Years / Total0.324
* Total Citation Rankings
Rankings

2,043,708
World Rank

1,483
Country Rank

87
University
Ranking Based On Selection:
20
Citation Metrics
-
Total48
-
Last 6 Years35
-
Last 6 Years / Total0.729
* Total Citation Rankings
Rankings

2,158,746
World Rank

1,524
Country Rank

582
University
Ranking Based On Selection:
21
Business & Management / Marketing
word-of-mouth | digital marketing | natural language processing | movie trailers | box offic
word-of-mouth | digital marketing | natural language processing | movie trailers | box offic
Citation Metrics
-
Total34
-
Last 6 Years30
-
Last 6 Years / Total0.882
* Total Citation Rankings
Rankings

2,351,382
World Rank

1,605
Country Rank

167
University
Ranking Based On Selection:
22
Citation Metrics
-
Total16
-
Last 6 Years16
-
Last 6 Years / Total1.000
* Total Citation Rankings
Rankings

2,365,371
World Rank

1,614
Country Rank

258
University
Ranking Based On Selection:
23
Business & Management / Marketing
marketing | internal marketing | organizational behavior | advertising | consumer behavio
marketing | internal marketing | organizational behavior | advertising | consumer behavio
Citation Metrics
-
Total15
-
Last 6 Years15
-
Last 6 Years / Total1.000
* Total Citation Rankings
Rankings

2,434,411
World Rank

1,637
Country Rank

1
University
Ranking Based On Selection:
24
Citation Metrics
-
Total10
-
Last 6 Years10
-
Last 6 Years / Total1.000