Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 276 Scientists Citation in Germany Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 26
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,040
2,563
0.424
* Total Citation Counts Rankings
Ranking Based On Selection: 27
CRM
Sales
Innovation
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,828
1,988
0.341
* Total Citation Counts Rankings
Ranking Based On Selection: 28
Service Technologies
Technology Acceptance
Social Media
Smart Services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,722
4,311
0.913
* Total Citation Counts Rankings
Ranking Based On Selection: 29
Service Management
Customer Relationship Management
Brand Management
Sponsorship
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,637
2,106
0.454
* Total Citation Counts Rankings
Ranking Based On Selection: 30
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,270
1,628
0.381
* Total Citation Counts Rankings
Ranking Based On Selection: 31
Marketing
Consumer Behavior
Gamification
Self-Quantification
Sensory Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,046
2,768
0.684
* Total Citation Counts Rankings
Ranking Based On Selection: 32
market design
auction theory
industrial organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,852
626
0.163
* Total Citation Counts Rankings
Ranking Based On Selection: 33
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,837
1,328
0.346
* Total Citation Counts Rankings
Ranking Based On Selection: 34
Sales Force Management
Price Management
Sales and Marketing Organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,646
724
0.199
* Total Citation Counts Rankings
Ranking Based On Selection: 35
Organizational frontlines
Relationship marketing
Corporate hypocrisy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,567
1,544
0.433
* Total Citation Counts Rankings
Ranking Based On Selection: 36
Consumer Psychology
Empirical Aesthetics
Processing Fluency
Evaluative Conditioning
Conscious Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,559
2,183
0.613
* Total Citation Counts Rankings
Ranking Based On Selection: 37
service marketing
marketing
service management
digital transformation
B2B-services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,538
2,419
0.684
* Total Citation Counts Rankings
Ranking Based On Selection: 38
Kundenintegration
Dienstleistungsmanagement
Dienstleistungsmarketing
B2B-Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,432
665
0.194
* Total Citation Counts Rankings
Ranking Based On Selection: 39
Consumer Behavior
Services Marketing
Product Design
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,413
1,710
0.501
* Total Citation Counts Rankings
Ranking Based On Selection: 40
Service Management
Leadership
Digital Transformation
Customer Participation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,365
2,200
0.654
* Total Citation Counts Rankings
Ranking Based On Selection: 41
product aesthetics product design
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,300
1,456
0.441
* Total Citation Counts Rankings
Ranking Based On Selection: 42
Marketing
Entrepreneurship
Innovation
Marketing Research
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,299
2,942
0.892
* Total Citation Counts Rankings
Ranking Based On Selection: 43
Branding
digital sustainability
disposal behavior
missing values
solid waste
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,094
2,111
0.682
* Total Citation Counts Rankings
Ranking Based On Selection: 44
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,057
1,842
0.603
* Total Citation Counts Rankings
Ranking Based On Selection: 45
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,020
586
0.194
* Total Citation Counts Rankings
Ranking Based On Selection: 46
Industry Studies
Innovation Research
Quantitative Marketing Research
Brand Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,976
1,366
0.459
* Total Citation Counts Rankings
Ranking Based On Selection: 47
Digital Services
Service Analytics
Service Innovation
Human-AI-Collaboration
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,958
2,149
0.727
* Total Citation Counts Rankings
Ranking Based On Selection: 48
Healthcare Operations/Health Information Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,896
2,133
0.737
* Total Citation Counts Rankings
Ranking Based On Selection: 49
Customer Centricity (CRM)
Integrated Marketing Communciations (IMC)
eCommerce
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,788
1,092
0.392
* Total Citation Counts Rankings
Ranking Based On Selection: 50
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,747
1,111
0.404
* Total Citation Counts Rankings
Rankings
173,542
7,272
58
Ranking Based On Selection: 26
Herbert Woratschek
Universität Bayreuth
Bayreuth, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,040
2,563
0.424
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
* Total Citation Counts Rankings
Rankings
179,878
7,506
2
Ranking Based On Selection: 27
Oliver Götz
Hochschule Reutlingen
Reutlingen, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,828
1,988
0.341
CRM
Sales
Innovation
Marketing Strategy
* Total Citation Counts Rankings
Rankings
220,603
8,937
177
Ranking Based On Selection: 28
Stefanie Paluch
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,722
4,311
0.913
Service Technologies
Technology Acceptance
Social Media
Smart Services
* Total Citation Counts Rankings
Rankings
224,318
9,056
21
Ranking Based On Selection: 29
David M. Woisetschläger
Technische Universität Braunschweig
Braunschweig, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,637
2,106
0.454
Service Management
Customer Relationship Management
Brand Management
Sponsorship
Marketing
* Total Citation Counts Rankings
Rankings
242,213
9,707
247
Ranking Based On Selection: 30
Martin Klarmann
Karlsruhe Institute of Technology
Karlsruhe, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,270
1,628
0.381
* Total Citation Counts Rankings
Rankings
254,535
10,122
99
Ranking Based On Selection: 31
Kristina Klein
Universität Bremen
Bremen, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,046
2,768
0.684
Marketing
Consumer Behavior
Gamification
Self-Quantification
Sensory Marketing
* Total Citation Counts Rankings
Rankings
265,822
10,525
145
Ranking Based On Selection: 32
Elmar G Wolfstetter
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,852
626
0.163
market design
auction theory
industrial organization
* Total Citation Counts Rankings
Rankings
266,729
10,565
236
Ranking Based On Selection: 33
Michel Clement
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,837
1,328
0.346
* Total Citation Counts Rankings
Rankings
278,857
10,965
18
Ranking Based On Selection: 34
Ove Jensen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,646
724
0.199
Sales Force Management
Price Management
Sales and Marketing Organization
* Total Citation Counts Rankings
Rankings
284,085
11,154
19
Ranking Based On Selection: 35
Tillmann Wagner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,567
1,544
0.433
Organizational frontlines
Relationship marketing
Corporate hypocrisy
* Total Citation Counts Rankings
Rankings
284,618
11,173
194
Ranking Based On Selection: 36
Jan R. Landwehr
Goethe University Frankfurt
Frankfurt, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,559
2,183
0.613
Consumer Psychology
Empirical Aesthetics
Processing Fluency
Evaluative Conditioning
Conscious Consumption
* Total Citation Counts Rankings
Rankings
286,011
11,213
4
Ranking Based On Selection: 37
Jens Hogreve
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,538
2,419
0.684
service marketing
marketing
service management
digital transformation
B2B-services
* Total Citation Counts Rankings
Rankings
293,775
11,471
9
Ranking Based On Selection: 38
Sabine Fliess
FernUniversität in Hagen
Hagen, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,432
665
0.194
Kundenintegration
Dienstleistungsmanagement
Dienstleistungsmarketing
B2B-Marketing
* Total Citation Counts Rankings
Rankings
295,095
11,512
225
Ranking Based On Selection: 39
Daniel Wentzel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,413
1,710
0.501
Consumer Behavior
Services Marketing
Product Design
Branding
* Total Citation Counts Rankings
Rankings
298,674
11,630
59
Ranking Based On Selection: 40
Marion Büttgen
Universität Hohenheim
Stuttgart, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,365
2,200
0.654
Service Management
Leadership
Digital Transformation
Customer Participation
* Total Citation Counts Rankings
Rankings
303,551
11,777
192
Ranking Based On Selection: 41
Katrin Talke
Technische Universität Berlin
Berlin, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,300
1,456
0.441
* Total Citation Counts Rankings
Rankings
303,594
11,779
21
Ranking Based On Selection: 42
Thomas Niemand
Technische Universität Clausthal
Clausthal-Zellerfeld, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,299
2,942
0.892
Marketing
Entrepreneurship
Innovation
Marketing Research
Social Media
* Total Citation Counts Rankings
Rankings
320,322
12,328
64
Ranking Based On Selection: 43
Ralf Wagner
Universität Kassel
Kassel, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,094
2,111
0.682
Branding
digital sustainability
disposal behavior
missing values
solid waste
* Total Citation Counts Rankings
Rankings
323,524
12,449
14
Ranking Based On Selection: 44
Jan H Schumann
Universität Passau
Passau, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,057
1,842
0.603
* Total Citation Counts Rankings
Rankings
326,858
12,577
8
Ranking Based On Selection: 45
Joachim Büschken
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,020
586
0.194
* Total Citation Counts Rankings
Rankings
330,769
12,719
3
Ranking Based On Selection: 46
Thomas Cleff
Hochschule Pforzheim
Pforzheim, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,976
1,366
0.459
Industry Studies
Innovation Research
Quantitative Marketing Research
Brand Research
* Total Citation Counts Rankings
Rankings
332,330
12,769
337
Ranking Based On Selection: 47
Gerhard Satzger
Karlsruhe Institute of Technology
Karlsruhe, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,958
2,149
0.727
Digital Services
Service Analytics
Service Innovation
Human-AI-Collaboration
* Total Citation Counts Rankings
Rankings
337,991
12,944
52
Ranking Based On Selection: 48
Jens Brunner
Universität Augsburg
Augsburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,896
2,133
0.737
Healthcare Operations/Health Information Management
* Total Citation Counts Rankings
Rankings
348,651
13,299
287
Ranking Based On Selection: 49
Kay Peters
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,788
1,092
0.392
Customer Centricity (CRM)
Integrated Marketing Communciations (IMC)
eCommerce
International Marketing
* Total Citation Counts Rankings
Rankings
352,870
13,422
6
Ranking Based On Selection: 50
Jan U Becker
Kühne Logistics University
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,747
1,111
0.404