Citation Rankings
Highly Cited Researchers
Germany Highly Cited Researchers CitationBusiness & Management / Marketing in Germany Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257,931
220,773
0.856
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
social media
digitalization
entertainment industries
metaverse
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,284
17,377
0.431
* Total Citation Counts Rankings
Ranking Based On Selection :3
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,135
17,700
0.551
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,665
12,539
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :5
Customer management
channel management
sales management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,888
6,332
0.375
* Total Citation Counts Rankings
Ranking Based On Selection :6
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,219
14,966
0.923
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Brand Management
Consumer Behaviour
Communication Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,099
3,945
0.261
* Total Citation Counts Rankings
Ranking Based On Selection :8
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,878
7,024
0.472
* Total Citation Counts Rankings
Ranking Based On Selection :9
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,786
3,173
0.230
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing Communication
Marketing
Meta-Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,989
8,299
0.639
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,018
4,371
0.485
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Innovation
Open and User Innovation
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,658
2,947
0.340
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Sales Management
New Products
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,581
1,845
0.215
* Total Citation Counts Rankings
Ranking Based On Selection :14
Consumer Research
Food Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,266
3,722
0.450
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing
Branding
Digital Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,199
2,155
0.263
* Total Citation Counts Rankings
Ranking Based On Selection :16
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,104
3,508
0.433
* Total Citation Counts Rankings
Ranking Based On Selection :17
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,782
2,386
0.307
* Total Citation Counts Rankings
Ranking Based On Selection :18
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,207
3,090
0.429
* Total Citation Counts Rankings
Ranking Based On Selection :19
Customer management
key account management
pricing
digitalisation
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,984
3,211
0.460
* Total Citation Counts Rankings
Ranking Based On Selection :20
Switching
Switching costs
Relationship marketing
Pricing
Sharing economy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,494
4,211
0.648
* Total Citation Counts Rankings
Ranking Based On Selection :21
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,261
3,444
0.550
* Total Citation Counts Rankings
Ranking Based On Selection :22
Marketing
Services
Brand Management
Customer Management
Service Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,214
1,552
0.250
* Total Citation Counts Rankings
Ranking Based On Selection :23
Marketing
Consumer research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,208
3,490
0.562
* Total Citation Counts Rankings
Ranking Based On Selection :24
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,180
4,193
0.678
* Total Citation Counts Rankings
Ranking Based On Selection :25
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,910
2,740
0.464
* Total Citation Counts Rankings
Rankings
394
14
1
Ranking Based On Selection: 1
Marko Sarstedt
Otto Von Guericke Universität Magdeburg
Magdeburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
257,931
220,773
0.856
Marketing
Structural Equation Modeling
Consumer Behavior
PLS
Research Methods
* Total Citation Counts Rankings
Rankings
14,129
607
6
Ranking Based On Selection: 2
Thorsten Hennig Thurau
Universität Münster
Münster, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,284
17,377
0.431
Marketing
social media
digitalization
entertainment industries
metaverse
* Total Citation Counts Rankings
Rankings
20,125
897
1
Ranking Based On Selection: 3
Marc Oliver Opresnik
Technische Hochschule Lübeck
Lübeck, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
32,135
17,700
0.551
Digital Marketing
Negotiation
Marketing Management
Strategic Marketing
Social Media Marketing
* Total Citation Counts Rankings
Rankings
24,054
1,069
18
Ranking Based On Selection: 4
Werner J Reinartz
Universität zu Köln
Köln, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,665
12,539
0.437
Marketing strategy
CRM
digital transformation
retailing
advertising effectiveness
* Total Citation Counts Rankings
Rankings
50,990
2,214
21
Ranking Based On Selection: 5
Manfred Krafft
Universität Münster
Münster, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,888
6,332
0.375
Customer management
channel management
sales management
* Total Citation Counts Rankings
Rankings
53,867
2,362
2
Ranking Based On Selection: 6
Philipp A Rauschnabel|Philipp Rauschnabel
Universität der Bundeswehr München
Neubiberg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,219
14,966
0.923
Augmented Reality
Metaverse
AR Marketing
AR
Spatial Computing & Spatial Web
* Total Citation Counts Rankings
Rankings
59,255
2,585
1
Ranking Based On Selection: 7
Franz Rudolf Esch
European Business School Schloss Reichartshausen
Oestrich-Winkel, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,099
3,945
0.261
Marketing
Brand Management
Consumer Behaviour
Communication Research
* Total Citation Counts Rankings
Rankings
60,392
2,639
19
Ranking Based On Selection: 8
Klaus Peter Wiedmann
Universität Hannover
Hannover, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,878
7,024
0.472
Brand Management
Consumer Behavior
Neuro Science
Corporate Identity
Strategy
* Total Citation Counts Rankings
Rankings
66,775
2,947
2
Ranking Based On Selection: 9
Manfred Kirchgeorg
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
13,786
3,173
0.230
Marketing Management
Sustainabiltity Marketing
Branding
Crossmedia
E-Commerce
* Total Citation Counts Rankings
Rankings
72,022
3,182
1
Ranking Based On Selection: 10
Martin Eisend
Europa Universität Viadrina Frankfurt Oder
Frankfurt an der Oder, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,989
8,299
0.639
Marketing Communication
Marketing
Meta-Analysis
* Total Citation Counts Rankings
Rankings
110,790
4,816
219
Ranking Based On Selection: 11
Martin Spann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,018
4,371
0.485
Marketing
Information Systems
Pricing
Behavioral Economics
Innovation
* Total Citation Counts Rankings
Rankings
116,011
5,021
10
Ranking Based On Selection: 12
Christian Lüthje
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,658
2,947
0.340
Marketing
Innovation
Open and User Innovation
Entrepreneurship
* Total Citation Counts Rankings
Rankings
117,190
5,056
2
Ranking Based On Selection: 13
Soenke Albers
Kühne Logistics University
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,581
1,845
0.215
Marketing
Sales Management
New Products
* Total Citation Counts Rankings
Rankings
122,213
5,264
238
Ranking Based On Selection: 14
Jutta Roosen
Technische Universität München
München, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,266
3,722
0.450
* Total Citation Counts Rankings
Rankings
123,332
5,312
110
Ranking Based On Selection: 15
Henrik Sattler
Universität Hamburg
Hamburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,199
2,155
0.263
Marketing
Branding
Digital Social Media
* Total Citation Counts Rankings
Rankings
124,915
5,358
44
Ranking Based On Selection: 16
Maik Hammerschmidt
Georg-August-Universität Göttingen
Göttingen, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,104
3,508
0.433
Service Marketing
Corporate Social Responsibility
Sustainability
AI in Marketing
* Total Citation Counts Rankings
Rankings
130,615
5,566
7
Ranking Based On Selection: 17
Martin Fassnacht
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,782
2,386
0.307
Pricing
Price Management
Retail Marketing
Brand Management
Omnichannel Business
* Total Citation Counts Rankings
Rankings
141,879
6,035
21
Ranking Based On Selection: 18
Hanna Schramm Klein
Universität Siegen
Siegen, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,207
3,090
0.429
* Total Citation Counts Rankings
Rankings
146,670
6,211
8
Ranking Based On Selection: 19
Björn Sven Ivens
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,984
3,211
0.460
Customer management
key account management
pricing
digitalisation
sustainability
* Total Citation Counts Rankings
Rankings
158,092
6,682
1
Ranking Based On Selection: 20
Doreen Pick
Hochschule Merseburg
Merseburg, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,494
4,211
0.648
Switching
Switching costs
Relationship marketing
Pricing
Sharing economy
* Total Citation Counts Rankings
Rankings
164,215
6,926
51
Ranking Based On Selection: 21
Daniel Baier
Universität Bayreuth
Bayreuth, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,261
3,444
0.550
Market oriented product design
new technologies and their acceptance
retail marketing
data analysis
classification
* Total Citation Counts Rankings
Rankings
165,551
6,979
294
Ranking Based On Selection: 22
Anton Meyer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,214
1,552
0.250
Marketing
Services
Brand Management
Customer Management
Service Marketing
* Total Citation Counts Rankings
Rankings
165,695
6,986
2
Ranking Based On Selection: 23
Klaus Menrad
Hochschule Weihenstephan-Triersdorf
Freising, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,208
3,490
0.562
* Total Citation Counts Rankings
Rankings
166,431
7,011
86
Ranking Based On Selection: 24
Stefan Hoffmann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,180
4,193
0.678
International Marketing
Consumer Psychology
Ethical Consumption
Sustainable Consumption
Digital Marketing
* Total Citation Counts Rankings
Rankings
173,994
7,277
56
Ranking Based On Selection: 25
Herbert Woratschek
Universität Bayreuth
Bayreuth, Germany
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,910
2,740
0.464
Betriebswirtschaftslehre
Marketing
Dienstleistungsmanagement
Sportmanagement