Citation Rankings
Highly Cited Researchers
Hong Kong Highly Cited Researchers CitationBusiness & Management / Marketing in Hong Kong Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,061
6,236
0.270
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,257
9,146
0.451
* Total Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,751
10,350
0.524
* Total Citation Counts Rankings
Ranking Based On Selection :4
Innovation and leadership
services management
convention tourism
marketing of hospitality and tourism services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,718
5,496
0.469
* Total Citation Counts Rankings
Ranking Based On Selection :5
Services Marketing
Customer Satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,015
3,404
0.378
* Total Citation Counts Rankings
Ranking Based On Selection :6
B2B Marketing
Internet Marketing
Consumer group Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,708
3,933
0.452
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,165
4,435
0.543
* Total Citation Counts Rankings
Ranking Based On Selection :8
marketing
consumer behavior
international business
e-marketing
artificial intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,003
2,546
0.424
* Total Citation Counts Rankings
Ranking Based On Selection :9
consumer behavior
services marketing
convention/exhibition mgt.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,701
2,198
0.386
* Total Citation Counts Rankings
Ranking Based On Selection :10
services marketing
customer participation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,251
2,792
0.532
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,751
1,923
0.405
* Total Citation Counts Rankings
Ranking Based On Selection :12
Information systems
e-business
knowledge management
marketing
responsible consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,433
2,130
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :13
relationship marketing and cultural consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,862
1,611
0.417
* Total Citation Counts Rankings
Ranking Based On Selection :14
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,847
1,086
0.282
* Total Citation Counts Rankings
Ranking Based On Selection :15
services marketing and consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,425
1,235
0.361
* Total Citation Counts Rankings
Ranking Based On Selection :16
Branding
Consumer ethics
Social media marketing
Customer co-creation
Customer relationship marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,161
2,140
0.677
* Total Citation Counts Rankings
Ranking Based On Selection :17
marketing
China
strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,893
1,689
0.584
* Total Citation Counts Rankings
Ranking Based On Selection :18
Consumer psychology
motivation
lay theories
emotions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,797
1,508
0.539
* Total Citation Counts Rankings
Ranking Based On Selection :19
Customer engagement
metaverse
social-media influencer marketing
technology adoption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,796
2,786
0.996
* Total Citation Counts Rankings
Ranking Based On Selection :20
Social Influence on Consumer Behavior
Visual Marketing
Self and Identity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,673
1,837
0.687
* Total Citation Counts Rankings
Ranking Based On Selection :21
Consumer Well-Being
Pro-Social Consumption
Socially Responsible Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,658
1,209
0.455
* Total Citation Counts Rankings
Ranking Based On Selection :22
Service Operations Management
Supply Chain Management
Health Care Managment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,320
1,552
0.669
* Total Citation Counts Rankings
Ranking Based On Selection :23
Consumer Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,114
557
0.263
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing
Eye Tracking
Social Networks
Viral Marketing
Bayesian Statistics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,721
892
0.518
* Total Citation Counts Rankings
Ranking Based On Selection :25
consumer psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,661
776
0.467
* Total Citation Counts Rankings
Rankings
32,187
281
76
Ranking Based On Selection: 1
David Tse
University of Hong Kong
Pok Fu Lam, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23,061
6,236
0.270
China marketing
international marketing
consumer satisfaction
marketing in emerging economies
* Total Citation Counts Rankings
Rankings
38,638
332
54
Ranking Based On Selection: 2
Zhilin Yang 楊志林|Forrest Yang
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,257
9,146
0.451
Marketing
Institutional Theory
Service Marketing
Channel Management
AI in Marketing
* Total Citation Counts Rankings
Rankings
40,018
338
42
Ranking Based On Selection: 3
Piyush Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19,751
10,350
0.524
Marketing
Consumer behavior
Self-regulation
Counterfeit
Services
* Total Citation Counts Rankings
Rankings
79,327
656
101
Ranking Based On Selection: 4
Kaye Chon
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,718
5,496
0.469
Innovation and leadership
services management
convention tourism
marketing of hospitality and tourism services
* Total Citation Counts Rankings
Rankings
107,716
859
204
Ranking Based On Selection: 5
Chi Kin BenneTT Yim
University of Hong Kong
Pok Fu Lam, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,015
3,404
0.378
Services Marketing
Customer Satisfaction
* Total Citation Counts Rankings
Rankings
112,038
901
141
Ranking Based On Selection: 6
Chenting Su
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,708
3,933
0.452
B2B Marketing
Internet Marketing
Consumer group Decision Making
* Total Citation Counts Rankings
Rankings
120,482
944
146
Ranking Based On Selection: 7
Julie Juan Li
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,165
4,435
0.543
* Total Citation Counts Rankings
Rankings
166,856
1,227
12
Ranking Based On Selection: 8
Geng Cui
Lingnan University
Tuen Mun, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,003
2,546
0.424
marketing
consumer behavior
international business
e-marketing
artificial intelligence
* Total Citation Counts Rankings
Rankings
175,582
1,287
202
Ranking Based On Selection: 9
Karin Weber
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,701
2,198
0.386
consumer behavior
services marketing
convention/exhibition mgt.
* Total Citation Counts Rankings
Rankings
190,197
1,391
41
Ranking Based On Selection: 10
Kimmy Wa Chan
Hong Kong Baptist University
Hong Kong, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,251
2,792
0.532
services marketing
customer participation
* Total Citation Counts Rankings
Rankings
209,603
1,514
224
Ranking Based On Selection: 11
Wenyu Dou
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,751
1,923
0.405
* Total Citation Counts Rankings
Rankings
223,584
1,610
1
Ranking Based On Selection: 12
Uchenna Cyril Eze
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,433
2,130
0.480
Information systems
e-business
knowledge management
marketing
responsible consumption
* Total Citation Counts Rankings
Rankings
253,954
1,796
57
Ranking Based On Selection: 13
Noel Ym Siu
Hong Kong Baptist University
Hong Kong, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,862
1,611
0.417
relationship marketing and cultural consumption
* Total Citation Counts Rankings
Rankings
254,812
1,800
18
Ranking Based On Selection: 14
Paul Whitla
Lingnan University
Tuen Mun, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,847
1,086
0.282
* Total Citation Counts Rankings
Rankings
281,607
1,934
312
Ranking Based On Selection: 15
Jackie Tam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,425
1,235
0.361
services marketing and consumer behavior
* Total Citation Counts Rankings
Rankings
301,423
2,055
2
Ranking Based On Selection: 16
FY Millissa Cheung
Hong Kong Shue Yan University
North Point, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,161
2,140
0.677
Branding
Consumer ethics
Social media marketing
Customer co-creation
Customer relationship marketing
* Total Citation Counts Rankings
Rankings
324,407
2,194
355
Ranking Based On Selection: 17
Flora Gu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,893
1,689
0.584
* Total Citation Counts Rankings
Rankings
333,389
2,243
329
Ranking Based On Selection: 18
Anirban Mukhopadhyay
Hong Kong University of Science & Technology
Sai Kung District, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,797
1,508
0.539
Consumer psychology
motivation
lay theories
emotions
* Total Citation Counts Rankings
Rankings
333,426
2,244
7
Ranking Based On Selection: 19
Man Lai Cheung
Hang Seng University of Hong Kong
Lek Yuen Estate, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,796
2,786
0.996
Customer engagement
metaverse
social-media influencer marketing
technology adoption
* Total Citation Counts Rankings
Rankings
345,851
2,301
373
Ranking Based On Selection: 20
Yuwei Jiang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,673
1,837
0.687
Social Influence on Consumer Behavior
Visual Marketing
Self and Identity
* Total Citation Counts Rankings
Rankings
347,455
2,311
76
Ranking Based On Selection: 21
Alex Sl Tsang
Hong Kong Baptist University
Hong Kong, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,658
1,209
0.455
Consumer Well-Being
Pro-Social Consumption
Socially Responsible Marketing
* Total Citation Counts Rankings
Rankings
385,970
2,491
370
Ranking Based On Selection: 22
Pengfei Guo
City University of Hong Kong
Coimbatore, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,320
1,552
0.669
Service Operations Management
Supply Chain Management
Health Care Managment
* Total Citation Counts Rankings
Rankings
413,474
2,611
380
Ranking Based On Selection: 23
Anaimalai Muthukrishnan
Hong Kong University of Science & Technology
Sai Kung District, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,114
557
0.263
* Total Citation Counts Rankings
Rankings
478,403
2,909
432
Ranking Based On Selection: 24
Ralf Van Der Lans
Hong Kong University of Science & Technology
Sai Kung District, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,721
892
0.518
Marketing
Eye Tracking
Social Networks
Viral Marketing
Bayesian Statistics
* Total Citation Counts Rankings
Rankings
490,083
2,943
438
Ranking Based On Selection: 25
Jiewen Hong
Hong Kong University of Science & Technology
Sai Kung District, Hong Kong
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,661
776
0.467