Citation Rankings
Highly Cited Researchers
New Zealand Highly Cited Researchers CitationBusiness & Management / Marketing in New Zealand Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,557
66,506
0.661
* Total Citation Counts Rankings
Ranking Based On Selection :2
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,841
19,219
0.552
* Total Citation Counts Rankings
Ranking Based On Selection :3
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,872
14,994
0.795
* Total Citation Counts Rankings
Ranking Based On Selection :4
Green consumption
consumer ethics
corporate environmental strategies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,725
5,845
0.499
* Total Citation Counts Rankings
Ranking Based On Selection :5
tourism behaviour
decision-making
experiencing
destination branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,245
4,746
0.463
* Total Citation Counts Rankings
Ranking Based On Selection :6
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,484
4,561
0.481
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,871
2,913
0.328
* Total Citation Counts Rankings
Ranking Based On Selection :8
service performance
branding
luxury
SME internationalisation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,761
4,964
0.567
* Total Citation Counts Rankings
Ranking Based On Selection :9
market shaping
market innovation
shaping strategies
business models
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
4,387
0.706
* Total Citation Counts Rankings
Ranking Based On Selection :10
Brand Management
B2B Marketing
Private Labels
Retail Channels
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,761
3,791
0.658
* Total Citation Counts Rankings
Ranking Based On Selection :11
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,380
3,529
0.656
* Total Citation Counts Rankings
Ranking Based On Selection :12
B2B relationships
cross-cultural CB
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,366
2,604
0.485
* Total Citation Counts Rankings
Ranking Based On Selection :13
consumer behavior
service marketing
tourist behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,139
2,626
0.511
* Total Citation Counts Rankings
Ranking Based On Selection :14
Branding
Buyer Behaviour
Survey Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,872
2,161
0.444
* Total Citation Counts Rankings
Ranking Based On Selection :15
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,166
2,528
0.607
* Total Citation Counts Rankings
Ranking Based On Selection :16
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,787
2,644
0.698
* Total Citation Counts Rankings
Ranking Based On Selection :17
Consumer Behaviour
Research Methods
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,418
2,622
0.767
* Total Citation Counts Rankings
Ranking Based On Selection :18
place marketing
place branding
city branding
world cities
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,342
1,927
0.577
* Total Citation Counts Rankings
Ranking Based On Selection :19
Sustainable consumption
sustainability marketing
social marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,188
3,133
0.983
* Total Citation Counts Rankings
Ranking Based On Selection :20
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,177
1,919
0.604
* Total Citation Counts Rankings
Ranking Based On Selection :21
Services
Relational Marketing
Emerging Technologies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,168
1,986
0.627
* Total Citation Counts Rankings
Ranking Based On Selection :22
Sustainable Consumption
Prosocial behaviour
Influencer Marketing
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,166
2,706
0.855
* Total Citation Counts Rankings
Ranking Based On Selection :23
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,949
1,549
0.525
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,928
1,380
0.471
* Total Citation Counts Rankings
Ranking Based On Selection :25
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,749
994
0.362
* Total Citation Counts Rankings
Rankings
3,073
15
1
Ranking Based On Selection: 1
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,557
66,506
0.661
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
* Total Citation Counts Rankings
Rankings
17,770
57
20
Ranking Based On Selection: 2
Roderick J Brodie
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
34,841
19,219
0.552
Branding and Relationships
Service Management and Engagement
Theorizing in Marketing
* Total Citation Counts Rankings
Rankings
43,824
163
11
Ranking Based On Selection: 3
Girish Prayag
University of Canterbury
Christchurch, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18,872
14,994
0.795
organisational resilience
tourist behaviour
disaster tourism
wine tourism
place attachment
* Total Citation Counts Rankings
Rankings
81,584
363
20
Ranking Based On Selection: 4
Ricky Yk Chan
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,725
5,845
0.499
Green consumption
consumer ethics
corporate environmental strategies
* Total Citation Counts Rankings
Rankings
95,850
443
90
Ranking Based On Selection: 5
Juergen Gnoth
University of Otago
North Dunedin, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,245
4,746
0.463
tourism behaviour
decision-making
experiencing
destination branding
* Total Citation Counts Rankings
Rankings
104,594
490
104
Ranking Based On Selection: 6
Janet Hoek
University of Otago
North Dunedin, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,484
4,561
0.481
Public health
Tobacco control policy
Survey research
Qualitative research
Social marketing
* Total Citation Counts Rankings
Rankings
112,836
542
24
Ranking Based On Selection: 7
Richard J Varey
University of Waikato
Yeni Zelanda, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,871
2,913
0.328
Marketing system
Society and Marketing
Marketing in sustainable society
Relationship Marketing
Managed interaction
* Total Citation Counts Rankings
Rankings
114,506
560
59
Ranking Based On Selection: 8
Nicholas Ashill
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8,761
4,964
0.567
service performance
branding
luxury
SME internationalisation
* Total Citation Counts Rankings
Rankings
165,591
843
233
Ranking Based On Selection: 9
Suvi Nenonen
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,212
4,387
0.706
market shaping
market innovation
shaping strategies
business models
* Total Citation Counts Rankings
Rankings
178,406
906
46
Ranking Based On Selection: 10
Mark Glynn
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,761
3,791
0.658
Brand Management
B2B Marketing
Private Labels
Retail Channels
* Total Citation Counts Rankings
Rankings
190,702
994
77
Ranking Based On Selection: 11
Paul W Ballantine
University of Canterbury
Christchurch, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,380
3,529
0.656
Retailing
Consumer Behaviour
Social and Ethical Issues in Marketing
* Total Citation Counts Rankings
Rankings
191,215
998
53
Ranking Based On Selection: 12
Roger Marshall
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,366
2,604
0.485
* Total Citation Counts Rankings
Rankings
199,450
1,053
58
Ranking Based On Selection: 13
Kenneth F Hyde
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,139
2,626
0.511
consumer behavior
service marketing
tourist behavior
* Total Citation Counts Rankings
Rankings
210,154
1,129
99
Ranking Based On Selection: 14
Malcolm Wright
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,872
2,161
0.444
Branding
Buyer Behaviour
Survey Research
* Total Citation Counts Rankings
Rankings
243,163
1,331
265
Ranking Based On Selection: 15
Robert Aitken
University of Otago
North Dunedin, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,166
2,528
0.607
marketing ethics
children and marketing
sustainability
service dominant logic
place branding.
* Total Citation Counts Rankings
Rankings
264,883
1,469
81
Ranking Based On Selection: 16
Krzysztof Kubacki
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,787
2,644
0.698
social impact of marketing
social marketing
ethics
behaviour change
systematic reviews
* Total Citation Counts Rankings
Rankings
289,276
1,616
305
Ranking Based On Selection: 17
Lisa McNeill
University of Otago
North Dunedin, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,418
2,622
0.767
Consumer Behaviour
Research Methods
Retailing
* Total Citation Counts Rankings
Rankings
295,016
1,650
313
Ranking Based On Selection: 18
Andrea Insch
University of Otago
North Dunedin, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,342
1,927
0.577
place marketing
place branding
city branding
world cities
* Total Citation Counts Rankings
Rankings
306,827
1,708
432
Ranking Based On Selection: 19
Joya A Kemper
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,188
3,133
0.983
Sustainable consumption
sustainability marketing
social marketing
* Total Citation Counts Rankings
Rankings
307,747
1,713
155
Ranking Based On Selection: 20
Henry Fl Chung
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,177
1,919
0.604
Marketing/International marketing strategies
Technology strategy
immigrant enterprises
* Total Citation Counts Rankings
Rankings
308,464
1,717
324
Ranking Based On Selection: 21
Tony Garry
University of Otago
North Dunedin, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,168
1,986
0.627
Services
Relational Marketing
Emerging Technologies
* Total Citation Counts Rankings
Rankings
308,616
1,719
101
Ranking Based On Selection: 22
Sommer Kapitan
Auckland University of Technology
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,166
2,706
0.855
Sustainable Consumption
Prosocial behaviour
Influencer Marketing
Social Marketing
* Total Citation Counts Rankings
Rankings
327,379
1,833
464
Ranking Based On Selection: 23
Laszlo Sajtos
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,949
1,549
0.525
Tecnnology-infused customer relationship management
service recovery
complaint management
text analytics
* Total Citation Counts Rankings
Rankings
329,224
1,844
468
Ranking Based On Selection: 24
Bodo Lang
University of Auckland
Auckland, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,928
1,380
0.471
Marketing communication (online and offline)
services marketing
sharing economy
social and sustainable marketing
public heal
* Total Citation Counts Rankings
Rankings
346,495
1,936
184
Ranking Based On Selection: 25
Robert A Davis
Massey University
Palmerston North, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,749
994
0.362
Service Culture
Innovation
Authenticity
Interactive Marketing
Branding