Citation Rankings
Highly Cited Researchers
Poland Highly Cited Researchers CitationBusiness & Management / Marketing in Poland Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
market orientation of organizations
consumer behavior
user experiences of generative ar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,640
2,793
0.767
* Total Citation Counts Rankings
Ranking Based On Selection :2
place branding
place marketing
destination branding
marketing terytorialny
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,577
1,562
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :3
digital transformation
digital marketing
social media marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,112
2,550
0.819
* Total Citation Counts Rankings
Ranking Based On Selection :4
information diffusion
decision support systems
sustainability
human-computer interaction
online marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,496
1,851
0.742
* Total Citation Counts Rankings
Ranking Based On Selection :5
marketing
consumer behaviour
organic food
international student mobility
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,472
1,734
0.701
* Total Citation Counts Rankings
Ranking Based On Selection :6
gospodarka przestrzenna
zrównoważony rozwój
turystyka
marketing terytorialny
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,580
429
0.272
* Total Citation Counts Rankings
Ranking Based On Selection :7
nadprzewodnictwo
warstwy cienkie
marketing internetowy
energia odnawialna
OZE
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,423
1,163
0.817
* Total Citation Counts Rankings
Ranking Based On Selection :8
B2B relationship marketing
business relationships for social impact and SDGs
power in business relations
collaboration in R&D
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,352
723
0.535
* Total Citation Counts Rankings
Ranking Based On Selection :9
marketing i branding terytorialny
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,320
694
0.526
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Reklama
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,303
565
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :11
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,302
282
0.217
* Total Citation Counts Rankings
Ranking Based On Selection :12
ochrona konsumentów
zachowania konsumentów
marketing usług
turystyka
jakość i bezpieczeństwo żywności
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,297
397
0.306
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
marketing management
business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,288
218
0.169
* Total Citation Counts Rankings
Ranking Based On Selection :14
consumer behavior
market and marketing research
marketing strategies
retail
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,002
565
0.564
* Total Citation Counts Rankings
Ranking Based On Selection :15
Współpraca transgraniczna
marketing kultury
strategie marketingowe
zarządzanie marketingowe
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
929
701
0.755
* Total Citation Counts Rankings
Ranking Based On Selection :16
funkcjonowanie rynku kultury
kultura jako czynnik rozwoju społeczno-gospodarczego
badania marketingowe
komunikacja marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
908
388
0.427
* Total Citation Counts Rankings
Ranking Based On Selection :17
zarządzanie wiedzą
innowacje
marketing
rozwój przedsiębiorstw
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
813
724
0.891
* Total Citation Counts Rankings
Ranking Based On Selection :18
marketing
konsument
usługi
e-usługi
e-handel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
779
602
0.773
* Total Citation Counts Rankings
Ranking Based On Selection :19
marketing
digital signage
logistics
ergonomics
human computer interactions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
686
480
0.700
* Total Citation Counts Rankings
Ranking Based On Selection :20
Consumer behaviour
marketing
word of mouth
gift giving
zachowania nabywców
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
670
336
0.501
* Total Citation Counts Rankings
Ranking Based On Selection :21
consumer sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
660
263
0.398
* Total Citation Counts Rankings
Ranking Based On Selection :22
korporacje transnarodowe
sieci biznesowe
ekonomia międzynarodowa
biznes marketing zarządzanie międzyn.
konkurencyjność
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
648
320
0.494
* Total Citation Counts Rankings
Ranking Based On Selection :23
consumer behaviour
marketing
value co-creation
customer behaviour
higher education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
615
382
0.621
* Total Citation Counts Rankings
Ranking Based On Selection :24
Business & management
ICT
Education
Mobile Marketing
E-Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
570
439
0.770
* Total Citation Counts Rankings
Ranking Based On Selection :25
consumption
internationalisation of companies
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
562
141
0.251
* Total Citation Counts Rankings
Rankings
274,003
1,042
33
Ranking Based On Selection: 1
Dariusz Dabrowski
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,640
2,793
0.767
marketing
market orientation of organizations
consumer behavior
user experiences of generative ar
* Total Citation Counts Rankings
Rankings
278,197
1,068
5
Ranking Based On Selection: 2
Magdalena Florek
Poznan University of Economics
Poznan, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,577
1,562
0.437
place branding
place marketing
destination branding
marketing terytorialny
* Total Citation Counts Rankings
Rankings
313,075
1,300
5
Ranking Based On Selection: 3
Grzegorz Mazurek
Kozminski University
Warsaw, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,112
2,550
0.819
digital transformation
digital marketing
social media marketing
* Total Citation Counts Rankings
Rankings
373,827
1,745
13
Ranking Based On Selection: 4
Jarosław Jankowski
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,496
1,851
0.742
information diffusion
decision support systems
sustainability
human-computer interaction
online marketing
* Total Citation Counts Rankings
Rankings
376,576
1,776
43
Ranking Based On Selection: 5
Paweł Bryła
University of Lodz
Lodz, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,472
1,734
0.701
marketing
consumer behaviour
organic food
international student mobility
* Total Citation Counts Rankings
Rankings
518,090
3,049
12
Ranking Based On Selection: 6
Beata Meyer
Szczecin University
Szczecin, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,580
429
0.272
gospodarka przestrzenna
zrównoważony rozwój
turystyka
marketing terytorialny
* Total Citation Counts Rankings
Rankings
553,388
3,423
56
Ranking Based On Selection: 7
Ewa Korzeniewska
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,423
1,163
0.817
nadprzewodnictwo
warstwy cienkie
marketing internetowy
energia odnawialna
OZE
* Total Citation Counts Rankings
Rankings
571,191
3,653
22
Ranking Based On Selection: 8
Dariusz Siemieniako
Bialystok Technical University
Bialystok, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,352
723
0.535
B2B relationship marketing
business relationships for social impact and SDGs
power in business relations
collaboration in R&D
* Total Citation Counts Rankings
Rankings
579,534
3,748
23
Ranking Based On Selection: 9
Ewa Glińska
Bialystok Technical University
Bialystok, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,320
694
0.526
* Total Citation Counts Rankings
Rankings
584,182
3,795
8
Ranking Based On Selection: 10
Robert Nowacki
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,303
565
0.434
* Total Citation Counts Rankings
Rankings
584,492
3,799
89
Ranking Based On Selection: 11
Tomasz Domanski
University of Lodz
Lodz, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,302
282
0.217
* Total Citation Counts Rankings
Rankings
585,846
3,822
76
Ranking Based On Selection: 12
Irena Ozimek
Warsaw University of Life Sciences
Warszawa, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,297
397
0.306
ochrona konsumentów
zachowania konsumentów
marketing usług
turystyka
jakość i bezpieczeństwo żywności
* Total Citation Counts Rankings
Rankings
588,320
3,854
8
Ranking Based On Selection: 13
Roman Emanuel Niestrój
WSB University, Dąbrowa Górnicza
Dąbrowa Górnicza, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,288
218
0.169
Marketing
marketing management
business
* Total Citation Counts Rankings
Rankings
677,814
4,935
13
Ranking Based On Selection: 14
Grzegorz Maciejewski
University of Economics in Katowice
Katowice, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,002
565
0.564
consumer behavior
market and marketing research
marketing strategies
retail
sustainability
* Total Citation Counts Rankings
Rankings
704,784
5,305
10
Ranking Based On Selection: 15
Łukasz Krzysztof Wróblewski
WSB University, Dąbrowa Górnicza
Dąbrowa Górnicza, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
929
701
0.755
Współpraca transgraniczna
marketing kultury
strategie marketingowe
zarządzanie marketingowe
* Total Citation Counts Rankings
Rankings
713,303
5,432
31
Ranking Based On Selection: 16
Magdalena Sobocińska
Wroclaw University of Economics
Wroclaw, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
908
388
0.427
funkcjonowanie rynku kultury
kultura jako czynnik rozwoju społeczno-gospodarczego
badania marketingowe
komunikacja marketing
* Total Citation Counts Rankings
Rankings
752,602
5,966
58
Ranking Based On Selection: 17
Rafal Mazur
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
813
724
0.891
zarządzanie wiedzą
innowacje
marketing
rozwój przedsiębiorstw
* Total Citation Counts Rankings
Rankings
767,524
6,179
18
Ranking Based On Selection: 18
Tomasz Szopiński
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
779
602
0.773
marketing
konsument
usługi
e-usługi
e-handel
* Total Citation Counts Rankings
Rankings
811,286
6,857
182
Ranking Based On Selection: 19
Rafał Michalski
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
686
480
0.700
marketing
digital signage
logistics
ergonomics
human computer interactions
* Total Citation Counts Rankings
Rankings
819,511
6,993
26
Ranking Based On Selection: 20
Jolanta Tkaczyk
Kozminski University
Warsaw, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
670
336
0.501
Consumer behaviour
marketing
word of mouth
gift giving
zachowania nabywców
* Total Citation Counts Rankings
Rankings
824,712
7,067
141
Ranking Based On Selection: 21
Iwona Kowalczuk
Warsaw University of Life Sciences
Warszawa, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
660
263
0.398
* Total Citation Counts Rankings
Rankings
830,628
7,160
165
Ranking Based On Selection: 22
Magdalena Rosińska Bukowska
University of Lodz
Lodz, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
648
320
0.494
korporacje transnarodowe
sieci biznesowe
ekonomia międzynarodowa
biznes marketing zarządzanie międzyn.
konkurencyjność
* Total Citation Counts Rankings
Rankings
847,827
7,429
547
Ranking Based On Selection: 23
Katarzyna Dziewanowska
University of Warsaw
Warszawa, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
615
382
0.621
consumer behaviour
marketing
value co-creation
customer behaviour
higher education
* Total Citation Counts Rankings
Rankings
872,042
7,820
22
Ranking Based On Selection: 24
Luis Ochoa Siguencia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
570
439
0.770
Business & management
ICT
Education
Mobile Marketing
E-Management
* Total Citation Counts Rankings
Rankings
876,963
7,916
30
Ranking Based On Selection: 25
Anna Olejniczuk-Merta
Kozminski University
Warsaw, Poland
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
562
141
0.251
consumption
internationalisation of companies
consumer behaviour