The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 1
Marketing
e-business
strategy
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,214
2,850
0.395
* Total Citation Counts Rankings
Ranking Based On Selection: 2
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,941
6,301
0.908
* Total Citation Counts Rankings
Ranking Based On Selection: 3
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,326
3,248
0.977
* Total Citation Counts Rankings
Ranking Based On Selection: 4
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,563
1,956
0.763
* Total Citation Counts Rankings
Ranking Based On Selection: 5
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,942
1,892
0.974
* Total Citation Counts Rankings
Ranking Based On Selection: 6
CRM
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,595
1,303
0.817
* Total Citation Counts Rankings
Ranking Based On Selection: 7
E-marketing
Marketing ethics
Marketing in developing countries
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,323
1,007
0.761
* Total Citation Counts Rankings
Ranking Based On Selection: 8
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,279
847
0.662
* Total Citation Counts Rankings
Ranking Based On Selection: 9
Marketing
Consumer behavior
Service Marketing
E-Marketing
Structural equation modelling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,276
976
0.765
* Total Citation Counts Rankings
Ranking Based On Selection: 10
Marketing
Hospitality
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,068
385
0.360
* Total Citation Counts Rankings
Ranking Based On Selection: 11
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,061
811
0.764
* Total Citation Counts Rankings
Ranking Based On Selection: 12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
957
409
0.427
* Total Citation Counts Rankings
Ranking Based On Selection: 13
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
946
393
0.415
* Total Citation Counts Rankings
Ranking Based On Selection: 14
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
904
545
0.603
* Total Citation Counts Rankings
Ranking Based On Selection: 15
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
701
663
0.946
* Total Citation Counts Rankings
Ranking Based On Selection: 16
Marketing Management
E-commerce and M-commerce
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
699
467
0.668
* Total Citation Counts Rankings
Ranking Based On Selection: 17
Consumer Behavior
service quality
tourism marketing. cross-cultural issues in marketing a
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
220
0.335
* Total Citation Counts Rankings
Ranking Based On Selection: 18
Marketing
Product Placement
Consumer Behaviour
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
622
618
0.994
* Total Citation Counts Rankings
Ranking Based On Selection: 19
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
586
382
0.652
* Total Citation Counts Rankings
Ranking Based On Selection: 20
CSR
Philanthropy
Marketing Ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
534
521
0.976
* Total Citation Counts Rankings
Ranking Based On Selection: 21
Business Management
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
533
492
0.923
* Total Citation Counts Rankings
Ranking Based On Selection: 22
Consumer Behaviour
Customer Engagement
Digital Entrepreneurship
Metaverse
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
411
409
0.995
* Total Citation Counts Rankings
Ranking Based On Selection: 23
Marketing de la distribution - Comportement du Consommateur - Attachement au lieu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
389
100
0.257
* Total Citation Counts Rankings
Ranking Based On Selection: 24
Marketing
Consumer Behaviour
Customer Satisfaction
Insurance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
387
254
0.656
* Total Citation Counts Rankings
Ranking Based On Selection: 25
Ecommerce Marketing
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
373
358
0.960
M Sadiq Sohail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,214
2,850
0.395
Marketing
e-business
strategy
consumer behaviour
Jamid Ul Islam
Prince Sultan University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,941
6,301
0.908
Customer Engagement
Consumer Engagement
Brand Experience
Online Brand Communities
CSR
Ganesh Dash
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,326
3,248
0.977
Marketing
Data Analysis
Consumer Behavior
Marketing 4.0
Digital Marketing
Abdul Rahim Abu Bakar
Prince Sultan University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,563
1,956
0.763
Entrepreneurship
Technology Adoption & Diffusion
Service Quality
Competitive Strategy and Strategic Positioning
Amir Zaib Abbasi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,942
1,892
0.974
User Experience and engagement in videogaming
Consumer Behavior/Psychology perspectives
HCI
Mohammad Almotairi
King Saud University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,595
1,303
0.817
Abdel Monim Shaltoni
Alfaisal University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,323
1,007
0.761
E-marketing
Marketing ethics
Marketing in developing countries
Methaq Ahmed Sallam
Najran University
Najran, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,279
847
0.662
consumer behavior
corporate credibility
attitude and attitude brand and purchase intention
Ahmad Zamil
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,276
976
0.765
Marketing
Consumer behavior
Service Marketing
E-Marketing
Structural equation modelling
Muhammad Asad Sadi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,068
385
0.360
Abdel Hafiez Ali Hasaballah
Qassim University
Buraidah, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,061
811
0.764
Zainurin Bin Dahari
Prince Sultan University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
957
409
0.427
Nabil Mzoughi
Dar Al Uloom University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
946
393
0.415
E-Marketing
Tourism Marketing
Bank Marketing
Advertising
Management
Saad Alhoqail
Alfaisal University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
904
545
0.603
Zohra Ghali Zinoubi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
701
663
0.946
Consumer behavior
Green Marketing
E-commerce
Management
E-learning.
Mohammad Wasiq
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
699
467
0.668
Marketing Management
E-commerce and M-commerce
Naima Bogari
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
220
0.335
Consumer Behavior
service quality
tourism marketing. cross-cultural issues in marketing a
Alharthi Rami Hashem E
Taif University
Taif, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
622
618
0.994
Marketing
Product Placement
Consumer Behaviour
Entrepreneurship
Ltifi Moez
Shaqra University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
586
382
0.652
Digital Marketing / Mobile marketing / Consumer behaviour / Chatbot /Blockchain / A I
Yazeed Alfakhri
Prince Sultan University
Riyadh, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
534
521
0.976
Abdelbaset M Alkhawaldeh
Taibah University
Medina, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
533
492
0.923
Prakash Singh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
411
409
0.995
Consumer Behaviour
Customer Engagement
Digital Entrepreneurship
Metaverse
Social Media Marketing
Faouzi Najjar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
389
100
0.257
Marketing de la distribution - Comportement du Consommateur - Attachement au lieu
Zaid Ahmad Ansari, Of Marketing
Qassim University
Buraidah, Saudi Arabia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
387
254
0.656
Marketing
Consumer Behaviour
Customer Satisfaction
Insurance
Sufyan Habib
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
373
358
0.960
Ecommerce Marketing
Social Media Marketing