Citation Rankings
Highly Cited Researchers
Slovenia Highly Cited Researchers CitationBusiness & Management / Marketing in Slovenia Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
marketing communications
tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,572
4,459
0.589
* Total Citation Counts Rankings
Ranking Based On Selection :2
CSR
sustainability
consumption
communication
(corporate) marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,337
4,130
0.652
* Total Citation Counts Rankings
Ranking Based On Selection :3
branding
destination
image
internationalization
SME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,173
2,786
0.451
* Total Citation Counts Rankings
Ranking Based On Selection :4
Corporate communication
corporate & brand identification
marketing
public relations
management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,704
2,710
0.576
* Total Citation Counts Rankings
Ranking Based On Selection :5
international marketing strategy
consumer behavior across cultures
exporting
interfirm relationships
psychic distance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,089
1,494
0.365
* Total Citation Counts Rankings
Ranking Based On Selection :6
Consumer behaviour
Research methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,210
1,109
0.345
* Total Citation Counts Rankings
Ranking Based On Selection :7
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,568
778
0.496
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,181
909
0.770
* Total Citation Counts Rankings
Ranking Based On Selection :9
behavior change
social marketing
empowerment
health promotion
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,009
659
0.653
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
services quality
sustainable tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
516
186
0.360
* Total Citation Counts Rankings
Ranking Based On Selection :11
customer satisfaction
loyalty
quality of services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
182
80
0.440
* Total Citation Counts Rankings
Ranking Based On Selection :12
Branding
Advertising
Tourism
Marketing communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
155
80
0.516
* Total Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
124
53
0.427
* Total Citation Counts Rankings
Ranking Based On Selection :14
marketing marketing research services marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101
43
0.426
* Total Citation Counts Rankings
Rankings
130,998
92
50
Ranking Based On Selection: 1
Vesna Žabkar
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,572
4,459
0.589
marketing
marketing communications
tourism
* Total Citation Counts Rankings
Rankings
157,931
115
61
Ranking Based On Selection: 2
Ursa Golob
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,337
4,130
0.652
CSR
sustainability
consumption
communication
(corporate) marketing
* Total Citation Counts Rankings
Rankings
162,228
124
65
Ranking Based On Selection: 3
Maja Konečnik Ruzzier
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,173
2,786
0.451
branding
destination
image
internationalization
SME
* Total Citation Counts Rankings
Rankings
211,639
182
98
Ranking Based On Selection: 4
Klement Podnar
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,704
2,710
0.576
Corporate communication
corporate & brand identification
marketing
public relations
management
* Total Citation Counts Rankings
Rankings
241,065
213
113
Ranking Based On Selection: 5
Irena Vida
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,089
1,494
0.365
international marketing strategy
consumer behavior across cultures
exporting
interfirm relationships
psychic distance
* Total Citation Counts Rankings
Rankings
297,606
283
32
Ranking Based On Selection: 6
Damijan Mumel
University of Maribor
Maribor, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,210
1,109
0.345
* Total Citation Counts Rankings
Rankings
509,434
510
65
Ranking Based On Selection: 7
Aleksandra Pisnik
University of Maribor
Maribor, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,568
778
0.496
* Total Citation Counts Rankings
Rankings
606,773
632
318
Ranking Based On Selection: 8
Mateja Kos Koklic
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,181
909
0.770
* Total Citation Counts Rankings
Rankings
663,071
687
348
Ranking Based On Selection: 9
Tanja Kamin
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,009
659
0.653
behavior change
social marketing
empowerment
health promotion
sustainability
* Total Citation Counts Rankings
Rankings
891,328
940
6
Ranking Based On Selection: 10
Armand Faganel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
516
186
0.360
marketing
services quality
sustainable tourism
* Total Citation Counts Rankings
Rankings
1,312,316
1,506
3
Ranking Based On Selection: 11
Hana Šuster Erjavec,
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
182
80
0.440
customer satisfaction
loyalty
quality of services
* Total Citation Counts Rankings
Rankings
1,380,103
1,589
692
Ranking Based On Selection: 12
Petek Nusa
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
155
80
0.516
Branding
Advertising
Tourism
Marketing communications
* Total Citation Counts Rankings
Rankings
1,474,389
1,675
18
Ranking Based On Selection: 13
Danijel Bratina
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
124
53
0.427
* Total Citation Counts Rankings
Rankings
1,557,567
1,733
19
Ranking Based On Selection: 14
Danijel Bratina
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101
43
0.426
marketing marketing research services marketing