Citation Rankings
Highly Cited Researchers
Slovenia Highly Cited Researchers CitationBusiness & Management / Marketing in Slovenia Rankings 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :1
marketing
marketing communications
tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,856
4,715
0.600
* Total Citation Counts Rankings
Ranking Based On Selection :2
CSR
sustainability
consumption
communication
(corporate) marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,564
4,341
0.661
* Total Citation Counts Rankings
Ranking Based On Selection :3
branding
destination
image
internationalization
SME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,304
2,899
0.460
* Total Citation Counts Rankings
Ranking Based On Selection :4
Corporate communication
corporate & brand identification
marketing
public relations
management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,853
2,851
0.587
* Total Citation Counts Rankings
Ranking Based On Selection :5
international marketing strategy
consumer behavior across cultures
exporting
interfirm relationships
psychic distance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,168
1,560
0.374
* Total Citation Counts Rankings
Ranking Based On Selection :6
Consumer behaviour
Research methods
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,275
1,163
0.355
* Total Citation Counts Rankings
Ranking Based On Selection :7
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,628
832
0.511
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,244
970
0.780
* Total Citation Counts Rankings
Ranking Based On Selection :9
behavior change
social marketing
empowerment
health promotion
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,054
705
0.669
* Total Citation Counts Rankings
Ranking Based On Selection :10
marketing
services quality
sustainable tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
519
188
0.362
* Total Citation Counts Rankings
Ranking Based On Selection :11
Communications
Advertising
Marketing
Product Placement
Media economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
190
138
0.726
* Total Citation Counts Rankings
Ranking Based On Selection :12
customer satisfaction
loyalty
quality of services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
189
87
0.460
* Total Citation Counts Rankings
Ranking Based On Selection :13
Branding
Advertising
Tourism
Marketing communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
155
80
0.516
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
126
55
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :15
marketing marketing research services marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
45
0.437
* Total Citation Counts Rankings
Ranking Based On Selection :16
marketing
city marketing
branding
visual design
graphic design
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
66
0.846
* Total Citation Counts Rankings
Rankings
129,911
92
50
Ranking Based On Selection: 1
Vesna Žabkar
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7,856
4,715
0.600
marketing
marketing communications
tourism
* Total Citation Counts Rankings
Rankings
157,273
115
62
Ranking Based On Selection: 2
Ursa Golob
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,564
4,341
0.661
CSR
sustainability
consumption
communication
(corporate) marketing
* Total Citation Counts Rankings
Rankings
163,943
127
66
Ranking Based On Selection: 3
Maja Konečnik Ruzzier
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,304
2,899
0.460
branding
destination
image
internationalization
SME
* Total Citation Counts Rankings
Rankings
212,047
186
99
Ranking Based On Selection: 4
Klement Podnar
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,853
2,851
0.587
Corporate communication
corporate & brand identification
marketing
public relations
management
* Total Citation Counts Rankings
Rankings
244,375
220
115
Ranking Based On Selection: 5
Irena Vida
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,168
1,560
0.374
international marketing strategy
consumer behavior across cultures
exporting
interfirm relationships
psychic distance
* Total Citation Counts Rankings
Rankings
301,724
294
36
Ranking Based On Selection: 6
Damijan Mumel
University of Maribor
Maribor, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,275
1,163
0.355
* Total Citation Counts Rankings
Rankings
510,371
511
67
Ranking Based On Selection: 7
Aleksandra Pisnik
University of Maribor
Maribor, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,628
832
0.511
* Total Citation Counts Rankings
Rankings
603,107
622
312
Ranking Based On Selection: 8
Mateja Kos Koklic
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,244
970
0.780
* Total Citation Counts Rankings
Rankings
662,578
690
346
Ranking Based On Selection: 9
Tanja Kamin
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,054
705
0.669
behavior change
social marketing
empowerment
health promotion
sustainability
* Total Citation Counts Rankings
Rankings
904,007
955
7
Ranking Based On Selection: 10
Armand Faganel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
519
188
0.362
marketing
services quality
sustainable tourism
* Total Citation Counts Rankings
Rankings
1,311,293
1,493
236
Ranking Based On Selection: 11
Tina Tomazic
University of Maribor
Maribor, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
190
138
0.726
Communications
Advertising
Marketing
Product Placement
Media economics
* Total Citation Counts Rankings
Rankings
1,314,145
1,499
3
Ranking Based On Selection: 12
Hana Šuster Erjavec,
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
189
87
0.460
customer satisfaction
loyalty
quality of services
* Total Citation Counts Rankings
Rankings
1,398,033
1,596
694
Ranking Based On Selection: 13
Petek Nusa
University of Ljubljana
Ljubljana, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
155
80
0.516
Branding
Advertising
Tourism
Marketing communications
* Total Citation Counts Rankings
Rankings
1,485,510
1,673
18
Ranking Based On Selection: 14
Danijel Bratina
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
126
55
0.437
* Total Citation Counts Rankings
Rankings
1,567,174
1,731
19
Ranking Based On Selection: 15
Danijel Bratina
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
45
0.437
marketing marketing research services marketing
* Total Citation Counts Rankings
Rankings
1,672,834
1,799
280
Ranking Based On Selection: 16
Katja Udir Mišič
University of Maribor
Maribor, Slovenia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
66
0.846
marketing
city marketing
branding
visual design
graphic design