Citation Rankings
Highly Cited Researchers
Tanzania Highly Cited Researchers CitationBusiness & Management / Marketing in Tanzania Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
international marketing
innovative and sustainable tourism
value chains analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,645
1,035
0.629
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing
Entrepreneurship
Human Resource Management
Manufacturing Economy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
588
553
0.940
* Total Citation Counts Rankings
Ranking Based On Selection :3
SME Development
Entrepreneurship
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
527
518
0.983
* Total Citation Counts Rankings
Ranking Based On Selection :4
Marketing and Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
453
304
0.671
* Total Citation Counts Rankings
Ranking Based On Selection :5
Agricultural marketing and Finance
Biodiversity Conservation
Livelihoods and Poverty Analysis
Value Chain Analysis
Project A
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
410
231
0.563
* Total Citation Counts Rankings
Ranking Based On Selection :6
Market orientation
entrepreneurial orientation
SME
tourism
service marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
140
0.348
* Total Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Innovation development
Technology adoption
Agriculture
Environment management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
322
297
0.922
* Total Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Agribusiness
Finance
Microfinance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
320
194
0.606
* Total Citation Counts Rankings
Ranking Based On Selection :9
Brand Management
Destination Marketing
Marketing Ethics
Sports Marketing
CSR
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
279
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Consumer Behavior
Green service
Tourism management
Ecotourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
267
257
0.963
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Entrepreneurship development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
193
186
0.964
* Total Citation Counts Rankings
Ranking Based On Selection :12
IT Project Management Audit and Assurance
Digital Transformation Development Strategy and Digital Marketing
Artificial Intelli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
134
0.937
* Total Citation Counts Rankings
Ranking Based On Selection :13
Digital Marketing &Frugal Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
105
0.734
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing for Small Businesses
Digital economy and Innovation
Health Supply Chain
B Weight loss
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
134
129
0.963
* Total Citation Counts Rankings
Ranking Based On Selection :15
consumer behavior
food product development
Non communicable diseases
Food and nutrition security
Textiles
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
118
100
0.847
* Total Citation Counts Rankings
Ranking Based On Selection :16
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107
68
0.636
* Total Citation Counts Rankings
Ranking Based On Selection :17
Social media
entrepreneurship
marketing communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
94
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :18
Information marketing
information communication
web information
information quality
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92
60
0.652
* Total Citation Counts Rankings
Ranking Based On Selection :19
Consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84
53
0.631
* Total Citation Counts Rankings
Ranking Based On Selection :20
Customer Value
Business Strategy
Business Model
Value Creation
Value Chain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
69
0.986
* Total Citation Counts Rankings
Ranking Based On Selection :21
Mobile marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
47
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :22
Mobile marketing
Business Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
47
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :23
Marketing
Investment analysis
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45
44
0.978
* Total Citation Counts Rankings
Ranking Based On Selection :24
Marketing
International Business
Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
27
0.659
* Total Citation Counts Rankings
Ranking Based On Selection :25
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
33
0.868
* Total Citation Counts Rankings
Rankings
493,238
149
30
Ranking Based On Selection: 1
Wineaster Anderson
University of Dar Es Salaam
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,645
1,035
0.629
international marketing
innovative and sustainable tourism
value chains analysis
* Total Citation Counts Rankings
Rankings
850,222
388
5
Ranking Based On Selection: 2
Chacha Magasi
College of Business Education
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
588
553
0.940
Marketing
Entrepreneurship
Human Resource Management
Manufacturing Economy
* Total Citation Counts Rankings
Rankings
884,318
427
12
Ranking Based On Selection: 3
Ismail J. Ismail
University of Dodoma
Dodoma, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
527
518
0.983
SME Development
Entrepreneurship
Marketing
* Total Citation Counts Rankings
Rankings
941,431
482
11
Ranking Based On Selection: 4
Hawa Petro Tundui
Mzumbe University
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
453
304
0.671
* Total Citation Counts Rankings
Rankings
981,337
542
147
Ranking Based On Selection: 5
Fredy TM Kilima
Sokoine University of Agriculture
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
410
231
0.563
Agricultural marketing and Finance
Biodiversity Conservation
Livelihoods and Poverty Analysis
Value Chain Analysis
Project A
* Total Citation Counts Rankings
Rankings
989,337
551
4
Ranking Based On Selection: 6
Jan-Erik Jaensson
Open University of Tanzania
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
140
0.348
Market orientation
entrepreneurial orientation
SME
tourism
service marketing
* Total Citation Counts Rankings
Rankings
1,076,091
680
53
Ranking Based On Selection: 7
Gabriel C. Malima
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
322
297
0.922
Marketing
Innovation development
Technology adoption
Agriculture
Environment management
* Total Citation Counts Rankings
Rankings
1,079,100
684
7
Ranking Based On Selection: 8
Joseph Magali
Open University of Tanzania
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
320
194
0.606
Marketing
Agribusiness
Finance
Microfinance
* Total Citation Counts Rankings
Rankings
1,133,243
765
52
Ranking Based On Selection: 9
David Amani
University of Dodoma
Dodoma, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
279
1.000
Brand Management
Destination Marketing
Marketing Ethics
Sports Marketing
CSR
* Total Citation Counts Rankings
Rankings
1,151,501
789
5
Ranking Based On Selection: 10
Hamad Said
State University of Zanzibar
Zanzibar City, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
267
257
0.963
Marketing
Consumer Behavior
Green service
Tourism management
Ecotourism
* Total Citation Counts Rankings
Rankings
1,286,115
955
72
Ranking Based On Selection: 11
Amani Tegambwage
University of Dodoma
Dodoma, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
193
186
0.964
Marketing
Entrepreneurship development
* Total Citation Counts Rankings
Rankings
1,412,629
1,141
77
Ranking Based On Selection: 12
Elizabeth Mkoba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
134
0.937
IT Project Management Audit and Assurance
Digital Transformation Development Strategy and Digital Marketing
Artificial Intelli
* Total Citation Counts Rankings
Rankings
1,413,465
1,143
1
Ranking Based On Selection: 13
Alberto Gabriel Ndekwa
Ruaha Catholic University
Iringa, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
105
0.734
Digital Marketing &Frugal Innovation
* Total Citation Counts Rankings
Rankings
1,440,106
1,177
37
Ranking Based On Selection: 14
Omary Swallehe
Mzumbe University
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
134
129
0.963
Marketing for Small Businesses
Digital economy and Innovation
Health Supply Chain
B Weight loss
* Total Citation Counts Rankings
Rankings
1,493,525
1,272
295
Ranking Based On Selection: 15
Zahra Said Majili
Sokoine University of Agriculture
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
118
100
0.847
consumer behavior
food product development
Non communicable diseases
Food and nutrition security
Textiles
* Total Citation Counts Rankings
Rankings
1,533,909
1,334
22
Ranking Based On Selection: 16
Rashid Hatibu
College of Business Education
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
107
68
0.636
* Total Citation Counts Rankings
Rankings
1,583,131
1,409
338
Ranking Based On Selection: 17
Patrokil Kanje
University of Dar Es Salaam
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
94
1.000
Social media
entrepreneurship
marketing communications
* Total Citation Counts Rankings
Rankings
1,593,762
1,432
320
Ranking Based On Selection: 18
Ester Ernest Mnzava
Sokoine University of Agriculture
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
92
60
0.652
Information marketing
information communication
web information
information quality
* Total Citation Counts Rankings
Rankings
1,629,002
1,500
330
Ranking Based On Selection: 19
Gudila Ancelm Kereth
Sokoine University of Agriculture
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
84
53
0.631
* Total Citation Counts Rankings
Rankings
1,693,872
1,622
67
Ranking Based On Selection: 20
Jasinta Msamula
Mzumbe University
Morogoro, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
69
0.986
Customer Value
Business Strategy
Business Model
Value Creation
Value Chain
* Total Citation Counts Rankings
Rankings
1,823,688
1,884
31
Ranking Based On Selection: 21
F CHILE
College of Business Education
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
47
1.000
* Total Citation Counts Rankings
Rankings
1,823,688
1,884
31
Ranking Based On Selection: 22
Felix Joseph Chille
College of Business Education
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
47
1.000
Mobile marketing
Business Management
* Total Citation Counts Rankings
Rankings
1,839,690
1,918
14
Ranking Based On Selection: 23
Nyanjige Mayala
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45
44
0.978
Marketing
Investment analysis
Management
* Total Citation Counts Rankings
Rankings
1,870,553
1,995
27
Ranking Based On Selection: 24
Pamela Liana
Open University of Tanzania
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41
27
0.659
Marketing
International Business
Entrepreneurship
* Total Citation Counts Rankings
Rankings
1,891,423
2,031
39
Ranking Based On Selection: 25
G Bwemelo
College of Business Education
Dar es Salaam, Tanzania
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
33
0.868