Citation Rankings
Highly Cited Researchers
United States Highly Cited Researchers Citation Business & Management Business & Management / Marketing in United States Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :201
marketing
consumer behavior
marketing education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,551
5,018
0.434
* Total Citation Counts Rankings
Ranking Based On Selection :202
marketing
consumer behavior
psychometrics
technology acceptance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,506
3,722
0.323
* Total Citation Counts Rankings
Ranking Based On Selection :203
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,435
5,625
0.492
* Total Citation Counts Rankings
Ranking Based On Selection :204
self-branding
marketing
retailing
social media
online surveys
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,435
4,451
0.389
* Total Citation Counts Rankings
Ranking Based On Selection :205
Business
Marketing strategy
Public policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,387
2,400
0.211
* Total Citation Counts Rankings
Ranking Based On Selection :206
Sustainable Marketing
Healthcare Decision Making
Culture
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,386
3,868
0.340
* Total Citation Counts Rankings
Ranking Based On Selection :207
sport marketing
sport leadership
and youth program management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,338
5,393
0.476
* Total Citation Counts Rankings
Ranking Based On Selection :208
Knowledge or Service Discovery
SmartHealth
Workflows
Databases
Agent Technologies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,275
2,394
0.212
* Total Citation Counts Rankings
Ranking Based On Selection :209
Digital Marketing
Artificial Intellegiance
Sales
Heathcare
Marketing Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,251
5,748
0.511
* Total Citation Counts Rankings
Ranking Based On Selection :210
Service Innovation
Customer Experience
Jobs-to-be-done
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,232
3,464
0.308
* Total Citation Counts Rankings
Ranking Based On Selection :211
mere exposure effects in advertising
effectiveness of multimedia ads
ad-induced emotions and memory
web-browsing behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,044
4,702
0.426
* Total Citation Counts Rankings
Ranking Based On Selection :212
markets and institutions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,023
5,847
0.530
* Total Citation Counts Rankings
Ranking Based On Selection :213
Marketing
Marketing Theory
Sales Management
Services Marketing
Marketing Channels
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,004
1,832
0.166
* Total Citation Counts Rankings
Ranking Based On Selection :214
marketing
relationship marketing
retail
out-of-stocks
service dominant logic
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,977
3,884
0.354
* Total Citation Counts Rankings
Ranking Based On Selection :215
Tobacco Control
Young adults
Counter-marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,965
5,262
0.480
* Total Citation Counts Rankings
Ranking Based On Selection :216
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,962
4,468
0.408
* Total Citation Counts Rankings
Ranking Based On Selection :217
Marketing Strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,954
2,784
0.254
* Total Citation Counts Rankings
Ranking Based On Selection :218
Selling and Sales Management
Strategic Marketing
Managerial Issues in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,944
4,029
0.368
* Total Citation Counts Rankings
Ranking Based On Selection :219
Marketing Research
CRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,913
3,850
0.353
* Total Citation Counts Rankings
Ranking Based On Selection :220
Marketing
Consumer behavior
Pricing
Regret
Symbolic brand associations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,807
4,969
0.460
* Total Citation Counts Rankings
Ranking Based On Selection :221
Marketing
Economics
Pricing
Channels of Distribution
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,775
2,518
0.234
* Total Citation Counts Rankings
Ranking Based On Selection :222
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,767
2,495
0.232
* Total Citation Counts Rankings
Ranking Based On Selection :223
sustainability
corporate social responsibility
innovation
value relevance of sustainability
marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,685
6,553
0.613
* Total Citation Counts Rankings
Ranking Based On Selection :224
customer satisfaction
customer loyalty
innovation and social innovation
ESG
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,623
5,486
0.516
* Total Citation Counts Rankings
Ranking Based On Selection :225
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,577
2,345
0.222
* Total Citation Counts Rankings
Rankings
80,736
33,164
9
Ranking Based On Selection: 201
Barbara L Gross
California State University Northridge
Northridge, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,551
5,018
0.434
marketing
consumer behavior
marketing education
* Total Citation Counts Rankings
Rankings
81,125
33,297
11
Ranking Based On Selection: 202
Gordon C Bruner II
Southern Illinois University
Carbondale, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,506
3,722
0.323
marketing
consumer behavior
psychometrics
technology acceptance
* Total Citation Counts Rankings
Rankings
81,733
33,533
141
Ranking Based On Selection: 203
Piyush Kumar
University of Georgia
Athens, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,435
5,625
0.492
* Total Citation Counts Rankings
Rankings
81,735
33,534
3
Ranking Based On Selection: 204
Joel R Evans
Hofstra University
Hempstead, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,435
4,451
0.389
self-branding
marketing
retailing
social media
online surveys
* Total Citation Counts Rankings
Rankings
82,145
33,668
4
Ranking Based On Selection: 205
Gregory Gundlach|Greg Gundlach, Gregory T Gundlach
University of North Florida
Jacksonville, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,387
2,400
0.211
Business
Marketing strategy
Public policy
* Total Citation Counts Rankings
Rankings
82,152
33,672
77
Ranking Based On Selection: 206
Dana L Alden
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,386
3,868
0.340
Sustainable Marketing
Healthcare Decision Making
Culture
Branding
* Total Citation Counts Rankings
Rankings
82,583
33,844
143
Ranking Based On Selection: 207
James Zhang
University of Georgia
Athens, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,338
5,393
0.476
sport marketing
sport leadership
and youth program management
* Total Citation Counts Rankings
Rankings
83,120
34,054
11
Ranking Based On Selection: 208
Anne HH Ngu
Texas State University
San Marcos, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,275
2,394
0.212
Knowledge or Service Discovery
SmartHealth
Workflows
Databases
Agent Technologies
* Total Citation Counts Rankings
Rankings
83,323
34,125
2
Ranking Based On Selection: 209
James Jimmy W Peltier
University of Wisconsin Whitewater
Whitewater, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,251
5,748
0.511
Digital Marketing
Artificial Intellegiance
Sales
Heathcare
Marketing Education
* Total Citation Counts Rankings
Rankings
83,488
34,184
12
Ranking Based On Selection: 210
Lance A Bettencourt
Texas Christian University
Fort Worth, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,232
3,464
0.308
Service Innovation
Customer Experience
Jobs-to-be-done
* Total Citation Counts Rankings
Rankings
85,185
34,773
101
Ranking Based On Selection: 211
Surendra Singh
University of Kansas
Lawrence, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,044
4,702
0.426
mere exposure effects in advertising
effectiveness of multimedia ads
ad-induced emotions and memory
web-browsing behavior
* Total Citation Counts Rankings
Rankings
85,404
34,858
33
Ranking Based On Selection: 212
Pk Joshi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,023
5,847
0.530
* Total Citation Counts Rankings
Rankings
85,595
34,923
132
Ranking Based On Selection: 213
R Kenneth Teas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,004
1,832
0.166
Marketing
Marketing Theory
Sales Management
Services Marketing
Marketing Channels
* Total Citation Counts Rankings
Rankings
85,858
35,010
38
Ranking Based On Selection: 214
Thomas Gruen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,977
3,884
0.354
marketing
relationship marketing
retail
out-of-stocks
service dominant logic
* Total Citation Counts Rankings
Rankings
85,976
35,055
348
Ranking Based On Selection: 215
Pamela M Ling
University of California San Francisco
San Francisco, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,965
5,262
0.480
Tobacco Control
Young adults
Counter-marketing
* Total Citation Counts Rankings
Rankings
86,001
35,066
339
Ranking Based On Selection: 216
Jinhong Xie （谢劲红）
University of Florida
Gainesville, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,962
4,468
0.408
* Total Citation Counts Rankings
Rankings
86,072
35,082
364
Ranking Based On Selection: 217
Leigh Mcalister
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,954
2,784
0.254
* Total Citation Counts Rankings
Rankings
86,173
35,113
2
Ranking Based On Selection: 218
Greg W Marshall
Rollins College
Winter Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,944
4,029
0.368
Selling and Sales Management
Strategic Marketing
Managerial Issues in Marketing
* Total Citation Counts Rankings
Rankings
86,505
35,233
149
Ranking Based On Selection: 219
Charlotte Mason
University of Georgia
Athens, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,913
3,850
0.353
* Total Citation Counts Rankings
Rankings
87,437
35,549
152
Ranking Based On Selection: 220
Michael Tsiros
University of Miami
Coral Gables, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,807
4,969
0.460
Marketing
Consumer behavior
Pricing
Regret
Symbolic brand associations
* Total Citation Counts Rankings
Rankings
87,743
35,665
529
Ranking Based On Selection: 221
Mark Bergen
University of Minnesota Twin Cities
Minneapolis, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,775
2,518
0.234
Marketing
Economics
Pricing
Channels of Distribution
* Total Citation Counts Rankings
Rankings
87,831
35,695
139
Ranking Based On Selection: 222
Sanjeev Agarwal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,767
2,495
0.232
* Total Citation Counts Rankings
Rankings
88,627
35,974
39
Ranking Based On Selection: 223
Shuili Du
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,685
6,553
0.613
sustainability
corporate social responsibility
innovation
value relevance of sustainability
marketing strategy
* Total Citation Counts Rankings
Rankings
89,215
36,181
15
Ranking Based On Selection: 224
Lerzan Aksoy
Fordham University
The Bronx, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,623
5,486
0.516
customer satisfaction
customer loyalty
innovation and social innovation
ESG
* Total Citation Counts Rankings
Rankings
89,690
36,350
14
Ranking Based On Selection: 225
William L Cron
Texas Christian University
Fort Worth, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,577
2,345
0.222