Citation Rankings
Highly Cited Researchers
Business & Management / Marketing Highly Cited Researchers 2.896 Scientists Citation in United States Rankings - 2025
The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection: 26
Marketing
Survey Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54,586
17,407
0.319
* Total Citation Counts Rankings
Ranking Based On Selection: 27
Marketing
Consumer Behavior
Social Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54,017
16,190
0.300
* Total Citation Counts Rankings
Ranking Based On Selection: 28
Forecasting
advertising
survey research
marketing
peer review
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51,253
12,221
0.238
* Total Citation Counts Rankings
Ranking Based On Selection: 29
marketing
customer satisfaction
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,850
10,391
0.204
* Total Citation Counts Rankings
Ranking Based On Selection: 30
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,327
10,417
0.207
* Total Citation Counts Rankings
Ranking Based On Selection: 31
marketing ethics
social responsibility
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47,106
12,152
0.258
* Total Citation Counts Rankings
Ranking Based On Selection: 32
Environmental Psychology
Conservation
Social Psychology
Data Analytics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45,830
19,856
0.433
* Total Citation Counts Rankings
Ranking Based On Selection: 33
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45,105
13,639
0.302
* Total Citation Counts Rankings
Ranking Based On Selection: 34
Service marketing and consumer judgment & decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,788
10,278
0.235
* Total Citation Counts Rankings
Ranking Based On Selection: 35
Value Creation
Innovation
Marketing
Operations
IT
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,585
13,894
0.319
* Total Citation Counts Rankings
Ranking Based On Selection: 36
Marketing
Branding
Business of the Arts
Cultural Entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,495
7,775
0.179
* Total Citation Counts Rankings
Ranking Based On Selection: 37
New Product Diffusion
Marketing Strategy
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,890
7,988
0.186
* Total Citation Counts Rankings
Ranking Based On Selection: 38
Marketing
Business
Service
Management Science
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,679
10,789
0.259
* Total Citation Counts Rankings
Ranking Based On Selection: 39
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,382
8,108
0.196
* Total Citation Counts Rankings
Ranking Based On Selection: 40
Motivation & Emotion
Social Influence
Consumer Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,035
18,796
0.458
* Total Citation Counts Rankings
Ranking Based On Selection: 41
Consumer Behavior
Branding
Consumer Emotions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,470
13,799
0.341
* Total Citation Counts Rankings
Ranking Based On Selection: 42
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,364
12,444
0.308
* Total Citation Counts Rankings
Ranking Based On Selection: 43
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,359
17,999
0.446
* Total Citation Counts Rankings
Ranking Based On Selection: 44
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,213
12,883
0.320
* Total Citation Counts Rankings
Ranking Based On Selection: 45
Consumer Behavior
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,145
15,399
0.384
* Total Citation Counts Rankings
Ranking Based On Selection: 46
Branding
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,844
10,085
0.253
* Total Citation Counts Rankings
Ranking Based On Selection: 47
marketing
consumer behavior
Internet
assemblage theory
consumer experience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,640
8,704
0.220
* Total Citation Counts Rankings
Ranking Based On Selection: 48
services marketing
consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,426
16,862
0.428
* Total Citation Counts Rankings
Ranking Based On Selection: 49
marketing
tourism
consumer psychology
B2B marketing
advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,378
13,057
0.332
* Total Citation Counts Rankings
Ranking Based On Selection: 50
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,597
12,579
0.335
* Total Citation Counts Rankings
Rankings
8,952
4,271
26
Ranking Based On Selection: 26
Rick Netemeyer
University of Virginia
Charlottesville, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54,586
17,407
0.319
* Total Citation Counts Rankings
Rankings
9,093
4,331
1
Ranking Based On Selection: 27
Michael Solomon
Saint Joseph's University
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54,017
16,190
0.300
Marketing
Consumer Behavior
Social Media
* Total Citation Counts Rankings
Rankings
9,898
4,697
88
Ranking Based On Selection: 28
J Scott Armstrong
University of Pennsylvania
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51,253
12,221
0.238
Forecasting
advertising
survey research
marketing
peer review
* Total Citation Counts Rankings
Rankings
10,031
4,762
14
Ranking Based On Selection: 29
Eugene W Anderson
Syracuse University
Syracuse, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,850
10,391
0.204
* Total Citation Counts Rankings
Rankings
10,178
4,829
24
Ranking Based On Selection: 30
Ajay Kohli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50,327
10,417
0.207
* Total Citation Counts Rankings
Rankings
11,238
5,313
7
Ranking Based On Selection: 31
Oc Ferrell
Auburn University
Auburn, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47,106
12,152
0.258
marketing ethics
social responsibility
* Total Citation Counts Rankings
Rankings
11,753
5,571
1
Ranking Based On Selection: 32
Wesley Schultz
California State University San Marcos
San Marcos, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45,830
19,856
0.433
Environmental Psychology
Conservation
Social Psychology
Data Analytics
* Total Citation Counts Rankings
Rankings
12,061
5,716
13
Ranking Based On Selection: 33
Ronald Goldsmith
Florida State University
Tallahassee, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
45,105
13,639
0.302
* Total Citation Counts Rankings
Rankings
12,684
5,999
2
Ranking Based On Selection: 34
Steven A. Taylor
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,788
10,278
0.235
Service marketing and consumer judgment & decision making
* Total Citation Counts Rankings
Rankings
12,783
6,043
120
Ranking Based On Selection: 35
Venkat Ramaswamy
University of Michigan
Ann Arbor, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,585
13,894
0.319
Value Creation
Innovation
Marketing
Operations
IT
* Total Citation Counts Rankings
Rankings
12,827
6,063
19
Ranking Based On Selection: 36
Rohit Deshpande
Harvard Business School
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43,495
7,775
0.179
Marketing
Branding
Business of the Arts
Cultural Entrepreneurship
* Total Citation Counts Rankings
Rankings
13,113
6,198
59
Ranking Based On Selection: 37
Vijay Mahajan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42,890
7,988
0.186
New Product Diffusion
Marketing Strategy
Marketing Research
* Total Citation Counts Rankings
Rankings
13,714
6,476
50
Ranking Based On Selection: 38
Ruth N Bolton
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,679
10,789
0.259
Marketing
Business
Service
Management Science
Retailing
* Total Citation Counts Rankings
Rankings
13,875
6,546
75
Ranking Based On Selection: 39
Jacob Jacoby
New York University
New York, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,382
8,108
0.196
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
* Total Citation Counts Rankings
Rankings
14,068
6,624
69
Ranking Based On Selection: 40
Vlad Griskevicius
University of Minnesota Twin Cities
Minneapolis, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
41,035
18,796
0.458
Motivation & Emotion
Social Influence
Consumer Psychology
* Total Citation Counts Rankings
Rankings
14,399
6,794
87
Ranking Based On Selection: 41
Debbie Macinnis
University of Southern California
Los Angeles, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,470
13,799
0.341
Consumer Behavior
Branding
Consumer Emotions
* Total Citation Counts Rankings
Rankings
14,461
6,821
67
Ranking Based On Selection: 42
Wayne D Hoyer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,364
12,444
0.308
Consumer Behavior
Marketing
Consumer Decision Making
Humor in Advertising
* Total Citation Counts Rankings
Rankings
14,465
6,823
3
Ranking Based On Selection: 43
Katherine Lemon
Boston College
Chestnut Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,359
17,999
0.446
* Total Citation Counts Rankings
Rankings
14,548
6,857
1
Ranking Based On Selection: 44
Mitch Griffin
Bradley University
Peoria, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,213
12,883
0.320
* Total Citation Counts Rankings
Rankings
14,591
6,877
7
Ranking Based On Selection: 45
Sankar Sen
City University of New York
New York, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,145
15,399
0.384
* Total Citation Counts Rankings
Rankings
14,775
6,960
89
Ranking Based On Selection: 46
C Whan Park
University of Southern California
Los Angeles, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,844
10,085
0.253
* Total Citation Counts Rankings
Rankings
14,882
7,011
15
Ranking Based On Selection: 47
Thomas P Novak
George Washington University
Washington, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,640
8,704
0.220
marketing
consumer behavior
Internet
assemblage theory
consumer experience
* Total Citation Counts Rankings
Rankings
15,030
7,081
50
Ranking Based On Selection: 48
Anna S Mattila
Pennsylvania State University
University Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,426
16,862
0.428
services marketing
consumer behavior
* Total Citation Counts Rankings
Rankings
15,055
7,096
4
Ranking Based On Selection: 49
Arch Woodside
Boston College
Chestnut Hill, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,378
13,057
0.332
marketing
tourism
consumer psychology
B2B marketing
advertising
* Total Citation Counts Rankings
Rankings
16,204
7,596
3
Ranking Based On Selection: 50
Seyhmus Baloglu
University of Nevada Las Vegas
Las Vegas, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37,597
12,579
0.335