Citation Rankings
Highly Cited Researchers
United States Highly Cited Researchers Citation Business & Management Business & Management / Marketing in United States Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :2,651
marketing
youth development
communications
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
4
0.667
* Total Citation Counts Rankings
Ranking Based On Selection :2,652
consumer health
library science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
0
0.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,653
consumer behavior
user-generated content
language
anthropomorphism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,654
Semiconductors
TCAD modelling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,655
Quantitative marketing
Applied econometrics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,656
Marketing Strategy
Sustainability Marketing
Brand Activism
Customer Political Ideology
Customer-Company Relationships
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,657
Marketing
Services Marketing
Education
Technology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,658
Marketing
Quantitative Marketing
Econometrics
Empirical Industrial Organization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,659
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,660
![Jushen Zou [邹炬伸]|Jason Chow](https://cdn.adscientificindex.com/pictures/46/5270255.jpg)
Market Microstructure
Information Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,661
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,662
Marketing
Consumer Behavior and Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,663
Conversational AI Agents
Social Media
Predictive Analytics
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,664
Consumer Behavior
Judgment and Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,665
Sales promotion
Pricing
Marketing strategy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,666
marketing strategy
market orientation
talent workers
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
* Total Citation Counts Rankings
Ranking Based On Selection :2,667
Marketing analytics
cultural trends
choice modeling
segmentation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
3
0.600
* Total Citation Counts Rankings
Ranking Based On Selection :2,668
marketing
communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
2
0.400
* Total Citation Counts Rankings
Ranking Based On Selection :2,669
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
2
0.400
* Total Citation Counts Rankings
Ranking Based On Selection :2,670
Marketing
Neuroscience
Artificial Intelligence
Virtual Reality
Smart Retail
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
1
0.200
* Total Citation Counts Rankings
Ranking Based On Selection :2,671
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,672
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,673
Digital Marketing
Interactive Advertising
Influencer Marketing
Technology
Artificial Intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,674
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :2,675
Consumer Behavior
Judgment and Decision Making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Rankings
2,263,717
437,074
92
Ranking Based On Selection: 2,651
Amy Mehaffey
Stephen F Austin State University
Nacogdoches, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
4
0.667
marketing
youth development
communications
* Total Citation Counts Rankings
Rankings
2,267,956
437,482
467
Ranking Based On Selection: 2,652
Prasanna Vaduvathiriyan
Loyola University Chicago
Chicago, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6
0
0.000
* Total Citation Counts Rankings
Rankings
2,268,304
437,530
4,920
Ranking Based On Selection: 2,653
Alisa Wu
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
consumer behavior
user-generated content
language
anthropomorphism
* Total Citation Counts Rankings
Rankings
2,268,304
437,530
2,433
Ranking Based On Selection: 2,654
Shyam Sumukh
Northwestern University
Evanston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
926
Ranking Based On Selection: 2,655
Ashutosh Bhave
University of Arkansas Fayetteville
Fayetteville, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Quantitative marketing
Applied econometrics
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
2,791
Ranking Based On Selection: 2,656
Xiaoxu Wu Schultz
Michigan State University
East Lansing, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Marketing Strategy
Sustainability Marketing
Brand Activism
Customer Political Ideology
Customer-Company Relationships
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
187
Ranking Based On Selection: 2,657
Justin A Moist
Missouri State University
Springfield, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Marketing
Services Marketing
Education
Technology
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
3,040
Ranking Based On Selection: 2,658
Jong Yeob Kim
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Marketing
Quantitative Marketing
Econometrics
Empirical Industrial Organization
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
3,040
Ranking Based On Selection: 2,659
Ella Jiaming Xu
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
4,162
Ranking Based On Selection: 2,660
Jushen Zou [邹炬伸]|Jason Chow
Cornell University
Ithaca, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Market Microstructure
Information Economics
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
16
Ranking Based On Selection: 2,661
Michelle Wicmandy
Texas A&M University Texarkana
Texarkana, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
1,264
Ranking Based On Selection: 2,662
Zhenyu Jin
University of South Carolina
Columbia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Marketing
Consumer Behavior and Psychology
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
50
Ranking Based On Selection: 2,663
Ebenezer Nana Banyin Harrison
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Conversational AI Agents
Social Media
Predictive Analytics
Consumer Behavior
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
3,012
Ranking Based On Selection: 2,664
Stephan Carney
University of Southern California
Los Angeles, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Consumer Behavior
Judgment and Decision Making
* Total Citation Counts Rankings
Rankings
2,272,198
437,901
52
Ranking Based On Selection: 2,665
Chen Li
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Sales promotion
Pricing
Marketing strategy
* Total Citation Counts Rankings
Rankings
2,283,597
439,109
89
Ranking Based On Selection: 2,666
Dawn Mueller
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
4
0.800
marketing strategy
market orientation
talent workers
* Total Citation Counts Rankings
Rankings
2,285,328
439,274
782
Ranking Based On Selection: 2,667
Matt Madden
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
3
0.600
Marketing analytics
cultural trends
choice modeling
segmentation
* Total Citation Counts Rankings
Rankings
2,287,232
439,455
96
Ranking Based On Selection: 2,668
Shirley Luna
Stephen F Austin State University
Nacogdoches, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
2
0.400
* Total Citation Counts Rankings
Rankings
2,287,232
439,455
3,043
Ranking Based On Selection: 2,669
Avinash Swami
Texas A&M University
College Station, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
2
0.400
* Total Citation Counts Rankings
Rankings
2,288,355
439,582
113
Ranking Based On Selection: 2,670
Jose Mendoza
Sacred Heart University
Fairfield, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
1
0.200
Marketing
Neuroscience
Artificial Intelligence
Virtual Reality
Smart Retail
* Total Citation Counts Rankings
Rankings
2,291,662
439,907
1,367
Ranking Based On Selection: 2,671
Franziska Schmid
Oregon State University
Corvallis, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Rankings
2,291,662
439,907
45
Ranking Based On Selection: 2,672
Cristian Andres Sepulveda
Fort Lewis College
Durango, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Rankings
2,291,662
439,907
268
Ranking Based On Selection: 2,673
Mehrnoosh Reshadi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Digital Marketing
Interactive Advertising
Influencer Marketing
Technology
Artificial Intelligence
* Total Citation Counts Rankings
Rankings
2,291,662
439,907
1,016
Ranking Based On Selection: 2,674
Yi Yin
Northeastern University
Boston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Total Citation Counts Rankings
Rankings
2,291,662
439,907
3,811
Ranking Based On Selection: 2,675
Beidi Hu
University of Pennsylvania
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Consumer Behavior
Judgment and Decision Making