Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 17.887 Scientists Citation Rankings (Sort by last 6 years Citation Index) - 2025

Discover the world’s highly cited researchers through the AD Scientific Index 2025 Citation Rankings.
These rankings evaluate scientists based on their total and recent citation counts, capturing the breadth and real-time currency of academic recognition. Citation data reveals how widely a scholar’s work is referenced, applied, and extended across diverse disciplines. The rankings are routinely updated to reflect ongoing citation growth, while eliminating distortions from excessive co-authorship and institutional inflation. Premium tools provide access to detailed citation dynamics, unethical citation behavior detection, and field-normalized benchmarking.

* Last 6 Years Citation Rankings

Rankings

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7,830
World Rank
India
106
Country Rank
Indian School of Business Hyderabad Logo
1
University
Ranking Based On Selection:
26
Business & Management / Marketing
Marketing | Marketing Research | Customer Relationship Managemen

Citation Metrics

  • Total
    69,563
  • Last 6 Years
    27,263
  • Last 6 Years / Total
    0.392
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* Last 6 Years Citation Rankings

Rankings

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7,855
World Rank
Lithuania
3
Country Rank
Vilnius University Logo
1
University
Ranking Based On Selection:
27

Citation Metrics

  • Total
    37,466
  • Last 6 Years
    27,206
  • Last 6 Years / Total
    0.726
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* Last 6 Years Citation Rankings

Rankings

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7,961
World Rank
Singapore
69
Country Rank
National University of Singapore Logo
27
University
Ranking Based On Selection:
28
Business & Management / Marketing
Services Marketing | Service Management | Hospitality | Marketing | Consumer Behavio

Citation Metrics

  • Total
    56,651
  • Last 6 Years
    26,975
  • Last 6 Years / Total
    0.476
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* Last 6 Years Citation Rankings

Rankings

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8,680
World Rank
United States
3,452
Country Rank
Columbia University New York Logo
64
University
Ranking Based On Selection:
29
Business & Management / Marketing
Consumer Behavior | Marketing | Communications | Advertising | Aesthetic

Citation Metrics

  • Total
    93,708
  • Last 6 Years
    25,504
  • Last 6 Years / Total
    0.272
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* Last 6 Years Citation Rankings

Rankings

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9,305
World Rank
Spain
195
Country Rank
Universidad de Zaragoza Logo
2
University
Ranking Based On Selection:
30
Business & Management / Marketing
AI & Robot | AR VR XR | eWOM | Social Media | Tourism Marketin

Citation Metrics

  • Total
    38,286
  • Last 6 Years
    24,449
  • Last 6 Years / Total
    0.639
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* Last 6 Years Citation Rankings

Rankings

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9,590
World Rank
Austria
39
Country Rank
Universität Wien Logo
10
University
Ranking Based On Selection:
31
Business & Management / Marketing
International Marketing | Measurement Theory | Quantitative Method

Citation Metrics

  • Total
    61,592
  • Last 6 Years
    23,985
  • Last 6 Years / Total
    0.389
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* Last 6 Years Citation Rankings

Rankings

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10,597
World Rank
Cyprus
9
Country Rank
University of Nicosia Logo
1
University
Ranking Based On Selection:
32
Business & Management / Marketing
Strategic Management | Marketing | Entrepreneurship | International Business | Sustainabilit

Citation Metrics

  • Total
    27,822
  • Last 6 Years
    22,543
  • Last 6 Years / Total
    0.810
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* Last 6 Years Citation Rankings

Rankings

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11,182
World Rank
United States
4,429
Country Rank
California State University San Marcos Logo
1
University
Ranking Based On Selection:
33
Business & Management / Marketing
Environmental Psychology | Conservation | Social Psychology | Data Analytic

Citation Metrics

  • Total
    47,813
  • Last 6 Years
    21,781
  • Last 6 Years / Total
    0.456
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* Last 6 Years Citation Rankings

Rankings

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11,598
World Rank
United States
4,592
Country Rank
Texas Tech University Logo
6
University
Ranking Based On Selection:
34
Business & Management / Marketing
Marketing | Competition | Strategy | Macromarketing | Ethic

Citation Metrics

  • Total
    93,339
  • Last 6 Years
    21,248
  • Last 6 Years / Total
    0.228
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* Last 6 Years Citation Rankings

Rankings

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11,668
World Rank
United Kingdom
1,024
Country Rank
King's College London Logo
59
University
Ranking Based On Selection:
35
Business & Management / Marketing
Services Marketing and Managemen

Citation Metrics

  • Total
    55,153
  • Last 6 Years
    21,181
  • Last 6 Years / Total
    0.384
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* Last 6 Years Citation Rankings

Rankings

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11,895
World Rank
United States
4,713
Country Rank
Michigan State University Logo
29
University
Ranking Based On Selection:
36
Business & Management / Marketing
New Product Development | International Marketing | Marketing Strategy | Supply Chain Management | Marketin

Citation Metrics

  • Total
    65,837
  • Last 6 Years
    20,905
  • Last 6 Years / Total
    0.318
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* Last 6 Years Citation Rankings

Rankings

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11,969
World Rank
United States
4,742
Country Rank
Bowling Green State University Logo
1
University
Ranking Based On Selection:
37
Business & Management / Marketing
Services Marketing | Service Research | Marketing | Service Marketin

Citation Metrics

  • Total
    64,886
  • Last 6 Years
    20,825
  • Last 6 Years / Total
    0.321
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* Last 6 Years Citation Rankings

Rankings

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12,435
World Rank
United States
4,918
Country Rank
University of North Carolina Chapel Hill Logo
53
University
Ranking Based On Selection:
38
Business & Management / Marketing
Branding | Global Marketing | Marketing Strategy | Leadershi

Citation Metrics

  • Total
    73,021
  • Last 6 Years
    20,285
  • Last 6 Years / Total
    0.278
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* Last 6 Years Citation Rankings

Rankings

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12,674
World Rank
United Kingdom
1,128
Country Rank
Cranfield University Logo
2
University
Ranking Based On Selection:
39
Business & Management / Marketing
Supply Chain Managemen

Citation Metrics

  • Total
    70,068
  • Last 6 Years
    20,009
  • Last 6 Years / Total
    0.286
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* Last 6 Years Citation Rankings

Rankings

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12,684
World Rank
United States
5,015
Country Rank
Central Michigan University Logo
3
University
Ranking Based On Selection:
40
Business & Management / Marketing
marketing | forecasting | economic

Citation Metrics

  • Total
    70,611
  • Last 6 Years
    20,001
  • Last 6 Years / Total
    0.283
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* Last 6 Years Citation Rankings

Rankings

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12,767
World Rank
United States
5,047
Country Rank
University of Minnesota Twin Cities Logo
54
University
Ranking Based On Selection:
41
Business & Management / Marketing
Motivation & Emotion | Social Influence | Consumer Psycholog

Citation Metrics

  • Total
    42,162
  • Last 6 Years
    19,905
  • Last 6 Years / Total
    0.472
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* Last 6 Years Citation Rankings

Rankings

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13,109
World Rank
United States
5,188
Country Rank
Boston College Logo
3
University
Ranking Based On Selection:
42

Citation Metrics

  • Total
    41,950
  • Last 6 Years
    19,555
  • Last 6 Years / Total
    0.466
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* Last 6 Years Citation Rankings

Rankings

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13,339
World Rank
Norway
62
Country Rank
BI Norwegian Business School Logo
3
University
Ranking Based On Selection:
43
Business & Management / Marketing
Marketing | Service | CX | Customer Experience | Service Innovatio

Citation Metrics

  • Total
    35,958
  • Last 6 Years
    19,318
  • Last 6 Years / Total
    0.537
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* Last 6 Years Citation Rankings

Rankings

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13,572
World Rank
Australia
607
Country Rank
University of Melbourne Logo
37
University
Ranking Based On Selection:
44
Business & Management / Marketing
data linkage | outcomes research | adminstrative data | health technology assessmen

Citation Metrics

  • Total
    35,721
  • Last 6 Years
    19,070
  • Last 6 Years / Total
    0.534
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* Last 6 Years Citation Rankings

Rankings

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14,009
World Rank
United States
5,556
Country Rank
University of Virginia Logo
22
University
Ranking Based On Selection:
45
Business & Management / Marketing
Marketing | Survey Researc

Citation Metrics

  • Total
    55,898
  • Last 6 Years
    18,655
  • Last 6 Years / Total
    0.334
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* Last 6 Years Citation Rankings

Rankings

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14,168
World Rank
Australia
648
Country Rank
University of Western Australia Logo
32
University
Ranking Based On Selection:
46
Business & Management / Marketing
consumer decision-making | perceived value | personal value

Citation Metrics

  • Total
    43,329
  • Last 6 Years
    18,514
  • Last 6 Years / Total
    0.427
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* Last 6 Years Citation Rankings

Rankings

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14,659
World Rank
United States
5,791
Country Rank
Pennsylvania State University Logo
33
University
Ranking Based On Selection:
47
Business & Management / Marketing
services marketing | consumer behavio

Citation Metrics

  • Total
    40,763
  • Last 6 Years
    18,126
  • Last 6 Years / Total
    0.445
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* Last 6 Years Citation Rankings

Rankings

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14,792
World Rank
New Zealand
46
Country Rank
University of Auckland Logo
18
University
Ranking Based On Selection:
48
Business & Management / Marketing
Branding and Relationships | Service Management and Engagement | Theorizing in Marketin

Citation Metrics

  • Total
    36,343
  • Last 6 Years
    18,022
  • Last 6 Years / Total
    0.496
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* Last 6 Years Citation Rankings

Rankings

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14,849
World Rank
United States
5,857
Country Rank
Florida State University Logo
9
University
Ranking Based On Selection:
49
Business & Management / Marketing
service marketing | marketing | sports marketing | marketing strategy | customer satisfactio

Citation Metrics

  • Total
    66,900
  • Last 6 Years
    17,972
  • Last 6 Years / Total
    0.269
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* Last 6 Years Citation Rankings

Rankings

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14,977
World Rank
Malaysia
41
Country Rank
UCSI University Logo
2
University
Ranking Based On Selection:
50
Business & Management / Marketing
Marketing | Consumer Behaviour | Responsible Tourism | Youth | Southeast Asi

Citation Metrics

  • Total
    18,940
  • Last 6 Years
    17,877
  • Last 6 Years / Total
    0.944
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