The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Total Citation Counts Rankings
Ranking Based On Selection :51
marketing
service marketing
service encounters
technology and service
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
* Total Citation Counts Rankings
Ranking Based On Selection :52
Decision Making
Heuristics
Bounded Rationality
Risk Communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
109,743
36,294
0.331
* Total Citation Counts Rankings
Ranking Based On Selection :53
Organizational Leadership & Change
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
108,812
28,259
0.260
* Total Citation Counts Rankings
Ranking Based On Selection :54
Decision making
Imaging
Cardiovascular
Prevention
Simulation models
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
106,467
46,278
0.435
* Total Citation Counts Rankings
Ranking Based On Selection :55
marketing
consumer behavior
statistics
psychology
research methodology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,497
40,493
0.388
* Total Citation Counts Rankings
Ranking Based On Selection :56
Entrepeneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,264
34,746
0.333
* Total Citation Counts Rankings
Ranking Based On Selection :57
Communication Theory
Wireless Communications
Optical Communications
6G
Global Connectivity
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101,712
56,716
0.558
* Total Citation Counts Rankings
Ranking Based On Selection :58
Content analysis
Cybernetics
Discourse
human centered design
Critial social science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101,599
44,205
0.435
* Total Citation Counts Rankings
Ranking Based On Selection :59
operations research
transportation
combinatorial optimization
industrial engineering
mathematical programming
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101,554
39,751
0.391
* Total Citation Counts Rankings
Ranking Based On Selection :60
Management
Operations Management
Sustainability
Supply Chain Management
Environment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,866
60,124
0.596
* Total Citation Counts Rankings
Ranking Based On Selection :61
Design
Design Science
Brand Management
Research Methods
Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,611
79,074
0.786
* Total Citation Counts Rankings
Ranking Based On Selection :62
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,557
66,506
0.661
* Total Citation Counts Rankings
Ranking Based On Selection :63
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,182
44,957
0.449
* Total Citation Counts Rankings
Ranking Based On Selection :64
strategic management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99,437
25,295
0.254
* Total Citation Counts Rankings
Ranking Based On Selection :65
Corporate Social Responsibility
CSR
Business Ethics
Sustainability
Stakeholder Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
98,908
38,745
0.392
* Total Citation Counts Rankings
Ranking Based On Selection :66
Operations Management
Supply Chain Management
Information Systems
Operations Research
Technology Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,795
60,037
0.620
* Total Citation Counts Rankings
Ranking Based On Selection :67
Information Systems
Data Science
Online Reviews
Decision Neuroscience
Economics of Information Systems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,275
45,718
0.475
* Total Citation Counts Rankings
Ranking Based On Selection :68
Decision Making
Information Fusion
Fuzzy Sets
Computational Intelligence
Bibliometrics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,275
52,028
0.546
* Total Citation Counts Rankings
Ranking Based On Selection :69
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,799
44,526
0.470
* Total Citation Counts Rankings
Ranking Based On Selection :70
Innovation
User Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,248
19,294
0.205
* Total Citation Counts Rankings
Ranking Based On Selection :71
Research Methods
Trust
HRM aspects of management of change
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,521
51,372
0.549
* Total Citation Counts Rankings
Ranking Based On Selection :72
economics
organizations
innovation
evolutionary theory
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,247
22,529
0.242
* Total Citation Counts Rankings
Ranking Based On Selection :73
Comparative Governance
Computational Social Science
Organizations
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,235
16,638
0.178
* Total Citation Counts Rankings
Ranking Based On Selection :74
Marketing
innovation
supply chains
services
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,230
39,146
0.420
* Total Citation Counts Rankings
Ranking Based On Selection :75
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,069
42,705
0.459
Mary Jo Bitner
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
110,016
32,649
0.297
marketing
service marketing
service encounters
technology and service
Gerd Gigerenzer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
109,743
36,294
0.331
Decision Making
Heuristics
Bounded Rationality
Risk Communication
Sahaj Kumar Ghale
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
108,812
28,259
0.260
Organizational Leadership & Change
Mgm Hunink
Erasmus University
Rotterdam, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
106,467
46,278
0.435
Decision making
Imaging
Cardiovascular
Prevention
Simulation models
Naresh Malhotra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,497
40,493
0.388
marketing
consumer behavior
statistics
psychology
research methodology
Robert A Baron
Oklahoma State University Stillwater
Stillwater, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
104,264
34,746
0.333
Mohamed Slim Alouini
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101,712
56,716
0.558
Communication Theory
Wireless Communications
Optical Communications
6G
Global Connectivity
Klaus Krippendorff
University of Pennsylvania
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101,599
44,205
0.435
Content analysis
Cybernetics
Discourse
human centered design
Critial social science
Gilbert Laporte
HEC Montréal École de Gestion
Montréal, Canada
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
101,554
39,751
0.391
operations research
transportation
combinatorial optimization
industrial engineering
mathematical programming
Joseph Sarkis
Worcester Polytechnic Institute
Worcester, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,866
60,124
0.596
Management
Operations Management
Sustainability
Supply Chain Management
Environment
Jörg Henseler
University of Twente
Enschede, Netherlands
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,611
79,074
0.786
Design
Design Science
Brand Management
Research Methods
Information Systems
Fandy Tjiptono
Victoria University of Wellington
Wellington, New Zealand
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,557
66,506
0.661
Brand management
marketing in emerging markets
consumer behavior
service marketing
responsible
Dhruv Grewal
Babson College
Babson Park, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
100,182
44,957
0.449
Marketing
Marketing Strategy
Retailing
Strategy
Consumer Behavior
Robert M Grant
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99,437
25,295
0.254
Archie B Carroll
University of Georgia
Athens, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
98,908
38,745
0.392
Corporate Social Responsibility
CSR
Business Ethics
Sustainability
Stakeholder Management
Angappa Gunasekaran
California State University Bakersfield
Bakersfield, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,795
60,037
0.620
Operations Management
Supply Chain Management
Information Systems
Operations Research
Technology Management
Paul A Pavlou
University of Houston
Houston, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
96,275
45,718
0.475
Information Systems
Data Science
Online Reviews
Decision Neuroscience
Economics of Information Systems
Zeshui Xu 徐泽水
Sichuan University
Chengdu, China
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
95,275
52,028
0.546
Decision Making
Information Fusion
Fuzzy Sets
Computational Intelligence
Bibliometrics
Stephen Vargo
University of Hawaii System
Honolulu, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,799
44,526
0.470
Marketing Theory
Marketing Strategy
Service-Dominant Logic
Value Co-creation
Service Science
Eric Von Hippel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94,248
19,294
0.205
Mark NK Saunders
University of Birmingham
Birmingham, United Kingdom
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,521
51,372
0.549
Research Methods
Trust
HRM aspects of management of change
Sidney G Winter
University of Pennsylvania
Philadelphia, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,247
22,529
0.242
economics
organizations
innovation
evolutionary theory
Bruce Kogut
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,235
16,638
0.178
Comparative Governance
Computational Social Science
Organizations
Robert F Lusch
University of Arizona
Tucson, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,230
39,146
0.420
Marketing
innovation
supply chains
services
Stewart Adam
Deakin University
Geelong, Australia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
93,069
42,705
0.459
marketing
direct & digital marketing
interactive marketing
online marketing
electronic marketing