Citation Rankings
Highly Cited Researchers

Budapest Business School Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Hungary
Krisztina Rita Dörnyei
marketing
packaging
labelling
information search
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
379
301
0.794
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Hungary
Ildikó Kovács
marketing
sustainability
market research
data analitics
digital marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
322
301
0.935
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Hungary
Titanilla Oravecz
Marketing management
Agricultural economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
178
174
0.978
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Hungary
Éva Pólya
marketing
Fogyasztói magatartás
Fogyasztói szocializáció
consumer behavior
consumer socialization
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
68
0.723
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Hungary
Németh Szilárd
marketing
entrepreneurship
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
48
46
0.958
* Last 6 Years Citation Counts Rankings
Rankings
920,109
Hungary
2,734
1
Ranking Based On Selection: 1
Krisztina Rita Dörnyei
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
379
301
0.794
marketing
packaging
labelling
information search
* Last 6 Years Citation Counts Rankings
Rankings
920,371
Hungary
2,735
12
Ranking Based On Selection: 2
Ildikó Kovács
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
322
301
0.935
marketing
sustainability
market research
data analitics
digital marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,169,643
Hungary
3,479
26
Ranking Based On Selection: 3
Titanilla Oravecz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
178
174
0.978
Marketing management
Agricultural economics
* Last 6 Years Citation Counts Rankings
Rankings
1,587,108
Hungary
4,600
39
Ranking Based On Selection: 4
Éva Pólya
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
94
68
0.723
marketing
Fogyasztói magatartás
Fogyasztói szocializáció
consumer behavior
consumer socialization
* Last 6 Years Citation Counts Rankings
Rankings
1,737,267
Hungary
5,042
49
Ranking Based On Selection: 5
Németh Szilárd
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
48
46
0.958