Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Social media
marketing
consumer behaviour
culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,671
3,653
0.644
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
branding
pricing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,179
2,310
0.446
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Industrial Marketing
Employer Branding
Social Media
Information Technology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
570
504
0.884
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
72
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Social and Environmental Factors Influencing Food Choice
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
6
0.667
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Digital Marketing
Interactive Advertising
Influencer Marketing
Technology
Artificial Intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Mohammad Reza Habibi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,671
3,653
0.644
Social media
marketing
consumer behaviour
culture
Chiranjeev Kohli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,179
2,310
0.446
Hoda Diba
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
570
504
0.884
Marketing
Industrial Marketing
Employer Branding
Social Media
Information Technology
* Last 6 Years Citation Counts Rankings
Mahdi Ebrahimi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
72
72
1.000
* Last 6 Years Citation Counts Rankings
Eric Setten
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
6
0.667
Social and Environmental Factors Influencing Food Choice
* Last 6 Years Citation Counts Rankings
Mehrnoosh Reshadi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Digital Marketing
Interactive Advertising
Influencer Marketing
Technology
Artificial Intelligence