Citation Rankings
Highly Cited Researchers

California State University Long Beach Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
United States
Pamela Miles Homer Pamela M Homer
Consumer Behavior
Advertising Effectiveness
Marketing Research
Statistical Analysis
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,356
3,941
0.275
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
United States
Ingrid M Martin
consumer behavior
public policy
online gaming
addiction
risk communication
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,056
1,365
0.337
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
United States
Risto Moisio
Consumer Culture Theory
Gender
Masculinity and consumption
consumer well-being
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,513
621
0.410
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
United States
Hieu P Nguyen
attachment theory
anti-consumption
gift giving
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,131
617
0.546
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
United States
Tianjiao Qiu
Industrial Marketing Management
Big Data and Machine Learning
Product Innovation Management
International Marketing
Entrepre
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
239
0.482
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
United States
Hyunhwan “Aiden” Lee|Hyunhwan Lee, Lee, Hyunhwan Aiden, Lee, Hyunhwan
AI & Marketing
Modern Brand Management
Video Processing
Natural Language Processing
Geospatial
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
55
48
0.873
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
United States
Christine Kang
Consumer Behavior
Consumer Morality
Resource Allocation Decisions
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
22
0.917
* Last 6 Years Citation Counts Rankings
Rankings
126,735
United States
44,699
5
Ranking Based On Selection: 1
Pamela Miles Homer Pamela M Homer
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
14,356
3,941
0.275
Consumer Behavior
Advertising Effectiveness
Marketing Research
Statistical Analysis
* Last 6 Years Citation Counts Rankings
Rankings
376,029
United States
117,355
30
Ranking Based On Selection: 2
Ingrid M Martin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,056
1,365
0.337
consumer behavior
public policy
online gaming
addiction
risk communication
* Last 6 Years Citation Counts Rankings
Rankings
653,090
United States
189,145
79
Ranking Based On Selection: 3
Risto Moisio
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,513
621
0.410
Consumer Culture Theory
Gender
Masculinity and consumption
consumer well-being
* Last 6 Years Citation Counts Rankings
Rankings
655,507
United States
189,711
80
Ranking Based On Selection: 4
Hieu P Nguyen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,131
617
0.546
attachment theory
anti-consumption
gift giving
* Last 6 Years Citation Counts Rankings
Rankings
1,050,133
United States
268,306
162
Ranking Based On Selection: 5
Tianjiao Qiu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
239
0.482
Industrial Marketing Management
Big Data and Machine Learning
Product Innovation Management
International Marketing
Entrepre
* Last 6 Years Citation Counts Rankings
Rankings
1,744,057
United States
371,291
246
Ranking Based On Selection: 6
AI & Marketing
Modern Brand Management
Video Processing
Natural Language Processing
Geospatial
* Last 6 Years Citation Counts Rankings
Rankings
1,983,927
United States
402,761
268
Ranking Based On Selection: 7
Christine Kang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
22
0.917
Consumer Behavior
Consumer Morality
Resource Allocation Decisions