Citation Rankings
Highly Cited Researchers

Coastal Carolina University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
United States
Monica B Fine
Marketing
Finance-Marketing
Brand Value
Social and Mobile Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
590
529
0.897
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
United States
Michael Latta
marketing innovation advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
361
62
0.172
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
United States
Cassandra Ditt
Social Media Influencers
Human Brands
Brand Authenticity
Branding with Animals
Marketing Pedagogy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
1
0.500
* Last 6 Years Citation Counts Rankings
Rankings
689,411
United States
198,784
23
Ranking Based On Selection: 1
Monica B Fine
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
590
529
0.897
Marketing
Finance-Marketing
Brand Value
Social and Mobile Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,621,545
United States
355,672
74
Ranking Based On Selection: 2
Michael Latta
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
361
62
0.172
* Last 6 Years Citation Counts Rankings
Rankings
2,354,353
United States
445,096
119
Ranking Based On Selection: 3
Cassandra Ditt
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
1
0.500
Social Media Influencers
Human Brands
Brand Authenticity
Branding with Animals
Marketing Pedagogy