Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers Citation Rankings (Sort by last 6 years Citation Index) 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
Netherlands
Erik Jan Hultink
New Product Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,695
14,119
0.682
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
Netherlands
Creusen M*
consumer psychology
product perception
marketing
consumer behaviour
product evaluation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,740
1,162
0.424
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
Netherlands
Sicco Santema
marketing and supply management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
902
324
0.359
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
Netherlands
Charlotte Kobus
Demarketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
493
251
0.509
* Last 6 Years Citation Counts Rankings
Rankings
21,707
Netherlands
586
22
Ranking Based On Selection: 1
Erik Jan Hultink
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
20,695
14,119
0.682
* Last 6 Years Citation Counts Rankings
Rankings
426,169
Netherlands
8,648
784
Ranking Based On Selection: 2
Creusen M*
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,740
1,162
0.424
consumer psychology
product perception
marketing
consumer behaviour
product evaluation
* Last 6 Years Citation Counts Rankings
Rankings
912,778
Netherlands
15,648
1,625
Ranking Based On Selection: 3
Sicco Santema
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
902
324
0.359
* Last 6 Years Citation Counts Rankings
Rankings
1,028,184
Netherlands
17,258
1,837
Ranking Based On Selection: 4
Charlotte Kobus
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
493
251
0.509