Citation Rankings
Highly Cited Researchers
Durban University of Technology Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
marketing retail "chaos theory" "complexity theory"
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,952
1,022
0.524
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,177
952
0.809
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
569
435
0.764
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Social Media Marketing
Artificial Intelligence in Marketing
Customer Service
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
289
196
0.678
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Customer Loyalty
Relationship Marketing
Loyalty Programmes
Cause Related Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
128
97
0.758
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Communication
Marketing Tactics
Rhetoric
Pentecostal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99
92
0.929
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Service Quality
Logistics
Retail & Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
77
45
0.584
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Social media
marketing communications
advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
38
0.905
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Marketing and Management Sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
30
0.789
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Retailing
Education
Business Intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
27
0.871
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Management
Sport
media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
26
0.788
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :12
service quality
marketing strategy
customer service
Sports sponsorship
Social Media Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :13
Adoption of Technology in Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :14
Customer Service
Restaurant Operations
Hotel Operations
Economic Development & Tourism.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
6
0.857
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :15
Strategic Communication
Entrepreneurship
Small business development
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :16
Digital Marketing
E- Retailing
Sustainable Marketing & Retail
Consumer Behaviour & Psychology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :17
Marketing
Management sciences
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :18
Township Tourism
Ecotourism
Sustainable Tourism
Tourism Marketing
Cultural Tourism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Last 6 Years Citation Counts Rankings
Rankings
473,005
2,322
33
Ranking Based On Selection: 1
Roger B Mason|RB Mason
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,952
1,022
0.524
marketing retail "chaos theory" "complexity theory"
* Last 6 Years Citation Counts Rankings
Rankings
498,023
2,482
38
Ranking Based On Selection: 2
Lawrence Mpele Lekhanya
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,177
952
0.809
Entrepreneurial marketing
Entrepreneurial management
Rural development and SMME
* Last 6 Years Citation Counts Rankings
Rankings
789,157
4,331
62
Ranking Based On Selection: 3
Jeevarathnam P Govender
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
569
435
0.764
* Last 6 Years Citation Counts Rankings
Rankings
1,141,149
7,079
106
Ranking Based On Selection: 4
Sarah T Jembere|Sarah Tsitsi Chikandiwa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
289
196
0.678
Social Media Marketing
Artificial Intelligence in Marketing
Customer Service
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,462,669
9,895
164
Ranking Based On Selection: 5
Karen Corbishley
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
128
97
0.758
Customer Loyalty
Relationship Marketing
Loyalty Programmes
Cause Related Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,486,860
10,095
169
Ranking Based On Selection: 6
Rufus Olufemi Adebayo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
99
92
0.929
Marketing
Communication
Marketing Tactics
Rhetoric
Pentecostal
* Last 6 Years Citation Counts Rankings
Rankings
1,764,800
12,598
211
Ranking Based On Selection: 7
Dion Noel
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
77
45
0.584
Service Quality
Logistics
Retail & Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,824,017
13,161
228
Ranking Based On Selection: 8
Elvis Madondo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
38
0.905
Social media
marketing communications
advertising
* Last 6 Years Citation Counts Rankings
Rankings
1,896,683
13,843
243
Ranking Based On Selection: 9
Mandusha Maharaj
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
38
30
0.789
* Last 6 Years Citation Counts Rankings
Rankings
1,927,757
14,140
256
Ranking Based On Selection: 10
Andrew Kamwendo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
27
0.871
Marketing
Retailing
Education
Business Intelligence
* Last 6 Years Citation Counts Rankings
Rankings
1,937,386
14,236
259
Ranking Based On Selection: 11
Sameera Hussain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
26
0.788
* Last 6 Years Citation Counts Rankings
Rankings
2,047,151
15,373
287
Ranking Based On Selection: 12
Nkululeko Praisegod Zungu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
18
17
0.944
service quality
marketing strategy
customer service
Sports sponsorship
Social Media Marketing
* Last 6 Years Citation Counts Rankings
Rankings
2,189,116
16,826
322
Ranking Based On Selection: 13
Cleopatra Moipone Matli
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
8
8
1.000
* Last 6 Years Citation Counts Rankings
Rankings
2,227,727
17,254
334
Ranking Based On Selection: 14
Mr Zwelethu Mtshokotshe
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
7
6
0.857
Customer Service
Restaurant Operations
Hotel Operations
Economic Development & Tourism.
* Last 6 Years Citation Counts Rankings
Rankings
2,253,829
17,538
343
Ranking Based On Selection: 15
Obed Chauke
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5
5
1.000
Strategic Communication
Entrepreneurship
Small business development
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
2,275,299
17,752
350
Ranking Based On Selection: 16
Paballo Patience Ntobaki
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Digital Marketing
E- Retailing
Sustainable Marketing & Retail
Consumer Behaviour & Psychology
* Last 6 Years Citation Counts Rankings
Rankings
2,323,331
18,248
372
Ranking Based On Selection: 17
Faith Rudairo Chibvura
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
2
0.667
* Last 6 Years Citation Counts Rankings
Rankings
2,326,345
18,288
373
Ranking Based On Selection: 18
Sandile Myeni
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Township Tourism
Ecotourism
Sustainable Tourism
Tourism Marketing
Cultural Tourism