The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Estrategia
Marketing
Servicios
Turismo
Transformación digital
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
765
381
0.498
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Digital Marketing
Digital Analytics
Social Analytics
Consumer Behavior
Customer Journey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
218
133
0.610
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Strategy and International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52
51
0.981
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Management
Marketing
Business Transformation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Publicidad online
marketing digital
intención de compra
embudo de conversión
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000
Otto Regalado-Pezúa
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
765
381
0.498
Estrategia
Marketing
Servicios
Turismo
Transformación digital
Sergio Cuervo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
218
133
0.610
Digital Marketing
Digital Analytics
Social Analytics
Consumer Behavior
Customer Journey
Walter Palomino-Tamayo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52
51
0.981
Strategy and International Marketing
Luis Gabriel Córdova Núñez
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4
4
1.000
Management
Marketing
Business Transformation
Daniel Chicoma Lúcar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Publicidad online
marketing digital
intención de compra
embudo de conversión
Mario Valdez Salas
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
0
0.000