The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Consumer Behavior B2B Marketing Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,526
1,338
0.877
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
B2B Marketing
Interfirm relationships
MSME Segment in India
Value co-creation
Sales Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
224
222
0.991
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Brand Management
Marketing Communication
Social Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
297
219
0.737
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Consumer Behavior
Marketing
Digital Consumption
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Brand communities
Brand evangelism
Tourism marketing
Destination evangelism
Brand Resilience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
61
61
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Rumor
WOM
Marketing
Management
Education
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
57
0.891
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
39
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Consumer Psychology and Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
34
0.971
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Ethics & Philosophy of Action
Marketing Ethics
Ethics & CSR
Organizational Ethics
Ethics & Business Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
30
0.968
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
22
0.917
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Branding
B2B sales
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Product Management
Customer Experience
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Psychology
Investment forecasting
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Bipul Kumar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,526
1,338
0.877
Consumer Behavior B2B Marketing Sustainability
Priyavrat Sanyal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
224
222
0.991
B2B Marketing
Interfirm relationships
MSME Segment in India
Value co-creation
Sales Management
Ashish Sadh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
297
219
0.737
Brand Management
Marketing Communication
Social Marketing
Prateek Khanna
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
78
65
0.833
Consumer Behavior
Marketing
Digital Consumption
Purvendu Sharma
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
61
61
1.000
Brand communities
Brand evangelism
Tourism marketing
Destination evangelism
Brand Resilience
Subin Sudhir
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
64
57
0.891
Rumor
WOM
Marketing
Management
Education
Sayan Gupta
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39
39
1.000
Sudipta Mandal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
35
34
0.971
Biswanath Swain
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
31
30
0.968
Ethics & Philosophy of Action
Marketing Ethics
Ethics & CSR
Organizational Ethics
Ethics & Business Sustainability
Rajesh Kumar Sinha
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
22
0.917
* Last 6 Years Citation Counts Rankings
Suvodip Sen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3
3
1.000
Marketing
Branding
B2B sales
Consumer Behavior
* Last 6 Years Citation Counts Rankings
Alisha Dhal
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Last 6 Years Citation Counts Rankings
K Vinaykumar Nair
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing
Product Management
Customer Experience
* Last 6 Years Citation Counts Rankings
Vishist Srivastava
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Marketing
Psychology
Investment forecasting