Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Brands
Strategy
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,603
3,305
0.312
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Consumer Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,789
1,785
0.373
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Inter-organizational relationships (Distribution channels
franchising
alliances)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,407
1,271
0.373
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Consumer Behavior
Consumer Financial Decision Making
Experiential Consumption
Consumer Learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,952
1,074
0.364
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Consumer Psychology
Decision making
Financial risk-taking
Prosocial behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
794
534
0.673
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Quantitative Marketing
Machine Learning
New Media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
141
0.986
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
135
116
0.859
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Marketing
Digital Media
Social Media
Machine Learning
Deep Learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
Niraj Dawar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,603
3,305
0.312
Marketing
Brands
Strategy
Consumer Behavior
June Cotte
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,789
1,785
0.373
Kersi D. Antia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,407
1,271
0.373
Inter-organizational relationships (Distribution channels
franchising
alliances)
Miranda Goode
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,952
1,074
0.364
Consumer Behavior
Consumer Financial Decision Making
Experiential Consumption
Consumer Learning
Rod Duclos
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
794
534
0.673
Marketing
Consumer Psychology
Decision making
Financial risk-taking
Prosocial behavior
Mengxia Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
143
141
0.986
Quantitative Marketing
Machine Learning
New Media
Zhe Zhang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
135
116
0.859
Prashant Rajaram
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
37
37
1.000
Marketing
Digital Media
Social Media
Machine Learning
Deep Learning
Ethan Milne
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000