Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers 16 Scientists Citation Rankings (Sort by last 6 years Citation Index) - 2025

The Citation Rankings (Highly Cited Researchers) list highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
Finland
Heikki Karjaluoto
Technology Management
Information Systems
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,628
15,369
0.556
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
Finland
Vilma Luoma aho
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,768
3,863
0.670
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
Finland
Aijaz A Shaikh
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,715
3,687
0.782
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
Finland
Joel (Järvinen) Mero|Joel Järvinen, Joel Mero
Digital marketing
Digital analytics
New technologies
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,545
2,841
0.801
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 5
Finland
Heini Taiminen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,610
1,989
0.762
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 6
Finland
Dandison Ukpabi
consumer behaviour
e-tourism
social media
artificial intelligence
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,728
1,517
0.878
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 7
Finland
Terhi Anna Wilska
consumption
age
well-being
digitalisation
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,636
1,416
0.389
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 8
Finland
Lauri Frank
Consumer Behaviour
Customer Experience
Digital Services Adoption
e-Commerce
Digital Wellness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,594
728
0.457
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 9
Finland
Ville Vakkuri
Ai Ethics
Ethical design and development of AI systems
Practical implementation of ethics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
698
678
0.971
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 10
Finland
Janne Hepola
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
463
405
0.875
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 11
Finland
Maqsood H. Bhutto
Consumer Behavior
Social Media
Sharing Economies
Digital Platforms
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
300
298
0.993
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 12
Finland
Waleed Akhtar
Fashion
Artificial intelligence in education
Digital Marketing
Technology
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
123
123
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 13
Finland
Jesse Tuominen
Consumption
Consumer behavior
Branding
Social media
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
115
115
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 14
Finland
Tiina Paananen
Consumer Behavior
e-Commerce
Omnichannel
Digital Services
Immersive
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
43
0.915
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 15
Finland
Mitra Salimi
consumer behavior
brand management
sustainability in business
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
27
0.931
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 16
Finland
Doarka Das
Consumer Behavior
Digital Revolution
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
7
0.583
* Last 6 Years Citation Counts Rankings
Rankings
16,489
Finland
68
4
Ranking Based On Selection: 1
Heikki Karjaluoto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27,628
15,369
0.556
Technology Management
Information Systems
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
115,252
Finland
660
44
Ranking Based On Selection: 2
Vilma Luoma aho
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,768
3,863
0.670
Influencers
Misinformation
hijacking
digital corporate communication
stakeholders
* Last 6 Years Citation Counts Rankings
Rankings
121,844
Finland
704
50
Ranking Based On Selection: 3
Aijaz A Shaikh
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,715
3,687
0.782
Digial marketing/consumer behaviour
shared/platform economy
digital transf.
digital payments
* Last 6 Years Citation Counts Rankings
Rankings
165,237
Finland
978
72
Ranking Based On Selection: 4
Joel (Järvinen) Mero|Joel Järvinen, Joel Mero
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,545
2,841
0.801
Digital marketing
Digital analytics
New technologies
* Last 6 Years Citation Counts Rankings
Rankings
241,931
Finland
1,503
115
Ranking Based On Selection: 5
Heini Taiminen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,610
1,989
0.762
* Last 6 Years Citation Counts Rankings
Rankings
313,978
Finland
1,969
146
Ranking Based On Selection: 6
Dandison Ukpabi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,728
1,517
0.878
consumer behaviour
e-tourism
social media
artificial intelligence
* Last 6 Years Citation Counts Rankings
Rankings
334,120
Finland
2,093
163
Ranking Based On Selection: 7
Terhi Anna Wilska
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,636
1,416
0.389
consumption
age
well-being
digitalisation
sustainability
* Last 6 Years Citation Counts Rankings
Rankings
557,465
Finland
3,515
288
Ranking Based On Selection: 8
Lauri Frank
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,594
728
0.457
Consumer Behaviour
Customer Experience
Digital Services Adoption
e-Commerce
Digital Wellness
* Last 6 Years Citation Counts Rankings
Rankings
583,571
Finland
3,680
304
Ranking Based On Selection: 9
Ville Vakkuri
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
698
678
0.971
Ai Ethics
Ethical design and development of AI systems
Practical implementation of ethics
* Last 6 Years Citation Counts Rankings
Rankings
784,866
Finland
4,931
413
Ranking Based On Selection: 10
Janne Hepola
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
463
405
0.875
* Last 6 Years Citation Counts Rankings
Rankings
920,410
Finland
5,856
473
Ranking Based On Selection: 11
Maqsood H. Bhutto
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
300
298
0.993
Consumer Behavior
Social Media
Sharing Economies
Digital Platforms
* Last 6 Years Citation Counts Rankings
Rankings
1,340,954
Finland
8,425
658
Ranking Based On Selection: 12
Waleed Akhtar
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
123
123
1.000
Fashion
Artificial intelligence in education
Digital Marketing
Technology
* Last 6 Years Citation Counts Rankings
Rankings
1,372,553
Finland
8,595
671
Ranking Based On Selection: 13
Jesse Tuominen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
115
115
1.000
Consumption
Consumer behavior
Branding
Social media
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,778,207
Finland
10,184
794
Ranking Based On Selection: 14
Tiina Paananen
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
47
43
0.915
Consumer Behavior
e-Commerce
Omnichannel
Digital Services
Immersive
* Last 6 Years Citation Counts Rankings
Rankings
1,927,499
Finland
10,610
832
Ranking Based On Selection: 15
Mitra Salimi
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
29
27
0.931
consumer behavior
brand management
sustainability in business
* Last 6 Years Citation Counts Rankings
Rankings
2,204,877
Finland
11,205
874
Ranking Based On Selection: 16
Doarka Das
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
7
0.583