Citation Rankings
Highly Cited Researchers

NEOMA Business School (Rouen Business School) Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
France
Bruno Godey
marketing
brand management
consumer behavior
luxury
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,073
3,009
0.739
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
France
Nathalie Spielmann
Consumer Psychology
Wine Marketing
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,281
1,814
0.795
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
France
Adilson Borges
Marketing
Consumer behavior
Social Marketing
Retailing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,489
1,476
0.593
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
France
Cao Lanlan
Retailing
Marketing Strategy
Channel Management
Business Model Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,755
1,336
0.761
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
France
Yiping Amy Song
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,217
945
0.776
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
France
Touzani Mourad
marketing
consumer
CCT
culture
innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,401
903
0.645
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
France
Gaël Bonnin
Technology consumption
design
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
904
454
0.502
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
France
Stéphane Borraz
CCT
luxury
retail
anthropology
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
480
420
0.875
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
France
Alain Goudey
Digital Transformation
Disruptive Innovation Adoption
Sensory Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
361
0.728
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
France
Maria Carolina Zanette
Consumer culture theory
diversity studies
technology
socio-materiality
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
356
0.886
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
France
Molka Abbes
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52
29
0.558
* Last 6 Years Citation Counts Rankings
Rankings
162,497
France
3,923
7
Ranking Based On Selection: 1
Bruno Godey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,073
3,009
0.739
marketing
brand management
consumer behavior
luxury
* Last 6 Years Citation Counts Rankings
Rankings
276,159
France
7,356
14
Ranking Based On Selection: 2
Nathalie Spielmann
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,281
1,814
0.795
Consumer Psychology
Wine Marketing
Sustainability
* Last 6 Years Citation Counts Rankings
Rankings
334,128
France
9,156
16
Ranking Based On Selection: 3
Adilson Borges
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,489
1,476
0.593
Marketing
Consumer behavior
Social Marketing
Retailing
* Last 6 Years Citation Counts Rankings
Rankings
364,699
France
10,138
19
Ranking Based On Selection: 4
Cao Lanlan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,755
1,336
0.761
Retailing
Marketing Strategy
Channel Management
Business Model Innovation
* Last 6 Years Citation Counts Rankings
Rankings
479,846
France
13,693
23
Ranking Based On Selection: 5
Yiping Amy Song
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,217
945
0.776
* Last 6 Years Citation Counts Rankings
Rankings
495,644
France
14,149
25
Ranking Based On Selection: 6
Touzani Mourad
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,401
903
0.645
marketing
consumer
CCT
culture
innovation
* Last 6 Years Citation Counts Rankings
Rankings
746,805
France
21,390
33
Ranking Based On Selection: 7
Gaël Bonnin
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
904
454
0.502
* Last 6 Years Citation Counts Rankings
Rankings
778,312
France
22,206
35
Ranking Based On Selection: 8
Stéphane Borraz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
480
420
0.875
* Last 6 Years Citation Counts Rankings
Rankings
841,659
France
23,852
40
Ranking Based On Selection: 9
Alain Goudey
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
361
0.728
Digital Transformation
Disruptive Innovation Adoption
Sensory Marketing
* Last 6 Years Citation Counts Rankings
Rankings
847,979
France
24,024
43
Ranking Based On Selection: 10
Maria Carolina Zanette
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
402
356
0.886
Consumer culture theory
diversity studies
technology
socio-materiality
* Last 6 Years Citation Counts Rankings
Rankings
1,884,961
France
44,903
86
Ranking Based On Selection: 11
Molka Abbes
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
52
29
0.558