Citation Rankings
Highly Cited Researchers
New York University Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025
The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,383
28,198
0.312
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Consumer Behavior
Sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,404
17,919
0.455
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,981
9,838
0.240
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Social media
Advertising
Digital marketing
Services Marketing
Culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,577
6,788
0.642
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Marketing
Diffusion of Innovations
Social Networks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,047
6,743
0.240
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,151
5,551
0.344
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Marketing
Consumer Behavior
Psychology
Emotion
Judgment
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,270
5,305
0.347
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Social Psychology
Cognitive Psychology
Judgment and Decision Making
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,061
4,683
0.517
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,459
4,654
0.267
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :10
Marketing
Quantitative Marketing
Hidden Markov Models
Text Mining
Unstructured Data
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,494
4,510
0.694
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :11
Market Design
Auction Theory
Data-Driven Economy
Law and Economics
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,417
4,378
0.353
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :12
Consumer behavior
cross-media research
market segmentation
advertising effectiveness
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,168
3,974
0.231
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :13
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,706
3,827
0.357
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,093
2,941
0.483
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :15
Consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,822
2,666
0.391
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :16
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,435
2,645
0.487
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :17
Services Marketing
Hospitality Management
Technology
Consumer Behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,656
2,511
0.945
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :18
Markets
AI/ML
Optimization
Recommendation Engine
Human-machine collaboration
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,896
2,299
0.390
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :19
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,224
1,723
0.408
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :20
digital marketing
CSR
marketing analytics
food marketing
sustainability
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,030
1,408
0.694
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :21
Consumer Behavior
Status Signaling
Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,695
1,408
0.831
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :22
Marketplaces
Algorithmic Game Theory
Optimization
Networks
Operations Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,328
1,362
0.409
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :23
Consumer responses to pricing
auctions
consumer aesthetics
neuroscience in consumer behavior
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,190
1,359
0.262
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :24
Consumer behavior insights for digital marketers
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,010
1,289
0.321
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :25
Clinical Informatics
Consumer Health Informatics
Cancer
Health IT Evaluation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,439
1,199
0.833
* Last 6 Years Citation Counts Rankings
Rankings
7,586
3,071
55
Ranking Based On Selection: 1
Morris B Holbrook
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
90,383
28,198
0.312
Consumer Behavior
Marketing
Communications
Advertising
Aesthetics
* Last 6 Years Citation Counts Rankings
Rankings
15,164
6,037
7
Ranking Based On Selection: 2
Sankar Sen
City University of New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
39,404
17,919
0.455
* Last 6 Years Citation Counts Rankings
Rankings
37,513
14,552
162
Ranking Based On Selection: 3
Jacob Jacoby
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40,981
9,838
0.240
Advertising/Marketing/PR Strategies
Consumer Psychology/Behavior
Market Research
Trademarks
* Last 6 Years Citation Counts Rankings
Rankings
63,646
23,867
1
Ranking Based On Selection: 4
Marie Odile Richard
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,577
6,788
0.642
Social media
Advertising
Digital marketing
Services Marketing
Culture
* Last 6 Years Citation Counts Rankings
Rankings
64,209
24,091
261
Ranking Based On Selection: 5
Eitan Muller
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28,047
6,743
0.240
Marketing
Diffusion of Innovations
Social Networks
* Last 6 Years Citation Counts Rankings
Rankings
82,912
30,505
320
Ranking Based On Selection: 6
Tulin Erdem
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
16,151
5,551
0.344
* Last 6 Years Citation Counts Rankings
Rankings
87,859
32,198
589
Ranking Based On Selection: 7
Michel Tuan Pham
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15,270
5,305
0.347
Marketing
Consumer Behavior
Psychology
Emotion
Judgment
* Last 6 Years Citation Counts Rankings
Rankings
102,799
37,053
377
Ranking Based On Selection: 8
Adam Alter
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9,061
4,683
0.517
Social Psychology
Cognitive Psychology
Judgment and Decision Making
Marketing
* Last 6 Years Citation Counts Rankings
Rankings
103,593
37,307
380
Ranking Based On Selection: 9
Russell S Winer
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,459
4,654
0.267
* Last 6 Years Citation Counts Rankings
Rankings
107,767
38,701
692
Ranking Based On Selection: 10
Oded Netzer
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,494
4,510
0.694
Marketing
Quantitative Marketing
Hidden Markov Models
Text Mining
Unstructured Data
* Last 6 Years Citation Counts Rankings
Rankings
111,705
39,924
708
Ranking Based On Selection: 11
Yeon Koo Che
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12,417
4,378
0.353
Market Design
Auction Theory
Data-Driven Economy
Law and Economics
* Last 6 Years Citation Counts Rankings
Rankings
125,464
44,291
442
Ranking Based On Selection: 12
Henry Assael
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
17,168
3,974
0.231
Consumer behavior
cross-media research
market segmentation
advertising effectiveness
* Last 6 Years Citation Counts Rankings
Rankings
131,169
46,083
455
Ranking Based On Selection: 13
Priya Raghubir
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
10,706
3,827
0.357
* Last 6 Years Citation Counts Rankings
Rankings
177,370
60,229
975
Ranking Based On Selection: 14
Olivier Toubia
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,093
2,941
0.483
* Last 6 Years Citation Counts Rankings
Rankings
197,440
66,245
1,061
Ranking Based On Selection: 15
Gita Johar
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
6,822
2,666
0.391
* Last 6 Years Citation Counts Rankings
Rankings
199,046
66,734
4
Ranking Based On Selection: 16
Surinder Tikoo
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,435
2,645
0.487
* Last 6 Years Citation Counts Rankings
Rankings
210,512
70,207
661
Ranking Based On Selection: 17
Vanja Bogicevic
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,656
2,511
0.945
Services Marketing
Hospitality Management
Technology
Consumer Behavior
* Last 6 Years Citation Counts Rankings
Rankings
230,556
76,113
1,173
Ranking Based On Selection: 18
Indraneel Das
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,896
2,299
0.390
Markets
AI/ML
Optimization
Recommendation Engine
Human-machine collaboration
* Last 6 Years Citation Counts Rankings
Rankings
305,748
97,675
888
Ranking Based On Selection: 19
Yuxin Chen
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,224
1,723
0.408
* Last 6 Years Citation Counts Rankings
Rankings
366,442
114,709
1
Ranking Based On Selection: 20
Lei Huang
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,030
1,408
0.694
digital marketing
CSR
marketing analytics
food marketing
sustainability
* Last 6 Years Citation Counts Rankings
Rankings
366,479
114,720
1,590
Ranking Based On Selection: 21
Silvia Bellezza
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,695
1,408
0.831
Consumer Behavior
Status Signaling
Branding
* Last 6 Years Citation Counts Rankings
Rankings
376,761
117,567
1,613
Ranking Based On Selection: 22
Nicolas E Stier Moses
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,328
1,362
0.409
Marketplaces
Algorithmic Game Theory
Optimization
Networks
Operations Management
* Last 6 Years Citation Counts Rankings
Rankings
377,422
117,750
1,052
Ranking Based On Selection: 23
Eric Greenleaf
New York University
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
5,190
1,359
0.262
Consumer responses to pricing
auctions
consumer aesthetics
neuroscience in consumer behavior
* Last 6 Years Citation Counts Rankings
Rankings
394,388
122,390
224
Ranking Based On Selection: 24
Sahana Shahana Sen
City University of New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,010
1,289
0.321
Consumer behavior insights for digital marketers
* Last 6 Years Citation Counts Rankings
Rankings
418,473
128,894
1,703
Ranking Based On Selection: 25
Fernanda CG Polubriaginof
Columbia University New York
New York City, United States
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,439
1,199
0.833
Clinical Informatics
Consumer Health Informatics
Cancer
Health IT Evaluation