Citation Rankings
Highly Cited Researchers

Poznan University of Economics Highly Cited Researchers CitationBusiness & Management / Marketing Rankings (Sort by last 6 years Citation Index) 2025

Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation IndexUniversities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :1
Poland
Magdalena Florek
place branding
place marketing
destination branding
marketing terytorialny
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,490
1,490
0.427
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :2
Poland
Pierański Bartłomiej
consumer behaviour
in-store stimuli
personalization
neuromarketing
busienss networks
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
204
0.731
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :3
Poland
Zygmunt Waśkowski
marketing sportowy
zarządzanie organizacjami sportowymi
rynek sportowy
marketing strategiczny
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
451
136
0.302
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :4
Poland
Tomasz Wanat
Consumer behavior
decision making
marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
77
0.363
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :5
Poland
Magda Stachowiak-Krzyżan
marketing
media społecznościowe
zachowania konsumentów
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54
52
0.963
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :6
Poland
Marcin Antoniak
marketing
ekonomia
zarządzanie
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
46
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :7
Poland
Tomasz Zawadzki
marketing
petrol station market
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :8
Poland
Szymon Michalak
consumer innovativeness
customer/consumer engagement (CE)
sustainable consumption
consumer behaviour
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection :9
Poland
Katarzyna Śmiałowicz
Marketing communication and the image of a cultural institution
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15
13
0.867
* Last 6 Years Citation Counts Rankings
Rankings
331,210
Poland
1,410
5
Ranking Based On Selection: 1
Magdalena Florek
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
3,490
1,490
0.427
place branding
place marketing
destination branding
marketing terytorialny
* Last 6 Years Citation Counts Rankings
Rankings
1,095,580
Poland
11,160
109
Ranking Based On Selection: 2
Pierański Bartłomiej
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
279
204
0.731
consumer behaviour
in-store stimuli
personalization
neuromarketing
busienss networks
* Last 6 Years Citation Counts Rankings
Rankings
1,282,212
Poland
14,464
161
Ranking Based On Selection: 3
Zygmunt Waśkowski
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
451
136
0.302
marketing sportowy
zarządzanie organizacjami sportowymi
rynek sportowy
marketing strategiczny
* Last 6 Years Citation Counts Rankings
Rankings
1,534,132
Poland
18,953
227
Ranking Based On Selection: 4
Tomasz Wanat
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
212
77
0.363
Consumer behavior
decision making
marketing
* Last 6 Years Citation Counts Rankings
Rankings
1,692,966
Poland
21,655
279
Ranking Based On Selection: 5
Magda Stachowiak-Krzyżan
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
54
52
0.963
marketing
media społecznościowe
zachowania konsumentów
* Last 6 Years Citation Counts Rankings
Rankings
1,738,802
Poland
22,301
295
Ranking Based On Selection: 6
Marcin Antoniak
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
46
46
1.000
* Last 6 Years Citation Counts Rankings
Rankings
1,820,253
Poland
23,369
313
Ranking Based On Selection: 7
Tomasz Zawadzki
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
36
0.900
* Last 6 Years Citation Counts Rankings
Rankings
1,900,439
Poland
24,286
330
Ranking Based On Selection: 8
Szymon Michalak
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
28
28
1.000
consumer innovativeness
customer/consumer engagement (CE)
sustainable consumption
consumer behaviour
* Last 6 Years Citation Counts Rankings
Rankings
2,089,033
Poland
26,203
358
Ranking Based On Selection: 9
Katarzyna Śmiałowicz
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
15
13
0.867
Marketing communication and the image of a cultural institution