Citation Rankings
Highly Cited Researchers

Business & Management / Marketing Highly Cited Researchers Citation Rankings (Sort by last 6 years Citation Index) 2025

The Citation Rankings (Highly Cited Researchers) highlight the most cited and influential researchers across a vast range of scientific fields, covering 197 main and sub-disciplines, including the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings. This service, offered exclusively by AD Scientific Index, aims to provide a balanced perspective by excluding data from CERN and other statistical sources that disproportionately favor certain researchers, particularly in the social sciences and humanities. This unique approach addresses the advantages researchers with multi-author publications and CERN involvement hold over others. Furthermore, citation rankings help uncover rule violations and unethical practices within the research community. For more detailed citation analyses, explore the Scientists Last 6 Years Citation Index, Universities Total Citations Rankings 2025, and Universities Last 6 Years Citations Rankings 2025.

* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 1
United States
Gordon C Bruner II
marketing
consumer behavior
psychometrics
technology acceptance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,739
3,905
0.333
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 2
United States
Terry Clark
Marketing
corporate governance
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,825
1,196
0.248
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 3
United States
Edmund Hershberger
Marketing
Advertising
Marketing Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
883
277
0.314
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 4
United States
Suman Mishra
Strategic and marketing communication
identities
globalization
consumer culture
transnational media
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
232
164
0.707
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 5
United States
Michael Hair
consumer behavior
judgment & decision making
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
84
0.988
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 6
United States
Sevincgul Sev Ulu
Word of Mouth
Authenticity
Gender
Decision-making
Brand activism
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
68
0.971
* Last 6 Years Citation Counts Rankings
Ranking Based On Selection: 7
United States
Xiyue Deng
Supply Chain Risk Management
Sustainability and Green Supply Chain
New Product Development
Digitalization and Innovation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
40
1.000
* Last 6 Years Citation Counts Rankings
Rankings
127,322
United States
45,044
15
Ranking Based On Selection: 1
Gordon C Bruner II
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
11,739
3,905
0.333
marketing
consumer behavior
psychometrics
technology acceptance
* Last 6 Years Citation Counts Rankings
Rankings
416,578
United States
128,811
85
Ranking Based On Selection: 2
Terry Clark
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
4,825
1,196
0.248
* Last 6 Years Citation Counts Rankings
Rankings
983,194
United States
257,196
88
Ranking Based On Selection: 3
Edmund Hershberger
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
883
277
0.314
* Last 6 Years Citation Counts Rankings
Rankings
1,226,722
United States
297,398
112
Ranking Based On Selection: 4
Suman Mishra
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
232
164
0.707
Strategic and marketing communication
identities
globalization
consumer culture
transnational media
* Last 6 Years Citation Counts Rankings
Rankings
1,532,538
United States
342,595
142
Ranking Based On Selection: 5
Michael Hair
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
84
0.988
consumer behavior
judgment & decision making
* Last 6 Years Citation Counts Rankings
Rankings
1,619,436
United States
354,832
330
Ranking Based On Selection: 6
Sevincgul Sev Ulu
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
68
0.971
Word of Mouth
Authenticity
Gender
Decision-making
Brand activism
* Last 6 Years Citation Counts Rankings
Rankings
1,815,942
United States
381,654
171
Ranking Based On Selection: 7
Xiyue Deng
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
40
40
1.000
Supply Chain Risk Management
Sustainability and Green Supply Chain
New Product Development
Digitalization and Innovation